p-Index From 2021 - 2026
61.594
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis IQTISHODUNA Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan International Research Based Education Journal Ilmu Pendidikan: Jurnal Kajian Teori dan Praktik Kependidikan Jurnal Pengabdian UntukMu NegeRI Classroom Action Research Journal (CARJO) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal al-Murabbi Almana : Jurnal Manajemen dan Bisnis MBIA Journal Of Management Science (JMAS) Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Karinov Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) jurnal ilmiah hospitality Journal of Research in Business, Economics, and Education International Journal of Economics Development Research (IJEDR) Jurnal Pendidikan dan Kewirausahaan Journal of K6 Education and Management Enrichment : Journal of Management JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) wacana equiliberium (jurnal pemikiran penelitian ekonomi) JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Syntax Transformation Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian Masyarakat Asia Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Pengabdian UNDIKMA International Journal Of Science, Technology & Management (IJSTM) International Journal of Environmental, Sustainability, and Social Science JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Vivabio : Jurnal Pengabdian Multidisiplin Social Sciences, Humanities and Education Journal (SHE Journal) International Journal of Business, Law, and Education International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Business, Economics, and Social Development International Journal of Economics, Management, Business, and Social Science International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Social Service and Research Interdisciplinary Social Studies International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Abdimas Ekonomi dan Bisnis GREENOMIKA Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis Mahasiswa JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Pajak dan Bisnis (Journal of Tax and Business) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Social Science Studies Indonesian Journal of Multidisciplinary Science Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Al-MIKRAJ: Jurnal studi Islam dan Humaniora JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Manajemen Stratejik dan Simulasi Bisnis Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Rahmatan Lil’alamin Journal of Community Services (RLA) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) International Journal Administration, Business & Organization PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Journal of Finance and Business Digital (JFBD) Asian Journal of Management Analytics NEAR: Jurnal Pengabdian kepada Masyarakat International Journal of Advanced Multidisciplinary Governors Literacy : International Scientific Journals of Social, Education, Humanities Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ilmiah Ilmu Terapan Universitas Jambi International Journal of Economics (IJEC) Journal of Business Studies and Management Review International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Journal of Scientific Research, Education, and Technology International Journal of Economics and Management Research Asian Journal Science and Engineering Economics and Business Journal International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Eduvest - Journal of Universal Studies International Education Trend Issues The Es Economics and Entrepreneurship Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Journal of Social Science Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi West Science Journal Economic and Entrepreneurship Business and Investment Review Journal of Management and Social Sciences Research Horizon International Journal of Management Research and Economics Journal of Business Management and Economic Development International Journal of Economics, Management and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manajemen dan Pemasaran Digital MILRev: Metro Islamic Law Review Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Journal of Islamic Digital Economics and Management International Journal of Management Science Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Journal of Management and Informatics IIJSE RISK : Jurnal Riset Bisnis dan Ekonomi Majority Science Journal ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat International Journal of Economic Research and Financial Accounting Journal Economic Excellence Ibnu Sina Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Investasi Islam Mandalika Journal of Business and Management Studies Jurnal Penelitian Pendidikan Indonesia Jurnal Penelitian Progresif (JPP) Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif CEMARA: Jurnal Pengabdian Masyarakat Multidisiplin Nusantara Economics and Entrepreneurships Journals International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Strategi Bisnis Teknologi Journal of Indonesia Marketing Association International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Analisa: Jurnal Manajemen dan Akuntansi Asian Journal of Management, Entrepreneurship and Social Science Global Leadership Organizational Research in Management International Journal Business, Management and Innovation Review IJHABS Greenation International Journal of Economics and Accounting Jurnal Ekonomi, Manajemen, Akuntansi Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship META - JOURNAL Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Oikonomia : Journal of Management Economics and Accounting Jurnal Manajemen, Bisnis dan Kewirausahaan CURVE: Journal of Economic, Business and Accounting Journal of Behavioral Economics, Finance, and Management Insights Jurnal Riset dan Inovasi Manajemen Harmoni Economics: International Journal of Economics and Accounting
Claim Missing Document
Check
Articles

SME Resilience under Global Economic Disruption: A Conceptual Analysis Based on Resource-Based View and Dynamic Capabilities Sofia Mahardianingtyas; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.429

