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All Journal Jurnal Administrasi Bisnis IQTISHODUNA Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan International Research Based Education Journal Ilmu Pendidikan: Jurnal Kajian Teori dan Praktik Kependidikan Jurnal Pengabdian UntukMu NegeRI Classroom Action Research Journal (CARJO) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal al-Murabbi Almana : Jurnal Manajemen dan Bisnis MBIA Journal Of Management Science (JMAS) Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Karinov Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) jurnal ilmiah hospitality Journal of Research in Business, Economics, and Education International Journal of Economics Development Research (IJEDR) Jurnal Pendidikan dan Kewirausahaan Journal of K6 Education and Management Enrichment : Journal of Management JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) wacana equiliberium (jurnal pemikiran penelitian ekonomi) JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Syntax Transformation Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian Masyarakat Asia Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Pengabdian UNDIKMA International Journal Of Science, Technology & Management (IJSTM) International Journal of Environmental, Sustainability, and Social Science JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Vivabio : Jurnal Pengabdian Multidisiplin Social Sciences, Humanities and Education Journal (SHE Journal) International Journal of Business, Law, and Education International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Business, Economics, and Social Development International Journal of Economics, Management, Business, and Social Science International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Social Service and Research Interdisciplinary Social Studies International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Abdimas Ekonomi dan Bisnis GREENOMIKA Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis Mahasiswa JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Pajak dan Bisnis (Journal of Tax and Business) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Social Science Studies Indonesian Journal of Multidisciplinary Science Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Al-MIKRAJ: Jurnal studi Islam dan Humaniora JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Manajemen Stratejik dan Simulasi Bisnis Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Rahmatan Lil’alamin Journal of Community Services (RLA) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) International Journal Administration, Business & Organization PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Journal of Finance and Business Digital (JFBD) Asian Journal of Management Analytics NEAR: Jurnal Pengabdian kepada Masyarakat International Journal of Advanced Multidisciplinary Governors Literacy : International Scientific Journals of Social, Education, Humanities Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ilmiah Ilmu Terapan Universitas Jambi International Journal of Economics (IJEC) Journal of Business Studies and Management Review International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Journal of Scientific Research, Education, and Technology International Journal of Economics and Management Research Asian Journal Science and Engineering Economics and Business Journal International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Eduvest - Journal of Universal Studies International Education Trend Issues The Es Economics and Entrepreneurship Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Journal of Social Science Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi West Science Journal Economic and Entrepreneurship Business and Investment Review Journal of Management and Social Sciences Research Horizon International Journal of Management Research and Economics Journal of Business Management and Economic Development International Journal of Economics, Management and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manajemen dan Pemasaran Digital MILRev: Metro Islamic Law Review Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Journal of Islamic Digital Economics and Management International Journal of Management Science Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Journal of Management and Informatics IIJSE RISK : Jurnal Riset Bisnis dan Ekonomi Majority Science Journal ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat International Journal of Economic Research and Financial Accounting Journal Economic Excellence Ibnu Sina Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Investasi Islam Mandalika Journal of Business and Management Studies Jurnal Penelitian Pendidikan Indonesia Jurnal Penelitian Progresif (JPP) Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif CEMARA: Jurnal Pengabdian Masyarakat Multidisiplin Nusantara Economics and Entrepreneurships Journals International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Strategi Bisnis Teknologi Journal of Indonesia Marketing Association International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Analisa: Jurnal Manajemen dan Akuntansi Asian Journal of Management, Entrepreneurship and Social Science Global Leadership Organizational Research in Management International Journal Business, Management and Innovation Review IJHABS Greenation International Journal of Economics and Accounting Jurnal Ekonomi, Manajemen, Akuntansi Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship META - JOURNAL Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Oikonomia : Journal of Management Economics and Accounting Jurnal Manajemen, Bisnis dan Kewirausahaan CURVE: Journal of Economic, Business and Accounting Journal of Behavioral Economics, Finance, and Management Insights Jurnal Riset dan Inovasi Manajemen Harmoni Economics: International Journal of Economics and Accounting
Sudarmiatin
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Instagram-Based Digital Marketing Strategy to Enhance Engagement and Follower Growth in a Nascent Coffee Shop SME: A Case Study from Kediri Niluh Komang Kusuma Yasari; Esti Nurwulan; Prabu Nurdin Prayogonegoro; Yanik Febriyani; Sudarmiatin Sudarmiatin; Ruly Wiliandri
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2026): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v5i2.3858

