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Hanny Hafiar
Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran
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Pelaksanaan Employer Branding PT. Arya Noble Zahra Alifia; Hanny Hafiar; Anwar Sani
Communication Vol 11, No 1 (2020): Communication
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v11i1.1007

Abstract

This research entitled “The Implementation of Employer Branding by PT. Arya Noble” is a descriptive study with qualitative data that focuses on knowing the employer branding process carried out by PT. Arya Noble in forming the image “to be an excitement place to grow and creating values”. This study aims to discover how is (1) the employer value proposition is developed by PT. Arya Noble, (2) the external marketing stage of the employer brand conducted by PT. Arya Noble, (3) the internal marketing stage of the employer brand conducted by PT. Arya Noble. This research used positivism paradigm with descriptive qialitative methode. Data collection techniques used include moderate participative observation, in-depth interviews, and literature study. The data validity technique uses source triangulation. The results of this research revealed that (1) The EVP by PT. Arya Noble consist company culture “The Now Values” as a basic guideline for employees to behave, the use of Top-Down management style to increase performance, the use of OKRS system in performance appraisal, as well as consumer impression on the Sub-Business Unit, (2) The external marketing stage is carried out by using online and offline tools to form attractions and build awareness to the public, both for those who were looking for a job or not. So they would understand and join the company, (3) The internal marketing stage is carried out through training activities, rewards, and internalisation of “The Now Values” culture to the employees in order to improve the performance as well as employees psychological contract towards the company. The conclusion is company has done all of the employer branding process. However there are shortcomings that need to be overcome on every step like employment image, gamification and career tab on website, advertising campaign, and also the application for company culture.
STRATEGI IMAGE EKSKLUSIF ISLAMIC BOARDING SCHOOL DALAM PENDIDIKAN KARAKTER AGAMA Annisa Yutha; Hanny Hafiar; Centurion C. Priyatna
Communication Vol 10, No 1 (2019): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.444 KB) | DOI: 10.36080/comm.v10i1.811

Abstract

Diniyyah Puteri Boarding School its a first female boarding school in Southeast Asia established in 1923. The present study was conducted to identify the public understanding which related to establishment od exclusive image with Diniyyah Puteri in implementing the religious character. In addition, it aims to recognize the exclusive image strategy of Diniyyah Puteri Boarding School and to understand the differentiation of implementing the religious character in Diniyyah Puteri Boarding School, Padang Panjang.The research method used was qualitative method with case study. The data collected by multiple technique, namely interview, observation, and literature review. Symbolic interaction theory and exclusive image concept become the theory basis to compose the research result. The result of research founded a particular processing of establishment of exclusive image on Diniyyah Puteri, Padang Panjang. In its process of image establishment, strategy of Diniyyah Puteri Padang Panjang is to use the difference approach between internal and external publics. In the end, its exclusive image applied and implemented in religious character education with the expected output as the student who has the main character, namely devout and good moral, strong and tough as Mujahid God, intelligent and skilled as God’s steward.
PESAN DALAM PROGRAM KOTA KREATIF DAN SIKAP FOLLOWERS TERHADAP PENGEMBANGAN EKONOMI KREATIF Adzkia Kirana Dipa; Hanny Hafiar; Anwar Sani
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.969

Abstract

Kota Kreatif Program is a program that is followed by selected cities in Indonesia to support the development of the creative economyThe aim of this study is to acknowledge the correlation between the message in the Message in the Program Kota Kreatif on instagram @kominfopadangpanjang account with behavior of followers toward economy creative develpoment. This study used AISAS and correlation method with descriptive and inferential statistical analysis. The amount of samples was 93 people which was obtained by simple random sampling technique. The data was obtained by questionnaire, interview, and literature review. The result of this study was that there was strong correlation between Message in the Program Kota Kreatif with behavior of followers toward economy creative develpoment. The conclusions of this study was that there was strong relationship between the campaign message Program Kota Kreatif with attentio aspect, and a significant relationship between the campaign message Program Kota Kreatif with interest aspects, search aspect, action aspect and share aspects. Based on these conclusions, the researcher suggests that the target is young women and college student. with complete information message and improvement on visualization quality, and message on video format.
Personal Branding Vegan Influencer di Instagram Viendra Salsabila Harahap; Hanny Hafiar; Diah Fatma Sjoraida
Avant Garde Vol 9, No 1 (2021): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v9i1.1361

