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All Journal Bulletin of Scientific Contribution : Geology Ekonomi Bisnis PILAR Ulul Albab: Jurnal Studi Islam JURNAL ILMIAH MANAJEMEN & BISNIS Al-Lisan Al-Hikmah Jurnal Diskursus Islam Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Jaqfi : Jurnal Aqidah dan Filsafat Islam Jurnal Hutan dan Masyarakat JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Jurnal Ilmiah Ekonomi Islam Journal of Information Technology and Computer Science Jurnal EMT KITA LLT Journal: A Journal on Language and Language Teaching MODELING: Jurnal Program Studi PGMI Jurnal Geografi Journal of Natural Science and Integration Jurnal Inovasi Bisnis (Inovbiz) Maneggio: Jurnal Ilmiah Magister Manajemen EKONOMIS : Journal of Economics and Business Ijaz Arabi Journal of Arabic Learning Pendas : Jurnah Ilmiah Pendidikan Dasar SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Primanomics : Jurnal Ekonomi & Bisnis Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Pengembangan Rekayasa dan Teknologi Chemistry Indonesian Journal of Chemical Research SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Edu Riligia: Jurnal Ilmu Pendidikan Islam dan Keagamaan JURNAL PENDIDIKAN TAMBUSAI ILTIZAM Journal of Sharia Economic Research Jurnal Pengabdian Magister Pendidikan IPA Unes Law Review Journal of Humanities and Social Studies Jurnal Samudra Ekonomi dan Bisnis Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan Jurnal Tabarru': Islamic Banking and Finance At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman Al Ahkam JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Review Pendidikan dan Pengajaran (JRPP) Majalah Farmasetika Jurnal Studi Guru dan Pembelajaran SULTANIST: Jurnal Manajemen dan Keuangan Diklat Review : Jurnal manajemen pendidikan dan pelatihan PSIKOVIDYA SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal Al-Dustur Journal of Enterprise and Development (JED) Tasharruf: Journal Economics and Business of Islam POINT Abdi Masyarakat RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) International Journal of Business Economics (IJBE) Al-Azkiya : Jurnal Pendidikan MI/SD JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Perangkat Lunak Kuriositas: Media Komunikasi Sosial dan Keagamaan EDU RILIGIA: Journal of Islamic and Religious Education Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam Madani : Indonesian Journal of Civil Society Elektrika Borneo Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Bertuah : Jurnal Syariah dan Ekonomi Islam Al-Mubin: Islamic Scientific Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Jurnal Sistem Informasi Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Mattawang: Jurnal Pengabdian Masyarakat Jurnal Samudra Geografi Jurnal Pendidikan Fisika dan Sains (JPFS) Jurnal Kesehatan Tambusai Journal La Sociale Journal of Community Development Al-Fikru: Jurnal Ilmiah JURNAL MANAJEMEN AKUNTANSI (JUMSI) TA'DIB Jurnal Pemikiran Pendidikan Journal of Instructional and Development Researches Jurnal EduHealth Education Achievement: Journal of Science and Research International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ilmiah Spiritualis: Jurnal Pemikiran Islam dan Tasawuf Jambura Industrial Review (JIREV) Proceeding International Seminar of Islamic Studies Journal Of Sharia Banking Al Khidma: Jurnal Pengabdian Masyarakat J-Alif : Jurnal Penelitian Hukum Ekonomi Syariah dan Budaya Islam Abdi Psikonomi El-Jughrafiyah : Jurnal Geografi dan Terapannya Jurnal Impresi Indonesia Jurnal Minfo Polgan (JMP) Al-Lisan: Jurnal Bahasa Jurnal Penelitian Geografi (JPG) Jurnal Anifa Studi Gender dan Anak Jurnal ARTI : Aplikasi Rancangan Teknik Industri Journal Of Human And Education (JAHE) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Al-Khidmah Jurnal Pengabdian Masyarakat Madani: Jurnal Pengabdian Ilmiah. Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Journal of Student Development Informatics Management (JoSDIM) Jurnal Ekonomika Dan Bisnis Profisiensi : Jurnal Program Studi Teknik Industri Fikrah: Jurnal Ilmu Aqidah dan Studi Keagamaan Journal of Economics Research and Policy Studies Annals of Human Resource Management Research Journal of Lex Theory (JLT) Formosa Journal of Science and Technology (FJST) Procedia of Social Sciences and Humanities Jurnal Sains dan Teknologi KAGANGA KOMUNIKA: Journal of Communication Science Journal of Legal and Cultural Analytics (JLCA) Akademika : Jurnal Pemikiran Islam Al Fawatih: Jurnal Kajian Al Quran dan Hadis Proceeding ISETH (International Summit on Science, Technology, and Humanity) Barakuda 45 Prosiding University Research Colloquium Al-Istinbath: Jurnal Hukum Islam Al-Muhtarifin: Islamic Banking and Islamic Economic Journal Mamangan Social Science Journal Jurnal Ekonomika Manajemen Dan Bisnis Proceeding Applied Business and Engineering Conference JIFTECH: Journal Of Islamic Financial Technology JESCEE- Journal of Emerging Supply Chain, Clean Energy, and Process Engineering eProceedings of Engineering TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Moneter : Jurnal Keuangan dan Perbankan Jurnal Litek : Jurnal Listrik Telekomunikasi Elektronika Journal of General Education Science Lokomotif Abdimas: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa Bangun Desa : Jurnal Pengabdian Masyarakat Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Systems, Information Technology, and Electronics Engineering ABDIMU Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Multidisiplin Amsir International Journal of Economic, Technology and Social Sciences (Injects) Ezra Science Bulletin Jurnal Ekonomi Kreatif Indonesia Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia International Journal of Environment, Engineering, and Education Jurnal Pendidikan Siber Nusantara Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Bagimu Negeri : Jurnal Pengabdian Kepada Masyarakat West Science Social and Humanities Studies Aptana: jurnal Ilmu dan Humaniora Jurnal Penelitian dan Pendidikan Agama Islam Lentera : Jurnal Kajian Bidang Pendidikan dan Pembelajaran ISCO IIJSE Jurnal Armada Pendidikan ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Majapahit Journal of Islamic Finance dan Management BATOBO: Jurnal Pengabdian Kepada Masyarakat Majapahit Journal of Islamic Finance dan Management Khadem: Jurnal Pengabdian Kepada Masyarakat USRATY : Journal of Islamic Family Law Jurnal Pendidikan Advances in Economics & Financial Studies Advances: Jurnal Ekonomi & Bisnis Jurnal Research Ilmu Pertanian Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan Berasan: Journal of Islamic Civil Law Journal Of Community Sustainability AS-SHIHA: JURNAL KESEHATAN General Multidisciplinary Research Journal Jurnal Perikanan Terpadu RUBINSTEIN Jurnal Keperawatan Medika Al-masharif: Jurnal Ilmu Ekonomi dan Keislaman Language, Technology, and Social Media Journal of Linguistics and Social Studies ManBiz: Journal of Management and Business IJTIMA': Jurnal Pengabdian Masyarakat JURNAL REKAYASA KIMIA & LINGKUNGAN Jurnal Pengabdian Bakti Akademisi Journal of Football Research Journal of Financial and Business Jurnal Ekonomi dan Bisnis TANJAK : Jurnal Pengabdian Kepada Masyarakat Journal of Community Service and Empowerment Guidance: Jurnal Bimbingan dan Konseling Jurnal Cendekia Ilmiah Majalah Teknik Mesin Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Journal Of Pharmacy Madania: Jurnal Kajian Keislaman Journal of Innovation and Computer Science Ekoman: Jurnal Ekonomi, Bisnis Dan Manajemen Lisanul Arab: Journal of Arabic Learning and Teaching Integrasi: Jurnal Ilmiah Teknik Industri JSE Journal of Science and Engineering As-Syirkah: Islamic Economic & Financial Journal SELAYAR: Jurnal Pengabdian Masyarakat Jurnal Ilmu Kesehatan Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Proceedings of International Conference on Islamic Economic Finance and Social Finance Nizamiyah: Jurnal Sains, Sosial dan Multidisiplin Journal of Collaborative Industrial Management Al Urwatul Wutsqa JOURNAL J-MPI: JURNAL MANAJEMEN PENDIDIKAN, PENELITIAN DAN KAJIAN KEISLAMAN Jurnal Teknik Informatika dan Desain Komunikasi Visual MAFEBIS: Jurnal Manajemen, Akuntansi dan Bisnis Arunika: Jurnal Pengabdian Masyarakat Rahmah Jurnal Ekonomi dan Bisnis (Jebi)
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Analisis Potensi Interaksi Obat Pada Pasien Diabetes Melitus Tipe II Dengan Kompetensi Hipertensi Di RS Kota Pekanbaru Rahmawati, Ayu; Lubis, Nursyafni; Nawwar Irfan; Muhammad Arif; Putri Afriani
The Journal Of Pharmacy Vol. 3 No. 1 (2025): Journal Of Pharmacy UMRI
Publisher : LPPM, Universitas Muhammadiyah Riau