Abstract

Intensifying competition within the independent coffee shop industry has compelled nascent small and medium-sized enterprises in secondary Indonesian cities to adopt structured digital marketing strategies to build brand awareness efficiently. Nevertheless, research examining how resource-constrained micro-enterprises can leverage Instagram to accelerate engagement growth and follower acquisition in non-metropolitan markets remains scarce. This study analyzes the effectiveness of Instagram-based digital marketing strategies, particularly content scheduling optimization and local influencer collaboration, at Fase Coffee, a newly established coffee shop in Kediri, East Java. A qualitative case study approach was employed, drawing on Instagram insight data collected through observation, in-depth interviews, and documentation from February to April 2026. Data were analyzed descriptively and interpretively by integrating Temporal Consumption Theory, Attention Economy Theory, Customer Engagement Theory, and Source Credibility Theory. Findings indicate that uploading content on Tuesdays, Wednesdays, and Sundays between 18.00 and 21.00 Western Indonesia Time consistently produced higher audience engagement. Local influencer collaboration demonstrably expanded content reach, achieving 2,499 views on a single post. Total impressions grew 217 percent from 12,000 in February to 38,000 in April, while followers increased from 153 to 287. This study demonstrates that influencer geographic relevance and data-driven content scheduling timing are independent strategic variables determining the effectiveness of organic marketing for micro-enterprises in non-metropolitan markets.
Sport, Spirituality, and Brand Experience: Examining Marathon Participant Loyalty in the Contemporary Islamic Lifestyle Ecosystem Yudiarto Perdana Putra; Sudarmiatin; Budi Eko Soetjipto; Cipto Wardoyo; Afif Nur Rahmadi
MILRev: Metro Islamic Law Review Vol. 5 No. 1 (2026): MilRev: Metro Islamic Law Review
Publisher : Faculty of Sharia, UIN Jurai Siwo Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/milrev.v5i1.12258

Abstract

This study examines the interconnections among sport, spirituality, and brand experience in shaping marathon participants' loyalty within the contemporary Islamic lifestyle ecosystem. The increasing emergence of Islamic-themed marathons—incorporating elements of da’wah, charity, and halal-oriented community engagement—indicates that sporting events are no longer perceived solely as arenas of physical competition. Instead, they function as spaces for meaning-making, spiritual connection, and the expression of modern religious identity. Using a phenomenological qualitative approach, this study explores how participants interpret and narrate their experiences in Islamic-themed marathon events. Particular attention is given to how the event’s religious atmosphere, embedded spiritual values, and participants’ interactions with the organisers’ symbols, narratives, and identities cultivate emotional attachment. Data were collected through in-depth interviews, field observations, and analysis of digital documents related to various Islamic running events, allowing for a comprehensive understanding of lived experiences and symbolic engagement. The findings reveal that both personal and communal dimensions of spirituality play a crucial role in reinforcing emotional bonds between participants and event organisers. These bonds extend beyond satisfaction with event quality, shaping a more profound sense of belonging, shared purpose, and value alignment. As a result, participants demonstrate stronger intentions to re-participate and to recommend the events within their social networks. This study contributes to Islamic marketing and consumer culture scholarship by highlighting how contemporary sports practices can be strategically integrated with spiritual values. It shows that within the expanding Islamic lifestyle industry, brand loyalty can be cultivated not only through functional or experiential benefits but also through spiritually meaningful engagement.
The Effect of Electronic Word Of Mouth, Product Quality, Promotion and Price on Interest in Buying MSME Products in Malang After The Covid 19 Pandemic Moh Cholid Mawardi; Sudarmiatin Sudarmiatin; Agus Hermawan
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 2: 2023
Publisher : Universitas Trunodjoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i2.19860

Abstract

The research aims to find out and analyze how the electronic word of mouth, the quality of products, prices and promotion of the interest in the prebujaya outfit buy products. The sample used in this study is 105 respondents who once made a purchase at a poor prebujaya outfit. The method of data analysis used in the study is a quantitative data analysis that USES linear regression analysis. The data testing used was the simultaneous hypothesis (f) and the testing of a partial hypothesis (t) from simultaneous tests showing that the electronic word of mouth, product quality, promotion, and price affected the interest of buying. Based on partial testing of electronic word of mouth variables can make a significant difference to purchasing interest, product quality variables have a significant impact on purchasing interests, promotional variables have a significant impact on purchasing interests, and price variables affect the interest of the purchase.
Implementation Of Marketing Mix Strategy 4P in With Love Milli Business Shafa’ Annisa Puspasari; Nida Adenia Rahma; Muhammad Nashirul Haq; Sudarmiatin Sudarmiatin
Harmoni Economics: International Journal of Economics and Accounting Vol. 1 No. 4 (2024): November : Harmoni Economics: International Journal of Economics and Accounting
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonieconomics.v1i4.51