Abstract

Indonesia is the 16th best country to live a vegan lifestyle. Even so, the number of vegans in Indonesia is still small. The purpose of this research is to find out the meaning of vegan for vegan influencers, the motives of vegan influencers in building personal branding on Instagram, and vegan influencer communication experiences in building personal branding on Instgaram. The theory used in this research is Schutz's Phenomenology Theory and Symbolic Interaction Theory by George Herbert Mead. This research uses the phenomenological method and constructivism paradigm. The results of this study from 10 subjects, indicate that vegan influencers define vegan as and for health, environment, ethics, and food. The vegan influencer motives are categorized into 2 categories, firstly because-motive and in-order-to-motives. Vegan influencer communication experiences in building personal branding on Instagram are divided into two, namely the communication experience when you first became a vegan influencer on Instagram and after becoming a vegan influencer on Instagram. The advice that can be given from this research is that vegan influencers are expected to be more consistent in creating content, increase content about simple vegans, better understand and frequently use Instagram features, and for further research it is hoped that it can develop research on vegan influencers in the influencer marketing aspect.
IMPLEMENTASI PROGRAM AYO NAIK BUS OLEH PERUM DAMRI BANDUNG Rizqi Wahyu Pratama; Hanny Hafiar; Centurion Chendy Priyatna
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.77 KB) | DOI: 10.36080/avg.v6i2.764

Abstract

This study aims to find out the process of program implementation Ayo Naik Bus by Perum DAMRI Bandung, to determine the cause of the failure of the program Ayo Naik Bus, and to know the communication patterns Perum DAMRI Bandung in overcoming the obstacles that occur in the program Ayo Naik Bus. The theory used in this research is Social Construction theory of Reality. The methodology used is qualitative approach with a case study. The research data was collected by observation, interview, online search, and literature study. The result of this research is the implementation process which originated from the idea of Ministry of Transportation which then implemented into a program by the Marketing and Development division of Perum DAMRI Bandung through special strategies with the aim to increase the interest of Bandung society to use the bus. The results of the implementation of this program are not successful because of the emergence of barriers from external and internal companies that can not be overcome. To find solutions to these problems Perum DAMRI establish a communication pattern with internal and external companies
PERENCANAAN STRATEGIS KAMPANYE BANDUNG ECO TRANSPORT OLEH GERAKAN BUDAYA DISIPLIN BANDUNG muhammad Al fata ramadhan; Hanny Hafiar; Ari Agung Prastowo
PRoMEDIA Vol 5, No 1 (2019): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.729 KB) | DOI: 10.52447/promedia.v5i1.1620

Abstract

Penelitian ini bertujuan untuk mengetahui perencanaan strategis kampanye Bandung Eco Transport, untuk mengetahui mengetahui formatif riset, perencanaan tindakan strategis, pelaksanaan komunikasi, dan evaluasi dari kampanye Bandung Eco Transport oleh Gerakan Budaya Disiplin Bandung tentang ketertiban dan keadaan kota bebas macet. Konsep yang digunakan dalam penelitian ini adalah konsep kampanye Humas oleh Shannon A. Bowen. Metodologi yang digunakan yaitu pendekatan deskriptif. Pengumpulan data penelitian dilakukan dengan cara observasi, wawancara, penelusuran online, dan studi pustaka. Hasil dari penelitian ini adalah proses perencanaan strategis yang dilakukan Gerakan Budaya Disiplin Bandung untuk meningkatkan kesadaran masyarakat Bandung tentang ketertiban lalu lintas dan keadaan kota bebas macet. Hasil dari perencanaan strategis ini tidak sesuai antara perencanaan dan pelaksanaannya.Kata Kunci: Kampanye, Perencanaan Strategis, Gerakan Budaya Disiplin Bandung. ABSTRACTThis study aims to find out the strategic planning of Bandung Eco Transport campaign, to determine the formative research, the strategic planning process, the implementation, and the evaluation of Bandung Eco Transport Campaign by Gerakan Budaya Disiplin Bandung in traffic order. The concept used in this study is the concept of the Public Relations campaign by Shannon A. Bowen. The methodology used is descriptive approach. The research data was collected by observation, interview, online search, and literature study. The results of this research, the strategic planning process of the campaign by Gerakan Budaya Disiplin Bandung is to increase Bandung's public awareness about traffic order and traffic jams. The results of this strategic planning is, the implementation don’t match the planning of the campaign. Keywords: Campaign, Strategic Planning, Gerakan Budaya Disiplin Bandung
OPTIMALISASI KEGIATAN PROMOSI MELALUI GRUP WhatsApp (WAG) DALAM MENJARING CALON PESERTA PESANTREN KILAT Hanny Hafiar; Syauqy Lukman
PRoMEDIA Vol 4, No 1 (2018): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.085 KB) | DOI: 10.52447/promedia.v4i1.956