Abstract

This study analyzes how small and medium-sized enterprises (SMEs) respond to global economic disruptions, particularly those driven by geopolitical instability and energy price volatility. The research adopts a conceptual and desk-based approach by synthesizing recent literature on SME resilience and organizational capabilities. The findings indicate that SMEs are highly vulnerable to external shocks due to limited resources, yet they possess adaptive potential through internal capabilities. In particular, dynamic capabilities enable SMEs to sense environmental changes, seize emerging opportunities, and transform business operations. These capabilities are often manifested through business model innovation, digital technology adoption, and supply chain adjustments. Furthermore, external support such as government policies and technological infrastructure strengthens SMEs’ resilience and recovery capacity. This study proposes a conceptual framework linking global economic shocks to SME resilience through internal capabilities and strategic adaptation. The findings provide practical implications for SMEs and policymakers in developing countries to enhance business sustainability and economic stability under uncertain global conditions.
The Role of E-Commerce Platforms as an Export Bridge for Culinary MSMEs: Rollin.MLG Case Study in Malang City Agoes Windarto; Sudarmiatin; Heri Pratikno
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.430

Abstract

The internationalization of Micro, Small, and Medium Enterprises (MSMEs) through e-commerce platforms is an increasingly relevant phenomenon in the digital economy era. This study aims to analyze the role of e-commerce platforms, especially Tokopedia, Shopee, and TikTok Shop, as potential export bridges for culinary MSMEs in Indonesia, by taking a case study on rollin.mlg, a culinary MSME based in Malang City, East Java. Using a qualitative approach with an exploratory case study design, data were collected through in-depth interviews, digital platform observations, and documentation. The results of the study show that although Rollin.mlg has not exported directly, the three platforms have features that have the potential to support international market penetration. However, there are significant obstacles, including a limited product shelf life, a lack of export certification, limited production capacity, and a lack of digital export literacy. This research contributes to the development of a digital export readiness framework for Indonesian culinary MSMEs.
The Effectiveness of Customs Policy on the Internationalization Process of Furniture MSMEs in Pasuruan: A Case Study Based on Regulatory Compliance Wisma Miftahur Rozi; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.431

Abstract

This study aims to analyze the effectiveness of customs policy on the internationalization process of furniture MSMEs in Pasuruan by emphasizing the regulatory compliance aspect. This study uses a qualitative approach with a case study method on one of the furniture MSMEs that has carried out export activities. Data collection was carried out through in-depth interviews, observations, and documentation related to export procedures and compliance with customs requirements. The results of the study show that customs policy has a significant role in determining the smooth export process, especially in the aspects of administration, classification of goods, and fulfillment of export documents. The level of understanding of MSME actors with applicable regulations is a key factor in increasing compliance and minimizing export barriers. However, procedural complexity, limited regulatory literacy, and dynamic policy changes are still the main obstacles in the internationalization process. On the other hand, government support through socialization, digitization of customs services, and export facilitation has proven to be able to increase the readiness of MSMEs to penetrate the global market. This study concludes that the effectiveness of customs policies is not only determined by the regulations themselves, but also by the level of adaptation and compliance of MSMEs to the applicable regulations. The implications of this study emphasize the importance of increasing legal literacy and strengthening the assistance system for MSMEs to increase export competitiveness in a sustainable manner.
Digital-Based Internationalization Strategy In Penetrating The Global Market: A Case Study On Footwear MSMes in Mojokerto Arif Isnaini; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.432

Abstract

This research aims to analyze the digital-based internationalization strategy implemented by "Kenzi" Mojokerto footwear MSMEs, as part of creative industry players in the Mojokerto footwear center, which is known to have hundreds of craftsmen with national and international standard product quality. This research uses a qualitative approach with a case study design on "Kenzi" MSMEs that have penetrated foreign markets through digital channels. Data collection techniques were carried out through in-depth interviews, observations, and documentation, with data analysis using interactive models. The results of the study show that the "Kenzi" MSME internationalization strategy is carried out through the optimization of the global marketplace, social media, and strengthening digital branding to increase product visibility in the international market. Competitive advantage lies in product design that is adaptive to global trends, local craftsmanship-based quality, and production flexibility. However, the challenges faced include limited production capacity, suboptimal digital literacy, and the complexity of international export and logistics regulations. This research contributes to the development of a contextual digital-based internationalization strategy model for footwear MSMEs, especially in the Mojokerto area, as the center of the footwear industry, and becomes the basis for policy recommendations in encouraging MSMEs to go global.
Digital-Based Internationalization Strategy In Penetrating The Global Market: A Case Study On MSMEs Who Are Motorcycle Seat Craftsmen In Mojokerto Moh. Faizin; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.433