Abstract

In the contemporary business environment, which is prone to competition, marketing can be considered as a series of structured business activities to plan, produce, price, promote, distribute goods, services, and ideas. The marketing mix is considered as one of the most important aspects of the marketing process, especially in MSMEs which are now growing very rapidly. This study was conducted with the aim of determining the marketing mix in the with love milli business which is used to drive product sales and create competitive advantages. This study uses a qualitative descriptive method that uses data collection techniques in the form of in-depth and structured interviews and observations. Based on the results of the interview, with love milli has implemented a marketing mix (product, price, promotion, place) to create competitive advantages and increase sales.
Marketing Mix Analysis in Enhancing Product Competitiveness in the Local Market : (Case Study on Adam Koi) Bilqis Nabila Istiqlaliani; Dimas Wahyu Fahriski; Sudarmiatin Sudarmiatin; Ita Prihatining Wilujeng
Harmoni Economics: International Journal of Economics and Accounting Vol. 2 No. 4 (2025): November: Harmoni Economics: International Journal of Economics and Accounting
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonieconomics.v2i4.351

Abstract

This study analyzes the application of the 4P marketing mix strategy (product, price, place, promotion) at Adam Koi, a micro-business in the ornamental fish sector. Using a qualitative approach with a descriptive case study method, data was collected through direct observation and interviews with the owner's son, who manages social media and digital marketing. The study reveals that the marketing mix elements are integrated and mutually supportive to maintain competitiveness. In terms of product, Adam Koi focuses on quality by implementing quarantine, care, and high-quality feeding processes to preserve fish color and endurance. For pricing, the strategy is flexible, considering fish type, size, color, and consumer purchasing power. The place aspect utilizes a hybrid distribution system, combining offline and online sales with a focus on safe fish delivery. Promotion has shifted from traditional methods to digital marketing via social media platforms like Instagram to increase audience engagement and expand the market. The findings highlight that the effective use of the marketing mix strengthens competitive positioning, builds customer loyalty, and supports business sustainability. This research also provides practical insights for MSMEs in developing adaptive marketing strategies in the digital era.
The Analysis of the Application of 7Ps in Improving the Lambau Semboro Jember Billiards Service Business Dian Hanif; Yudha Pradana; Sudarmiatin Sudarmiatin; Ita Prihatining Wilujeng
Harmoni Economics: International Journal of Economics and Accounting Vol. 2 No. 4 (2025): November: Harmoni Economics: International Journal of Economics and Accounting
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonieconomics.v2i4.356

Abstract

This study examines the application of the 7Ps marketing mix strategy to enhance the performance of the Lambau Semboro Jember Billiards service business. The focus is on businesses in the entertainment sector, which face challenges such as increasing competition and changing consumer preferences. The study explores how the 7Ps—product, price, place, promotion, people, process, and physical evidence—can contribute to improving customer satisfaction and loyalty. The goal is to analyze the effectiveness of each element of the 7Ps in boosting competitiveness and ensuring business sustainability. A qualitative descriptive method was used, employing triangulation techniques through in-depth interviews, participatory observation, and documentation to provide a comprehensive understanding of the marketing strategy in real-world conditions. The findings indicate that the integrated implementation of the 7Ps has supported the development of customer loyalty. Key aspects include offering a social experience through the product, competitive pricing aligned with customer value, a strategically located business, effective word-of-mouth marketing, friendly and responsive service, an efficient service process, and well-maintained physical evidence. The study concludes that consistent and comprehensive application of the 7Ps is essential for improving customer satisfaction, retention, and loyalty, thus enhancing the competitiveness of local service businesses.  
Strategies for the Internationalization of SMEs in Indonesia: The Role of Networks, Diasporas, and Business Associations Agus Kurniadi; Sudarmiatin Sudarmiatin; Heri Pratikto
Harmoni Economics: International Journal of Economics and Accounting Vol. 3 No. 2 (2026): May: Harmoni Economics: International Journal of Economics and Accounting
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonieconomics.v3i2.469