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Abstract

Patients with type 2 Diabetes Mellitus accompanied by hypertension commonly receive multiple medications, increasing the risk of polypharmacy and potential drug interactions. This study aimed to analyze the relationship between the number of drugs used and the occurrence of potential drug interactions among patients with type 2 Diabetes Mellitus and hypertension at Hospital Ini Pekanbaru City. This study employed a non-experimental observational design with retrospective data collection. Samples were selected using purposive sampling, and data were analyzed using IBM SPSS Statistics version 27. A total of 98 medical records met the inclusion criteria. The results showed that 57 patients experienced potential drug interactions, with a total of 67 interaction events. All identified interactions were classified as moderate in severity (100%). Based on the interaction mechanisms, pharmacodynamic interactions were predominant, accounting for 64 events (95.52%), while pharmacokinetic interactions accounted for 3 events (4.48%). Statistical analysis demonstrated a significant association between the number of drugs prescribed and the occurrence of potential drug interactions (p = 0.001). Close monitoring of potential drug interactions is essential to ensure the effectiveness and safety of therapy, particularly in patients undergoing polypharmacy.
PENINGKATAN DAYA SAING UMKM MELALUI PENDAMPINGAN SERTIFIKASI HALAL: MINUMAN SEHAT THEWELLNES.BAR Hamzah, Zulfadli; Putri Nuraini; Mufti Hasan Alfani; Muhammad Arif
IJTIMA': JURNAL PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2026): April
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijtima.2026.27833

Abstract

Pendampingan sertifikasi halal menjadi strategi penting dalam meningkatkan daya saing UMKM, khususnya di sektor minuman sehat. Studi ini memfokuskan pada UMKM Thewellness.bar, produsen cold pressed juice, dengan tujuan meningkatkan pemahaman pelaku usaha tentang konsep halal, Sistem Jaminan Produk Halal (SJPH), regulasi sertifikasi, dan membentuk tim manajemen halal internal. Metode yang digunakan mencakup perencanaan, pelatihan dan bimbingan, implementasi, serta evaluasi, termasuk pendampingan teknis penyusunan dokumen sertifikasi dan pendaftaran melalui sistem SIHALAL. Hasil menunjukkan peningkatan pemahaman pelaku usaha terhadap regulasi halal, tersedianya dokumen sertifikasi yang lengkap dan terstruktur, penerapan SJPH sederhana dalam proses produksi, serta terbentuknya tim manajemen halal internal. Implementasi ini meningkatkan kepercayaan konsumen, memperluas akses pasar halal, dan memperkuat daya saing produk. Model pendampingan ini direkomendasikan sebagai praktik baik yang dapat direplikasi untuk UMKM sejenis, sekaligus menegaskan sertifikasi halal sebagai instrumen strategis untuk pengembangan usaha, peningkatan kualitas produk, dan keberlanjutan bisnis.
Teaching English or Teaching the West? Multimodal Cultural Imperialism in Big Show Level 5 Textbooks Used in Indonesian Islamic Montessori Schools Muhammad Arif; Qurrata’ain; Greis Evalinda; Ida Nyoman Tri Darma Putra
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 14 No. 1 (2026): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v14i1.10176