Abstract

Penelitian ini bermaksud mengungkap tentang tata langkah dalam pelaksanaan kegiatan promosi yang dilakukan oleh lembaga pendidikan X dalam upaya mempublikasikan kegiatan pesantren kilat, sebagai kegiatan unggulan yang ditawarkan lembaga pada bulan ramadhan. Hal khusus yang menarik untuk diamati adalah, adanya penggunaan grup whatsApp sebagai media promosi satu-satunya yang digunakan oleh penyelenggara kegiatan. Namun demikian, upaya promosi yang dilakukan lembaga dengan dana minimalis ini mampu  berjalan secara efektif, hal ini disebabkan target peserta yang ditetapkan penyelenggara dapat dicapai dalam waktu relatif singkat. Hal ini tidak terlepas dari kejelian dan ketepatan strategi promosi dari pihak penyelenggara serta kesesuaian dalam pengemasan informasi sehingga  pasar bidikan yang  relatif sempit dapat diraih sesuai harapan. Oleh karena itu peneliti bermaksud mengkaji aspek-aspek yang berada di balik kegiatan promosi dengan cara menyebarkan informasi melalui pemanfaatan teknologi komunikasi informasi berbasis internet yang digunakan yaitu grup whatsapp. Penelitian ini menggunakan konsep promosi dan dan penggunaan media sosial dalam kegiatan PR, yang diteliti dengan metode deskriptif dengan cara wawancara dan observasi dengan pihak-pihak yang terlibat secara langsung dalam kegiatan ini.
Peran Vlogger Sebagai Online Inflluencer dalam Industri Media Digital di Indonesia Detta Rahmawan; Jimi Narotama Mahameruaji; Hanny Hafiar
PRoMEDIA Vol 3, No 2 (2017): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.279 KB) | DOI: 10.52447/promedia.v3i2.938