Abstract

The internationalization of SMEs is a key strategy to enhance competitiveness and access global markets. However, many Indonesian SMEs face challenges such as limited information, networks, export capacity, and understanding of international markets. This study analyzes SME internationalization strategies in Indonesia by examining the roles of global networks, diaspora, and business associations as key supporting factors. Using a qualitative case study approach, data were collected through interviews, observations, and documentation of SME actors, diaspora members, and business association representatives. Thematic analysis was conducted through data reduction, presentation, and inductive conclusions. Findings show that global networks facilitate market access, provide international business information, and strengthen cross-border collaboration opportunities. The diaspora serves as a bridge market to promote products, build trust, and expand distribution. Business associations enhance SME readiness through training, export support, and global buyer access. Synergy among networks, diaspora, and associations creates a more effective collaborative ecosystem than individual approaches. Challenges such as low digital literacy, complex regulations, and capacity constraints remain. The study contributes theoretically by integrating these roles into SME internationalization literature and offers practical implications for SMEs and policymakers to strengthen a collaborative, network-based internationalization ecosystem.
The Role of Networks, Global Collaboration, Diaspora, and Associations in Encouraging the Internationalization of MSMEs (Case Study on Kendang Jimbe MSMEs, Sentul, Blitar, East Java) Suprianto Suprianto; Sudarmiatin; Heri Pratikto
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1107

Abstract

This study aims to analyze the role of business networks, global collaboration, diaspora, and associations in driving the internationalization process of MSMEs, particularly in the jimbe drum craft MSME in Sentul Village, Blitar. The approach used is qualitative with a case study method, through in-depth interviews, observation, and documentation. The results are expected to show that business networks have a strategic role in opening international market access, global collaboration increases efficiency and product innovation, diaspora functions as a bridge connecting foreign markets, and business associations strengthen the capacity and competitiveness of MSMEs. The synergy of these four factors is key to improving export performance and business sustainability in the global market.
Determinants Of Obstacles To The Internationalization Of Smes In Developing Countries: A Systematic Review Citra Dewi Kartika Paksi; Sudarmiatin; Heri Pratikno
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3130

Abstract

This study conducted a systematic literature review of the latest empirical and conceptual literature on the barriers faced by micro, small, and medium-sized enterprises (MSMEs) in developing countries as they seek to internationalize. Following the PRISMA 2020 protocol, the researchers analyzed peer-reviewed articles published between 2020 and 2025, sourced from the Scopus and Web of Science databases. This review classifies the barriers into two broad categories: internal constraints (financial limitations, human resource deficits, information asymmetry, and marketing weaknesses) and external barriers (institutional weaknesses, regulatory complexity, trade restrictions, and home country effects). The analysis indicates that these barriers rarely operate in isolation. Instead, they form configurations shaped by the interaction between a firm’s resource base, relational capital, and the institutional characteristics of the home country. Findings also indicate that digital capabilities and business networks can mitigate the severity of certain types of barriers, although their effectiveness depends on organizational capacity and the institutional context. This review contributes to the literature on internationalization by consolidating post-pandemic empirical evidence, identifying underutilized theoretical frameworks, and proposing future research directions that emphasize multi-level and context-sensitive analysis of SME internationalization in Southern countries
Strategies For The Internationalization Of Spice Smes Through Exports: A Case Study Of PT Adore Rempah Indonesia Arif Wicaksono; Sudarmiatin; Heri Pratikno
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3152