Abstract

This study extends Critical Discourse Analysis (CDA) beyond traditional textual examination to investigate multimodal representations of culture in "Big Show Teacher’s Guide Level 5" a 135-page English as a Foreign Language (EFL) textbook guidance for teachers, widely used in Indonesian educational contexts, particularly Islamic Montessori elementary schools. Employing an expanded analytical framework incorporating five dimensions which are visual-spatial representation, digital multimodality, embodied cultural practices, temporal-contextual positioning, and material-environmental factors. The study reveals systematic patterns of cultural imperialism operating through multiple semiotic modes simultaneously. Analysis of all twelve units demonstrates that while the textbook superficially incorporates cultural variety, it fundamentally privileges Western cultural norms, consumer values, and secular worldviews that conflict with Indonesian communitarian values, Islamic principles, and indigenous knowledge systems. The study documents how 4th of July celebrations, London landmarks, and Western leisure activities are positioned as universal references while Indonesian Independence Day, traditional markets, indigenous games, and local wildlife remain entirely absent. Material requirements including extensive technology access create class-based educational exclusion, while rigid temporal structures contradict Islamic prayer schedules and traditional learning rhythms. These findings demonstrate that genuine educational equity requires comprehensive multimodal redesign across all five dimensions, not superficial textual modifications.
Penerapan Metode SAW dalam Pemilihan Strategi Komunikasi di PT Arungi Group Arif, Muhammad; Kirana, Intan Wulan; Prihartini, Cici; Amanda, Madina
Jurnal Sistem Informasi Vol 15 No 1 (2026): .
Publisher : LPPM STMIK Antar Bangsa

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Abstract

Komunikasi organisasi yang efektif berperan penting dalam menjaga koordinasi, kerja sama, dan efisiensi pelaksanaan tugas di Perusahaan. Namun, kesalahpahaman informasi masih sering terjadi akibat ketidaksesuaian antara kompleksitas pesan dan media komunikasi yang digunakan. Penelitian ini bertujuan menerapkan metode Simple Additive Weightin (SAW) sebagai bagian dari Sistem Pendukung Keputusan (SPK) untuk menentukan strategi komunikasi paling efektif dalam mengurangi kesalahpahaman informasi di PT. Arungi Group. Penelitian menggunakan lima kriteria utama, yaitu kejelasan informasi, kecepatan penyampaian, akurasi pesan, kemudahan akses, dan umpan balik. Hasil perhitungan menunjukan bahwa Sistem Informasi Internal memperoleh nilai preferensi tertinggi sebesar 1,00, diikuti oleh Email Resmi Perusahaan (0,94) dan Rapat Tatap Muka (0,88), sementara Grup Pesan Whatsapp menempati posisi terendah (0,59). Hasil ini membuktikan bahwa metode SAW dapat membantu Perusahaan menentukan strategi komunikasi secara objektif dan berbasis data, guna meningkatkan efektivitas komunikasi internal. Kata Kunci: Sistem Pendukung Keputusan, Simple Additive Weighting, PT Arungi Group
Analisis Faktor-Faktor yang Memengaruhi Keputusan Pembelian Konsumen Terhadap Kain tenun Sipirok Roziko, Miftah; Isa, Muhammad; Arif, Muhammad
Jurnal Ekonomi Kreatif Indonesia Vol. 4 No. 1 (2026): January
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jeki.v4i1.150