Abstract

This research aims to analyze the internationalization strategy applied by MSMEs of seat materials "CV. Mitra Jaya Sadel" in Mojokerto in an effort to penetrate the global market. The research approach uses qualitative methods with case study designs to explore in depth the processes, challenges, and success factors in international expansion. Data was obtained through in-depth interviews, observations, and documentation of business owners and operational activities related to global marketing. The results of the study show that the strategy of internationalization of MSMEs "CV. Mitra Jaya Sadel" is supported by the use of digital platforms, improving the quality of products based on export standards, and strengthening business networks through international partnerships and marketplaces. In addition, competitive advantages such as competitive prices, production flexibility, and design innovation are key factors in increasing global competitiveness. However, there are several obstacles faced, such as limited access to international market information, obstacles to export regulations, and limited human resources in mastering foreign technology and languages. This research provides implications that strengthening digital literacy, government policy support, and human resource capacity development are important elements in encouraging the successful internationalization of MSMEs in the upholstery industry at the global level.
The Role of Customs Regulations and Policies in Encouraging MSME Exports: A Case Study on MSMEs in the Creative Industry Sector Rivaldo Kurniawan; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 5 (2026): June
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i5.453

Abstract

This study aims to analyze the role of customs regulations and policies in encouraging the export activities of Micro, Small, and Medium Enterprises (MSMEs), especially in the creative industry sector. This study uses a qualitative approach with a case study method on one of the creative industry MSMEs that has expanded to the international market. Data collection techniques are carried out through in-depth interviews, observations, and documentation, while data analysis uses an interactive model that includes data reduction, data presentation, and conclusions drawn. The results of the study show that government regulations and customs policies have a strategic role in increasing MSMEs' access to global markets, especially through simplifying export procedures, providing customs facilities, and digitizing export services. However, there are still a number of obstacles faced by MSMEs, such as low understanding of regulations, administrative complexity, and limited human resources in managing export documents. Therefore, synergy is needed between the government, business actors, and other stakeholders to increase regulatory literacy, strengthen export assistance, and optimize the implementation of policies that are more inclusive and adaptive to the needs of MSMEs. This research provides practical implications for the development of MSME internationalization strategies as well as theoretical contributions in the study of MSME-based public policy and international trade.
Optimalisasi Branding Digital UMKM Blessing Griya Souvenir melalui Integrasi Kanal Digital Fajar Budiyanto; Gersom Arie Sepvianto; Atras Fahran; Sudarmiatin Sudarmiatin; Yuli Soesetio
Jurnal Abdimas Ekonomi dan Bisnis Vol. 6 No. 1 (2026): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v6i1.12759

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk mendampingi UMKM Blessing Griya Souvenir dalam menata dan memaksimalkan penggunaan kanal digital sebagai media penyampaian informasi, komunikasi dengan pelanggan, serta penguatan citra merek. Masalah yang ditemukan pada mitra ialah belum adanya satu akses terpadu yang menghubungkan WhatsApp, Instagram, TikTok, katalog produk, dan informasi usaha sehingga calon pelanggan harus mencari informasi melalui beberapa kanal terpisah. Pelaksanaan kegiatan dilakukan melalui satu kali survei sekaligus perizinan awal, kemudian dilanjutkan dengan enam kali pendampingan. Rangkaian pendampingan mencakup pengamatan kondisi usaha, pemetaan masalah digital, diskusi kebutuhan mitra, perumusan rencana solusi, penilaian alternatif, hingga pembuatan Linktree. Hasil kegiatan memperlihatkan bahwa Linktree dapat digunakan sebagai alternatif sederhana untuk menyatukan berbagai kanal digital Blessing Griya Souvenir dalam satu tautan utama. Solusi ini dinilai relevan karena praktis, tidak membutuhkan biaya besar, mudah dipelajari, dan sesuai dengan kapasitas operasional UMKM. Meskipun demikian, kegiatan ini masih memiliki keterbatasan karena belum sampai pada penyusunan website company profile yang lebih lengkap. Ke depan, pengembangan dapat diarahkan pada penyusunan katalog digital, penyeragaman identitas merek, dan pembuatan website resmi usaha.
Internationalization of Indonesian Eco-Print Batik: Drivers, Barriers, and Global Market Opportunities Prayogo Kusumaryoko; Sudarmiatin Sudarmiatin; Heri Pratikto
Research Horizon Vol. 6 No. 2 (2026): Research Horizon - April 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.2.2026.1086