Abstract

This study aims to analyze the internationalization strategies of micro, small, and medium-sized enterprises (MSMEs) in the spice sector through export mechanisms, using PT Adore Rempah Indonesia as a case study. The study employs a qualitative approach using the case study method. Data collection was conducted through in-depth interviews, field observations, and documentation related to production processes, quality control, packaging, and the management of international market networks. Data analysis was performed descriptively using the Uppsala Model and the Resource-Based View perspectives. The results indicate that the success of a company’s internationalization strategy is influenced by several key factors: consistent product quality, strengthening partnerships within the supply chain, implementing product differentiation, and holding certifications that support international trade standards. Additionally, the internationalization process occurs gradually through market learning, adaptation to the needs of international buyers, and the development of global business networks. The research findings confirm that the integration of internal resource strengths, product innovation, and compliance with international standards is a key factor in enhancing the competitiveness of spice SMEs in the global market. This study implies that strengthening production capacity, improving product quality, and developing international partnership networks should be key strategies in promoting the sustainability of SME exports in the spice sector.
Co-Authors A. Rosyid Al Atok, A. Rosyid Al Aam Aminah Abdullah As Shoib Abdullah Syakur Novianto Abdulloh Abdulloh Abdulloh Abdulloh Abel Widi Astuti Achmad Basofitrah Ade Setia Pratama Adelia Rahma Adelia Rahma Adelia Sabrina Pramega Adelia Shabrina Prameka Adi Hermawansyah Adi Hermawansyah Adinata, Alberta Aditya Nirwana Aditya Putra Wardanu Afif Nur Rahmadi Afif Nur Rahmadi Afif Nur Rahmadi, Afif Nur Afif Nur Rokhman Afifa, Nurul Hildha Afni Tri Rahayu Afshana, Dida Maulidya Al Agoes Windarto Agung Suryo Agung Winarno Agus Agus Hermawan Agus Hermawan Agus Hermawan Agus Kurniadi Agus Kurniadi Agus Kurniadi, Agus Agus Salim Ahmad Gozi Ahmad Wahyudin Ahmad Wahyudin Ahmad Wahyudin Aida Dwipriwanti Aini, Nurul Qurrotul Ainun Fuad Aisy Fiklil Nafisah Aisyah Asri Nurrahma Ajeng Atha Ardelia Cahyanti Aji Prasojo Akbar Amin Akh. Fawaid Al Mukaromah Dewi Puspita Alamsyah, Eko Alberta Adinata Albertaadinata Albertaadinata Alfina Jannah Alfiyah Mu'arofah Alif Mudiono Alif Utama, Muhammad Luthfi Alifah, Luthfi Nur Alivi Lutfil Karimah Alviansyah, Havisfal Amalia, Nabila AMELIA SETYAWATI Amelia Setyawati Amelia Setyawati Amelia Sugangga Amelia Sugangga Amin, Muhamamd Sirojuddin Amin, Muhammad Sirojuddin Ana Dwi Setyo Lestari Ana Dwi Setyo Lestari Andika Wulan Febriani Andrianto, Ahmad Andy Chandra Pramana Aniek Murniati Anis Sya'bania Anita Handayani Anni Yudiastuti Arif Isnaini Arif Isnaini Arif Isnaini Arif Wicaksono Arif Wicaksono Arisman Ariyanto, Beny Arsih Amalia Chandra Permata Asep Dana Saputra Asepta, Uki Yonda Aslinda, Aslinda Asy’ari , Ahmad Taufiqurrahman Atras Fahran Aulia Rahmi, Vembri Auramila Divana Esfandiari Awdita Citra Birru Ayu Intan Permatasari Ayu Putriana Dewi