Abstract

ABSTRAK Penelitian ini dilatarbelakangi oleh menurunnya penjualan kain tenun Sipirok dalam beberapa tahun terakhir, yang berdampak langsung pada melemahnya keberlanjutan usaha tenun tradisional serta berkurangnya minat pelaku usaha untuk mempertahankan produksi. Penurunan penjualan tersebut menunjukkan adanya masalah utama pada rendahnya keputusan pembelian konsumen terhadap kain tenun Sipirok. Apabila kondisi ini terus berlanjut, maka kain tenun Sipirok berpotensi semakin tersisih dari pasar dan kehilangan daya saing di tengah maraknya produk tekstil modern. Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas produk, dan promosi terhadap keputusan pembelian kain tenun Sipirok. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan metode survei. Data primer diperoleh melalui penyebaran kuesioner kepada 68 responden yang pernah membeli kain tenun Sipirok, kemudian dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 24. Hasil penelitian menunjukkan bahwa harga, kualitas produk, dan promosi berpengaruh secara parsial maupun simultan terhadap keputusan pembelian konsumen. Promosi menjadi variabel yang paling dominan memengaruhi keputusan pembelian. Temuan ini mengindikasikan bahwa peningkatan kualitas produk, optimalisasi promosi, serta penetapan harga yang tepat perlu dilakukan untuk meningkatkan minat dan keputusan pembelian kain tenun Sipirok. Penelitian ini merekomendasikan agar pelaku usaha lebih inovatif dalam strategi pemasaran untuk menjaga keberlanjutan produk tenun tradisional   ABSTRACT This research is motivated by the decline in sales of Sipirok woven fabric in recent years, which has directly impacted the weakening sustainability of traditional weaving businesses and reduced the interest of artisans in maintaining production. The decline in sales indicates a major problem in the low level of consumer purchasing decisions toward Sipirok woven fabric. If this condition continues, Sipirok woven fabric may become increasingly marginalized in the market and lose its competitiveness amid the rapid growth of modern textile products.This study aims to analyze the effect of price, product quality, and promotion on purchasing decisions of Sipirok woven fabric. The research employs a quantitative approach using a survey method. Primary data were collected through questionnaires distributed to 68 respondents who had previously purchased Sipirok woven fabric. The data were analyzed using multiple linear regression with the assistance of SPSS version 24. The results indicate that price, product quality, and promotion have a significant partial and simultaneous effect on consumer purchasing decisions. Among these variables, promotion is the most dominant factor influencing purchasing decisions. These findings imply that improving product quality, strengthening promotional strategies, and implementing appropriate pricing policies are essential to enhance consumer interest and purchasing decisions for Sipirok woven fabric. This study recommends that business actors adopt more innovative marketing strategies to ensure the sustainability of traditional woven products.
KARAKTERISTIK JASA RUMAH SAKIT DI INDONESIA: ANALISIS FAKTOR KUALITAS PELAYANAN DAN DAMPAKNYA TERHADAP KEPUASAN PASIEN Aniati, Aniati; Arya Yoga Dharma Wiguna, I Gede; Diyansah, Ahmad; Arif, Muhammad; Agna Setyo Budi, Sandra; Ananda, Destia; Rohendi, A.
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 13, No 3 (2026): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v13i3.2026.834-837

Abstract

Abstrak  Rumah sakit merupakan organisasi jasa kesehatan yang memiliki karakteristik kompleks, berisiko tinggi, dan berorientasi pada keselamatan pasien. Kualitas pelayanan menjadi faktor utama yang menentukan kepuasan pasien dan keberlanjutan rumah sakit di Indonesia, khususnya dalam era kompetisi layanan dan tuntutan mutu berbasis akreditasi. Penelitian ini bertujuan untuk menganalisis karakteristik jasa rumah sakit di Indonesia serta mengkaji faktor-faktor kualitas pelayanan yang memengaruhi kepuasan pasien berdasarkan kajian literatur ilmiah. Metode yang digunakan adalah systematic literature review terhadap jurnal nasional terakreditasi SINTA dan jurnal internasional bereputasi periode 2020–2025. Hasil kajian menunjukkan bahwa karakteristik jasa rumah sakit, seperti intangibility, inseparability, heterogeneity, dan perishability, secara signifikan memengaruhi persepsi pasien terhadap kualitas layanan. Dimensi kualitas pelayanan yang paling dominan memengaruhi kepuasan pasien adalah reliability, responsiveness, assurance, dan empathy. Temuan ini menegaskan bahwa penerapan kualitas pelayanan yang konsisten dan berorientasi pasien menjadi kunci peningkatan kepuasan pasien di rumah sakit Indonesia. Penelitian ini memberikan kontribusi teoretis dan praktis bagi pengembangan manajemen mutu layanan rumah sakit.
Analisis Strategi Pengembangan Usaha Kreatif Berbasis Wickercane Dengan Metode Analisis SWOT Fauziah, Rahma Misbah; Arif, Muhammad
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.570