Abstract

This study aims to systematically map and analyze the drivers, barriers, and global market opportunities in the internationalization process of Indonesian eco-print batik. This research employs a systematic literature review based on the PRISMA protocol, searching global databases from the last decade. From an initial pool of 650 articles, we ultimately selected 12 final articles for synthesis in analyzing the sustainability behavior of this creative industry. Analysis indicates that the primary drivers of internationalization are increasing global consumer awareness of green products, unique and authentic cultural motifs, and the emerging adoption of clean production technologies such as natural dyes and automated steam engines. However, the process faces significant hurdles, including low market awareness of local brands, strict compliance with international green industry standards, logistical inefficiencies, and limited digital marketing competencies among MSMEs. On the other hand, global market opportunities are expanding, particularly in Europe (such as Austria, Finland, and Norway) and the Middle East, through the use of global e-commerce platforms and effective digital branding strategies. This study concludes that the internationalization of Indonesian eco-print batik necessitates synergy between local wisdom-based product innovation and the adaptation of digital marketing strategies.
Bibliometric Analysis with VOSviewer on Digital Transfor-mation Implications toward Social Enterprise in the Digital Era Cici Anggraini; William Janaldo; Sudarmiatin; Trisetia Wijayanti
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.810

Abstract

This paper explores how research on digital transformation and its connection to social enterprises has developed worldwide from 2020 to 2025. The study draws its data from the Scopus database and applies VOSviewer to map patterns of collaboration among authors, recurring keywords, and citation relationships. From 72 selected studies, a clear upward trend can be seen, with growing scholarly attention after 2022. The findings point to five key areas often discussed in this field: innovation and technology adoption, social entrepreneurship and value creation, sustainability and inclusion, changes in business models, and knowledge management. Over the years, the focus of discussion appears to have moved from basic digital readiness toward newer issues such as the role of artificial intelligence in social impact and the use of data to guide decisions. These shifts indicate that digital tools are increasingly central to how social enterprises operate and deliver value. By presenting an overview of existing work and identifying leading contributors, this research highlights where future collaboration and exploration might take place. The study also offers practical insights that could support policymakers and practitioners who aim to use technology to promote sustainable and inclusive growth.
Analysis of STP Marketing Strategy Implementation (Segmenting, Targeting, Positioning) and PLC (Product Life Cycle) at UMKM Souvenir Center : Case study on MSME Taman Sari Madiun City Nasihiyah Purwaning Wulan; Citra Dwi Marlia Rhochayati; Sudarmiatin; Trisetia Wijijayanti
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.815