Ayu Sukma Arsy Diana Ayuanti, Rafikhein Novia A’isy Fiklil Nafisah Bachtiar Wijaya Bagus Setiawan Bagus Setiawan Bambang Supeno BAMBANG SUPENO Bastomi, Mohamad Beny Ariyanto Bhernanda Artino Bidhin, Rosmiza Bidin , Rosmiza Bidin, Rosmiza Bilqis Nabila Istiqlaliani Bintang Permata Putri Budi Eko Soectjipto Budi Eko Soetjipto Budi Utami Budi UTAMI Buyung Adi Dharma Casimiro Soares Chairatun Nisa’il Firdausi Madjid Choirul Anam Cholifah, Emilia Nur Cici Anggraini Cici Anggraini Cindy Pramita Cindy Pramita Cipto Wardoyo Citra Dewi Kartika Paksi Citra Dwi Marlia R Citra Dwi Marlia Rhochayati Damis Veri Budianto Dayat, Mohammad Deasy Tantriana Dedi Joko Hermawan Dedy Saputra Della A., Ratna Della Ayu Zonna Lia desi kristanti, desi Desy Anggreani Devi Tri Lukitasari Dewantoro, Tomy Wahyu DEWI DIAH FAKHRIYYAH Dewi Diah Fakhriyyah Dewi Nurjannah Dewi Sinta Puspitasari Dewi, Anita Sumelvia Dian Hanif Diana Ambarwati Diana Ambarwati Diana Dwi Kusumasari Diki Egie Nugraha Dimas Wahyu Fahriski Dina Fitrohtur Rohmah Djoewita Djoewita Djoewita Djoewita Djoewita, Djoewita Dwi Andre Vebriansyah Dwi Hernanik, Nova Dwi santoso Dwi Wahyudi Dwi Wulandari Dyah Arini R Dyah Arini Rudhiningtyas Dyah Arini Rudiningtyas Dyah Arini Rudiningtyas Dyah Setyawati Dynda Prista Edi Irawan Edi Murdiyanto Edy Bambang Irawan Ega Saiful Eko Alamsyah Eko Juni Wahyudi Eko Soetjipto , Budi Elfia Nora, Elfia Elfiya Yetti Elok Vilantika Ely Siswanto Emilia Nur Cholifah Eni Noviani Enjelika Enjelika Enjelika Enjelika, Enjelika Erna Retno Rahadjeng Erry Tri Djatmika Erwin Syahputra, Erwin Esti Nurwulan Esy Nur Aisyah Evi Suwarni, Evi Fadhilah Nur Oktaviani Fajar Budiyanto Fajar Budiyanto, Fajar Fajar Dio Wahyu Farika Nikmah Farika Nursasi Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Fatmasari Endayani Fauji, Diah Ayu Septi Fauzi Rahmanuddin Fazli Sofyand Fazli Sofyandori Febriyani, Yanik Fina Ratna Sari Firda Meisaroh Firdaus Romadhoni, Satrio Ahmadtul Firmansyah, Risky Fitriadi, Agus Fitriana Fitriastuti, Dyah Ayu Fuji Santoso Fulgentius Danardana Murwani Gani Ramdani Gersom Arie Sepvianto Gilang Permatasari, Trivena Go Gunawan Santoso Gunawan Santoso Gunawan, Egit Fahri Hadi Sumarsono Hadi, Dita Eka Putri Halid Hasan Hamdani Hamdani Handri Dian Wahyudi Haniatur Rofiqoh Umar Hanif Rani Iswari Hanif Rani Iswari Hapsari, Cecilia Indah Hapsari, Emilly Nur Haqi, Syafrozi Hardiana, Candra Dwi Hariyanti, Sri Hariyono Hariyono Harwida, Gleydis Hasani, Syaiful Hendra, Joni Heri Pratikno Heri Pratikno Heri Pratikto Herlina Kusuma Wardhani Hermawan Hermawan, Romy Hernanik, Nova Dwi Hery Suprayitno Hidayati, Irma Hilwa Rohmahdiniyah Nur Azizah Hotmarulitua Manalu Huddy Iswanto Huddy Iswanto I Nyoman Sudana Degeng I Wayan Jaman Adi Putra Iing Sri Hardiningrum Iklila Amiroh Ilham Pamungkas, Farel Ilham, Moh. Ilham, Rachmad Imam Habibi Imam Mukhlis Imam Muklis Immanuel U Osijo Immanuel Ustradi Osijo Indah Datin Nadliroh Indah Yuni Astuti, Indah Indira Oktavianti Indriani Detty Permatasari Insani, Yogie Dana Iradah Rahman Iradah Rahman Irfan Taufik Irfan Taufik, Irfan Irma Hidayati Irma Hidayati Irma Suryandari Ismawati, Lilik Ismayantika Dyah Puspasari Ismayantika Dyah Puspasari Ita Athia Ita Prihatining Wilujeng Ita Prihatiningsih Ita Wilujeng Iva Chandraningtyas