Abstract

This research aims to systematically analyze the various factors that influence the sustainability of the rattan (wickercane) wall decoration craft business. Indonesia, as a country with the largest rattan reserves in the world, has strategic potential in developing a rattan-based creative economy that can drive national economic growth and open up jobs. Around 80% of the world's raw rattan supply comes from Indonesia, with a rattan forest area of ​​around 10 million hectares and an annual production of 600 thousand tons. This study uses a SWOT analysis approach that produces four strategies: SO by maximizing the strengths of rattan, batik, and design innovation; WO through strengthening branding; ST through increasing competitiveness through storytelling; and WT with a market research approach and distribution collaboration. These strategies are expected to be able to optimize potential, reduce weaknesses, anticipate challenges, and open up future opportunities. This study can be a strategic foothold for business actors and stakeholders in strengthening the rattan creative industry in Indonesia.
Pengembangan Strategi Pemasaran Menggunakan Analisis SWOT Pada Kemeja Batik Equatik Amanda, Meistriya; Arif, Muhammad
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.574

Abstract

Indonesia has a rich diversity of local cultures, one of which is batik. Amid fashion trends, creativity and innovation are essential to support the preservation and development of the creative industry. Today, the younger generation also needs to take part in efforts to preserve local culture, including batik. As a preservation effort, Equatik Batik Shirts are introduced by combining modern batik patterns while still prioritizing local cultural values. This research aims to develop marketing strategies for Equatik Batik Shirts to increase public awareness and present batik in a different light. The study uses a SWOT analysis method, which identifies strengths, weaknesses, opportunities, and threats as a basis for making better marketing strategy decisions. The results of this study show that Equatik Batik Shirts is in an aggressive strategy position, which means optimizing its strengths and opportunities in its development.
Peluang Bisnis Aromatik Parfum dalam Era Digitalisasi: Implikasi Strategi Pemasaran, Inovasi Produk, dan Pengembangan Kewirausahaan Mahasiswa Yanti, Eka Dwi; Arif, Muhammad
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.582

Abstract

In the era of digitalization, many business opportunities have emerged in various industrial sectors, one of which is the creative industry that has become a popular business idea among young entrepreneurs, especially Generation Z. The creative industry that is increasingly sought after in a business is aromatic perfumes, which indicates a significant growth marked by the increasing consumer demand for fragrance products in the market every year. The perfume industry presents promising business opportunities considering the high market demand for fragrance products with various aroma variations and benefits. This research aims to analyze the implications for marketing strategies, product innovation, and the development of entrepreneurship among students in the era of digitalization. By using a descriptive qualitative approach through literature studies, interviews, and observations of digital market trends, the results of this study indicate that the utilization of digital platforms such as social media and E-commerce can enhance the competitiveness of products. Innovations provided in aroma, packaging, and product personalization become some of the attractive factors for consumers. In addition, support and entrepreneurship training can encourage students' enthusiasm in developing businesses. Keywords: Marketing Strategy, Product Development Innovation, Student Entrepreneurship Development.
Pengembangan Kewirausahaan Bagi Mahasiswa Melalui Program Wirausaha Merdeka Dengan Inovasi Pengolahan Daun Kelor (Moringa Oleifera) Menjadi Teh Keloruma Hasmarani, Hesti; Arif, Muhammad
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.584