Abstract

Vlogger (Video Blogger) atau di Indonesia juga kerap disebut dengan YouTuber dan Content Creator adalah sebuah fenomena menarik dalam perkembangan industri media digital. Para Vlogger ini mengunggah beragam video pada akun media sosial mereka dengan tema yang bervariasi: mulai dari hal-hal yang terjadi dalam kehidupan mereka sehari-hari, pendapat mereka akan berbagai topik yang sedang hangat diperbincangkan, hingga berbagai tutorial dan ulasan barang. Penelitian ini menganalisis peran Vlogger dalam industri media digital di Indonesia. Metode yang digunakan dalam penelitian ini adalah Studi Kasus. Penelitian ini menemukan bahwa Vlogger telah menjadi salah satu entitas bisnis yang unik dalam industri periklanan dan industri media digital. Vlogger dapat dilihat sebagai manifestasi konsep Micro-Celebrity serta Online Influencer atau selebritis online yang berpengaruh, terutama di kalangan anak muda. Video Blog dianggap sebagai salah satu bentuk komunikasi yang unik dimana kedekatan antara Vlogger sebagai selebritis dengan khalayak atau fans dapat dibangun dengan cara memperlihatkan keseharian aktifitas para Vlogger tersebut. Bentuk promosi dan endorsement dengan menggunakan vlog juga dianggap lebih natural dibandingkan iklan digital yang bersifat konvensional. Penelitian tentang Vlogger dalam ekosistem bisnis media, terutama dalam konteks Indonesia masih sangat jarang ditemukan. Oleh karena itu diharapkan penelitian ini dapat menjadi salah satu rujukan terkait fenomena Vlogger dalam konteks perkembangan industri media digital di Indonesia.
FUNGSI MADRASAH DALAM PENGEMBANGAN ILMU PENGETAHUAN ISLAM Tuti Sulastri
QATHRUNÂ Vol 3 No 02 (2016): Juli-Desember 2016
Publisher : Program Studi Pendidikan Agama Islam Program Pascasarjana Universitas Islam Negeri Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keberadaan madrasah dalam pendidikan Islam turut mewarnai pengembangan ilmu pengetahuan Islam. Hal ini terbukti dari banyaknya ilmu pengetahuan yang berkembang baik pada masa Dinasti Umayyah maupun Dinasti Abbasiyah. Ada juga madrasah yang mengkhususkan diri mempelajari satu disiplin ilmu tertentu, misalnya madrasah nahwu, madrasah tafsir atau madrasah hadits yang pada gilirannya membawa perkembangan pada ilmu-ilmu tersebut. Dengan demikian madrasah merupakan media atau wadah pengembangan ilmu pengetahuan Islam. Para alumnus yang dihasilkan madrasah turut pula menjadikan ilmu pengetahuan Islam berkembang. Mereka mengembangkan ilmu-ilmu tersebut dalam karirnya di berbagai lembaga maupun kehidupan bermasyarakat.
KAHOOT: A Game Based Platform for Learning Reading Muchammad Ichwan Arif; Ahmad Syafii
Journal of English Language Teaching and Islamic Integration Vol. 1 No. 02 (2018): JELTII: Journal of English Language Teaching and Islamic Integration
Publisher : STKIP Al Hikmah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This paper reviews Kahoot as a game based learning platform particularly in reading. It provides teachers an opportunity to create game or quizzes and take the scores simultaneously. Moreover, through Kahoot, the students can work hand in hand with their group and compete each other with another group. This situation will enhance their intention to learn and increase their achievement. This research revealed that using Kahoot could increase students reading comprehension.
Co-Authors . Gunawan . Gunawan . SISWANTO A H SARAGIH A Halim A.A. Ketut Agung Cahyawan W Aat Ruchiat Nugraha Abda Abda Abdul Hamid Abdul Muis Abimanyu, Ade Anom Acep Purnama, Acep Achmad Jazuli Achmad Noor Fatirul Achmad Zainudin Achmad, Novianty R. Adawiyah, Jihan Rizki Ade Kadarisman Adelina Hasyim Adi Prianto, Adi Aditya K. Karim Adzkia Kirana Dipa Adzkia Kirana Dipa Afra Mulya Alamsyah Agil Arif Nugraha, Agil Arif Agus Rahmat agus rahmat Agustina, Kristia Ahamed, Forbis Ahmad Fudholi Aini, Nurulita’ Aisyah, Novrisa Nu Akbar, Thoriq Nul Albina Tikupasang Alfian Romadhoni Alfiolita Widya Safitri Ali Djamhuri Ali Fahmi Allegra Gabriella Esther Almira, Sherica Rafa Alyssa Rasheedah Amalia Raharjo, Chiquitita Amaliah, St. Mukhlisahtul Amanda Putri, Tasha Suciati Amar Shiddiq Junaidi Amida Windari Fitria Amirul Fatihin, Amirul Amruddin Amruddin Andi W, Andi Andika Pakaradena Andreas Febrianto, Andreas Anggita Stovia Anisa L.K. Anisti, Anisti Anna Muawanah Annisa Rahmawati Annisa Yutha Anton Irawan Anuraga Jayanegara Anwar Sani Anwar, Adani Nurshadrina Aprilia, Adinda Putri Aprilliyani, Ega Aqila, Amyra Amalia Ari Agung Prastowo Ari Agung Prastowo, Ari Agung Ari Andriyani Arief Cholil Arief Syaichu Rohman, Arief Syaichu Arien Afriesta Aries Buana Arif Sofianto, Arif Arif, M. Ichwan Arifin Muslim Armilia Sari, Armilia Arsyafira, Nabilla Arya, Nyoman Ngurah Arya, Nyoman Ngurah Aryanti, Della Aryanti, Della Ashari, Muhammad Syahwal Asmin Lubis Asmini Budiani Asmorowati, Rica Susy Astrid Eveline Athiutama, Ari Atwar Bajari Aulia, Karina Ayu Puspa Yurita Azlin Atika Putri Bachri, Aep Saeful Bahraeni Lajamani Bahrun Ali Murtopo Baiq Vira Safitri Bambang Riadi Bambang Suharno Barezki, Fisti Eliana Barlian, Tria Dara Bayu Arga Krisna Bella, arkita Vierza Benny Ranti Benny Ranti beny firman, beny Bertha Silvia Pratiwi, Bertha Silvia Bima Anjasmoro, Bima Binantoro, Patria Winahyu Brata, Muhammad Ibrahim Briliani Arfidhiya, Najmiya Budi Santosa Budi Santosa Budiana, Hery Bustanul Arifin C. Priyatna, Centurion Calista, Nadia Carolus Borromeus Rasrendra Centurion C. Priyatna Centurion C. Priyatna Centurion Chandratama Priyatna Centurion Chandratama Priyatna, Centurion Chandratama Centurion Chendy Priyatna Chairil Anwar Chandratama Priyatna, Centurion Chris D. 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