Iva Khoiril Mala Iva Khoirul Mala Ivan armawan Ivan Widjaja Jamaluddin Jamaluddin Jannatul Firdaus Jazuli Jazuli Jazuli Jazuli Jazuli, Moh. Nasir Jimmy wijaya Joni Hendra Junaidi Junaidi Karina Kemala Kespandiar, Tengku Kevin Novantiko Khalikussabir, Khalikussabir Khoirul Ilmiati Khusnia, Rif’atul Krismi Budi Sienatra Kristianingsih, yuyun Kukuh Handojo Kukuh Judy Handojo Kuncahyono Kuncahyono Kusumaryoko, Prayogo Landreas Utama Lie Landreas Utama, Lie Lestari, Yogi Dwi Lilik Ismawati Lilik Ismawati Ludi Wishnu Ludi Wishnu Perdana Ludi Wishnu Wardana Ludi Wishnu Wardhana Ludi Wishnu Wardhana Ludi Wisnu Wardana Ludi Wisnu Wardana Lukmanasari, Herla M Dayat M. Adi Trisna Wahyudi M. Cholid Mawardi M. Dayat M. Fahrizal Hasibuan Madziatul Churiyah Maghfiroh, Rahma Ulfa Mahfudiyanto Mahfudiyanto Mahmud Mahmud Malvin Dharma Malvin Dharma Pradipta Manalu, Hotmarilitua Maretasari, Rina Markhamah, Siti Martin Maslichah Maslichah Masula, Fariham Maula, Farij Ibadil Maulidya Alfi Anita Zain Meda Yusika Mega Aulianda Mega Aulianda Mega Noerman Ningtyas Melany Meldona Miftahul Hadi Miftahul Munir, Miftahul Miftahul Zanna Arsyad Mirza Esvanti Mirza Esvianti Moch. Wahyu Widodo Mochamad Sirodjudin Moh. Faizin Moh. Faizin Moh. Faizin Moh. Faizin Moh. Ilham Moh. Rizky Abdillah Mohammad Amin Mohammad Hamim Sultoni Mohammad Kartika Mohammad Yaskun Mokhammad Nurruddin Zanky Mokhammad Nuruddin Zanky Muchamad Rizky Fauzi Muchammad Firman Mauludin Mufid Andrianata Muhammad Luthfi Alif Utama Muhammad Nashirul Haq Muhammad Nashirul Haq Muhammad Rosyihuddin Muhammad Rosyihuddin Muhammad Saifur Rijal Muhammad Tody Arsyianto Muhammad Zainuddin Muhammad Zainuddin Muhammad Zainuddin Mujiyanti, Sri Ayudha Munandar Munandar Muttaqien, Zaenul Nadhifah Citra Tsani Soraya Nadliroh, Indah Datin Nafisah, A’isy Fiklil Naja Jessyka Maulani Putri Narotama Aulia Fazri Nashiroh, Abdillah Agustya Siwi Nashrullah, Ahmad Happy Nasihiyah Purwaning Wulan Nasihiyah Purwaning Wulan Naswan Harsono Naswan Suharsono Natasya Ika Suryaningsih Nazwan Suharsono Nida Adenia Rahma Nida Adenia Rahma Niluh Komang Kusuma Yasari Nizar Fahmy Maulana Nizar Zain, Fahru Rozi Novilia, Evita Novita Rifaul Kirom, Novita Rifaul Nur Afika Fitriani Nur Diana Nur Diana Nur Hidayatul Istiqomah Nur Oktaviani, Fadhilah Nurhayani Nurhayani Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nurmalita Sari Nursasi, Farika Nurul Farida Nurul Hidayati Nurul Hildha Afifa Nurul Khaerani, Siti NURYANTI, RIZKY Nyuherno Aris Wibowo Nyuherno Aris Wibowo Oktaviani, Fadhilah Nur Oktavianti, Indira Oktora, Yekie Senja Oktora, Yekie Senja Pambudy, Akhlis Priya Pendik Dwi Prasetyo Pitoyo, Achmad Zani Prabu Nurdin Prayogonegoro Pradana, Ludi Wishnu Prakoso Prastiono, Suryo Prayogo Kusumaryoko Prayogonegoro, Prabu Nurdin Prihatin Sulistyowati Prihatin Sulistyowati, Prihatin Puja Sagita Puja Sagita Puji Handayati Purwianti, Ari Purwiyanto Putimelinda, Widya Putra Wardanu, Aditya Putra, Pandu Yudi Putri, Naja Jessyka Maulani Qurrotul Aini, Nurul Rachmawati, Dita Raden Mohamad Herdian Bhakti Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Rahajeng Cahyaning Putri Cipto Rahayu Rahayu Rahayu RAHAYU Rahayu, Wening Padmi Rahma Ulfa Maghfiroh Rahma, Deshinta Raisa Rahman, Fadali Rahmat Agus Santoso Rahmawati