Abstract

The high unemployment rate among college graduates increases the importance of developing an entrepreneurial spirit among students. The Independent Entrepreneurship Program, which is part of the Independent Learning Campus (MBKM), provides students with the opportunity to develop business ideas based on local potential. This study aims to analyze the development strategy of the herbal tea business "Tea Keloruma" made from moringa leaves (Moringa oleifera), through a SWOT analysis approach and the preparation of a Business Model Canvas (BMC). The method used is qualitative descriptive analysis with a SWOT approach to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) faced in business development. The results of the analysis show that Tea Keloruma is in quadrant I in the SWOT diagram, which recommends implementing an aggressive strategy in the form of strengths-opportunities (SO). This strategy emphasizes the use of moringa leaf nutrition and healthy lifestyle trends to expand the market. Meanwhile, weaknesses such as lack of digital promotion and low consumer understanding are overcome through market education and branding strengthening. This study also found that Tea Keloruma business model includes collaboration with local farmers, broad consumer segmentation, and distribution strategies through social media and UMKM bazaars. With an innovative approach that focuses on local potential, Tea Keloruma is expected to be a significant example in the development of student entrepreneurship that provides economic and social impacts.
Co-Authors - Fakhrurrazi A. Rohendi, A. Aan Sofyan Abd. Kadir Abdaud, Faisal Abdul Nasser Hasibuan Abdul Razak Abroroh, Sittah Alifia Adelia Alfama Adhitomo Wirawan Adi Setiawan Adisasmito, Sanggono Afdal Afdal, Afdal Afdhal Fuadi Afif, Hasnan Afifah, Najwa Afis Pratama, Afis Afrianisa, Caca Afrida, Nina Ag Maulana Agna Setyo Budi, Sandra Agung Setia Budi, Agung Setia AGUS KURNIA Agus Sihono Agus Sriyanto Agustina, Fina Dwi Ahmad Fawaid Ahmad Syukron Prasaja Ahmad, Nurfadhilah Aisyah Fadhiyah Zaroh Aiyuda, Nurul Akbar, Agung Akbardiansyah, Akbardiansyah Akmal, Syamsul Alexander Syam, Alexander Alfani, Mufti Hasan Alfansury, Muhammad Hafiz Alfian, Dwi Hermin Alfitra, Vindra Ali Hardana Ali Nurman Ali Zainal Abidin Ali, Wazir Alvionita, Annisa Amalia, Endra Amalia, Nala Amanda, Madina Amanda, Meistriya Ameliana, Yana Amir, Fachrurozi Amiroel Oemara Syarief Amiruddin Amiruddin Amirudin Amran Amran Amri, Khoirul Amri, Miftahul Ananda, Destia Ananda, Fhilein Ananda, Rafiq Ananta, Abelia Andi Asikin Muchtar Andri Andri Akhiruyanto Andri Soemitra Andriani, Gina Andriani, Silvia Angeline, Margaretha Ivana Anggasari, Wulan Dewi Anggita, Dwi Aniati Aniati Anisa, Ayu Anita Camelia Anita, Fenny Anjas Wilapangga Annisa, Rizki Mutia Anugrah Ilahi, Andi Alfianto Aprillya, Vinny Aqib, Muhammad Aqwa Naser Daulay Ar, Nursyam Arafik, Malik Ardiyanto Ardiyanto Arfah, Aryati Arianja, Haidir Arif , Muhammad Arif, Edwin Arifin Ahmad, Zainal Arifin Fauzi Lubis Arifuddin Arifuddin Ariya, Muhammad Arnida Wahyuni Arnida Wahyuni Lubis Arsyadi, Shalahudin Alfian Arti Damisa Arya Yoga Dharma Wiguna, I Gede Aryanti Dwi Untari Ashufah, Abdul Hayyaqdhan Athaillah, Khalyshah Atika Atika Atiqah, Siti Nurul Aulia Sekar Andini Aulia, Qorry Suendi Awali, Syahrul AYU RAHMAWATI Ayu, Putri Azmi, Azmi Azzahra, Alivia Azzindi, Muhammad Ilham Baehaqi Bambang Sutejo Bambang Sutejo, Bambang Bangun, Endayani Br Barona, Elsa Laura Rizky Basarah, Budiman Batubara, Maryam BENNI ISKANDAR Berlian, Siti Betty, Herlin J. 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