Raisa Fitri Rakei Yunardhani Ramadhani, Bima Rana Saifullah Hassan Ratna Della Ashari Ratna Tri Hardaningtyas, Ratna Tri Rayie Tariaranie Wiguna Rayie Tariaranie Wiguna Rayyan Sugangga Rayyan Sugangga Readi, Robbi Regita Niken Ashari Rehana Dwiba Rehana Dwiba Febriani Saputri Restu Millaningtyas Rianzah Munawaroh Richa Afriana Munthe Rieska Maharani Rifaul Kirom, Novita Rif’atul Khusnia Rijal, Muhammad Saifur Rike Selviasari Rike Selviasari Rini Astuti Rita Anggraini Rahayu Rivaldo Kurniawan Rizaldi, Rasyid Akbar Rizkita, Marsya Aulia Rizky Firmansyah Rohmat Romadhoni, Satrio Ahmadtul Firdaus Rosa Indah Parawansah Rosmiza Bidin Rosmiza Bidin Rosmiza Bidin Rosmiza Bidin Rosyihuddin, Muhammad Rozmiza Bidin RR. Ella Evrita Hestiandari Rr. Suci Palasari Rudhiningtyas, Dyah Arini Ruly Wiliandri Ruly Wiliandri Saiful Arif Salsa Rahmawati Saputri Saptaria, Lina Saputra, Asep Dana Sarah Sakiran Salsabila Saraswati, Thusy Tiara Sari, Karina Kemala Sari, Risca Kurnia Sary, Intan Umull Magfira Satria Putra Utama Satrio Ahmadtul Firdaus Romadhoni Septiawan, Bambang Sepvianto, Gersom Arie Setia Pratama, Ade Setyowati, Eko Mety Shafa’ Annisa Puspasari Shafa’ Annisa Puspasari Shahrul Dwi Ananta Sholatiah, Dias Intan Sinarti, Tri Sinollah Sirojuddin, Nur Muhammad Siska Yulia Siska Yulia Siti Nur Khoiriyah Siti Nurbaya Siti Nurul Khaerani Siti Rahayuningsih Siti Ulfatul Faizah Sofia Mahardianingtyas Soleh Hanafi Ihsan Ihsan Sopiah Sopiah Sri Hastutik Sriyani Mentari Subhan, Ega Saiful Sugeng Utaya Suhartini, Yusnia Suharto Suharto Sukarsih Sukarsih Sukma A.D., Ayu Sulton Sholehuddin Sulton Sholehuddin, Sulton Sumarmi Sumelvia Dewi, Anita Sumiati Sumiati Sumiati Sumiati Sunandes, Aris Sunaryanto Suparno Suprayitno, Hery Suprianto Suprianto Supriono Supriono Supriono Supriono Supriono Suratno Suratno Surya Suganda Suryo P, R. Agung Sutomo Sutomo Sutomo Sutomo Teguh Lingga Mukti Thusy Tiara Saraswati Tisa Reta Vianda Titiek Ambarwati Titis Shinta Dhewi, Titis Titisari Ambarwati Tiyas Puji Rahayu Tomy Wahyu Dewantoro Tri Djatmika RWW, Ery Tri Sinarti Tri Sugiarti Ramadhan Trisetia Wijayanti Trisetia Wijijayanti Trisetia Wijijayanti Trisetia Wijijayanti Udin Cahya Ari Prastya Uki Yonda Asepta Ulfa, Dina Maria Ulfa, Dina Maria Maria Umi Nadhiroh Umi Nandiroh Umu Rosyidah Umu Rosyidah Ustadus Sholihin Ustradi Osijo, Immanuel Vembri Aulia Rahmi Vembri Aulia Rahmi Wahjoedi Wahjoedi Wahjoedi Wahyu Dede Gustiawan Wahyuningtiyas, Nanik Wardana, Ludi Whisnu Wardana, Ludi Whisnu Wardana Wardha Nilawati Wasis Jatmiko Aji Wasis Jatmiko Aji Wati, Indah Kumoro Wati, Sri Sulistiya Wening Patmi Rahayu Wening Patmi Rahayu Wening Rahayu Wenny Eka Prasetiawan Wibowo, Nyuherno Aris Widya Novia Hedyanti Widyaningrum, Santi Wiliam Janaldo William Janaldo Wilyan Adiasari Winda Purwaning Suhairiya Windarsari, Wiwin Riski Wishnu Wardhana, Ludi Wisma Miftahur Rozi Wisma Miftahur Rozi Wulandari, Ratna Fitri Yanik Febriyani Yatnanta Ramadhana, Yatnanta Yaumi Rohmah Yayan Inriyani Yogatama, Ahmad Nizar Yogi Dwi Lestari Yosi Mariana Yuanita, Rizki Yudha Pradana Yudiarto Perdana Putra Yudiarto Perdana Putra, Yudiarto Perdana Yuli Soesetio Yuliati Yuliati Yuliati Yuliati Yusuf Yusuf Z, Zulfan Zulkarnaen Zanna Arsyad, Miftahul Zenitha Kurnia Putri Zuli, Mohammad Dullah