Abstract

This study aims to analyze the implementation of STP (Segmenting, Targeting, Positioning) marketing strategies and product life cycle (PLC) in MSMEs of the Taman Sari Souvenir Center in Madiun City. The research approach used is qualitative descriptive with data collection techniques through observation, interviews, and documentation. The results of the study show that the segmentation strategy is carried out based on the demographic and psychographic characteristics of consumers, especially tourists and local people with an interest in regional products. Targeting is focused on middle to upper consumers who prioritize product quality and authenticity, while positioning is built through the image of a trusted souvenir center with superior quality and competitive prices. In PLC analysis, superior products such as Madiun cakes and traditional processed foods are currently at the maturity stage, characterized by stable sales and increasing market competition. To maintain its market position, Taman Sari MSMEs implement product innovation, attractive packaging, and digital promotion strategies through social media. These findings affirm the importance of integration between STP and PLC strategies in maintaining the competitiveness and sustainability of MSME businesses in the digital era.
Co-Authors A. Rosyid Al Atok, A. Rosyid Al Aam Aminah Abdullah As Shoib Abdullah Syakur Novianto Abdulloh Abdulloh Abdulloh Abdulloh Abel Widi Astuti Achmad Basofitrah Ade Setia Pratama Adelia Rahma Adelia Rahma Adelia Sabrina Pramega Adelia Shabrina Prameka Adi Hermawansyah Adi Hermawansyah Adinata, Alberta Aditya Nirwana Aditya Putra Wardanu Afif Nur Rahmadi Afif Nur Rahmadi Afif Nur Rahmadi, Afif Nur Afif Nur Rokhman Afifa, Nurul Hildha Afni Tri Rahayu Afshana, Dida Maulidya Al Agoes Windarto Agung Suryo Agung Winarno Agus Agus Hermawan Agus Hermawan Agus Hermawan Agus Kurniadi Agus Kurniadi Agus Kurniadi, Agus Agus Salim Ahmad Gozi Ahmad Wahyudin Ahmad Wahyudin Ahmad Wahyudin Aida Dwipriwanti Aini, Nurul Qurrotul Ainun Fuad Aisy Fiklil Nafisah Aisyah Asri Nurrahma Ajeng Atha Ardelia Cahyanti Aji Prasojo Akbar Amin Akh. Fawaid Al Mukaromah Dewi Puspita Alamsyah, Eko Alberta Adinata Albertaadinata Albertaadinata Alfina Jannah Alfiyah Mu'arofah Alif Mudiono Alif Utama, Muhammad Luthfi Alifah, Luthfi Nur Alivi Lutfil Karimah Alviansyah, Havisfal Amalia, Nabila AMELIA SETYAWATI Amelia Setyawati Amelia Setyawati Amelia Sugangga Amelia Sugangga Amin, Muhamamd Sirojuddin Amin, Muhammad Sirojuddin Ana Dwi Setyo Lestari Ana Dwi Setyo Lestari Andika Wulan Febriani Andrianto, Ahmad Andy Chandra Pramana Aniek Murniati Anis Sya'bania Anita Handayani Anni Yudiastuti Arif Isnaini Arif Isnaini Arif Isnaini Arif Wicaksono Arif Wicaksono Arisman Ariyanto, Beny Arsih Amalia Chandra Permata Asep Dana Saputra Asepta, Uki Yonda Aslinda, Aslinda Asy’ari , Ahmad Taufiqurrahman Atras Fahran Aulia Rahmi, Vembri Auramila Divana Esfandiari Awdita Citra Birru Ayu Intan Permatasari Ayu Putriana Dewi Ayu Sukma Arsy Diana Ayuanti, Rafikhein Novia A’isy Fiklil Nafisah Bachtiar Wijaya Bagus Setiawan Bagus Setiawan Bambang Supeno BAMBANG SUPENO Bastomi, Mohamad Beny Ariyanto Bhernanda Artino Bidhin, Rosmiza Bidin , Rosmiza Bidin, Rosmiza Bilqis Nabila Istiqlaliani Bintang Permata Putri Budi Eko Soectjipto Budi Eko Soetjipto Budi UTAMI Budi Utami Buyung Adi Dharma Casimiro Soares Chairatun Nisa’il Firdausi Madjid Choirul Anam Cholifah, Emilia Nur Cici Anggraini Cici Anggraini Cindy Pramita Cindy Pramita Cipto Wardoyo Citra Dewi Kartika Paksi Citra Dwi Marlia R Citra Dwi Marlia Rhochayati Damis Veri Budianto Dayat, Mohammad Deasy Tantriana Dedi Joko Hermawan Dedy Saputra Della A., Ratna Della Ayu Zonna Lia desi kristanti, desi Desy Anggreani Devi Tri Lukitasari Dewantoro, Tomy Wahyu DEWI DIAH FAKHRIYYAH Dewi Diah Fakhriyyah Dewi Nurjannah Dewi Sinta Puspitasari Dewi, Anita Sumelvia Dian Hanif Diana Ambarwati Diana Ambarwati Diana Dwi Kusumasari Diki Egie Nugraha Dimas Wahyu Fahriski Dina Fitrohtur Rohmah Djoewita Djoewita Djoewita Djoewita Djoewita, Djoewita Dwi Andre Vebriansyah Dwi Hernanik, Nova Dwi santoso Dwi Wahyudi Dwi Wulandari Dyah Arini R Dyah Arini Rudhiningtyas Dyah Arini Rudiningtyas Dyah Arini Rudiningtyas Dyah Setyawati Dynda Prista Edi Irawan Edi Murdiyanto Edy Bambang Irawan Ega Saiful Eko Alamsyah Eko Juni Wahyudi Eko Soetjipto , Budi Elfia Nora, Elfia Elfiya Yetti Elok Vilantika Ely Siswanto Emilia Nur Cholifah Eni Noviani Enjelika Enjelika Enjelika Enjelika, Enjelika Erna Retno Rahadjeng Erry Tri Djatmika Erwin Syahputra, Erwin Esti Nurwulan Esy Nur Aisyah Evi Suwarni, Evi Fadhilah Nur Oktaviani Fajar Budiyanto Fajar Budiyanto, Fajar Fajar Dio Wahyu Farika Nikmah Farika Nursasi Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Fatmasari Endayani Fauji, Diah Ayu Septi Fauzi Rahmanuddin Fazli Sofyand Fazli Sofyandori Febriyani, Yanik Fina Ratna Sari Firda Meisaroh Firdaus Romadhoni, Satrio Ahmadtul Firmansyah, Risky Fitriadi, Agus Fitriana Fitriastuti, Dyah Ayu Fuji Santoso Fulgentius Danardana Murwani Gani Ramdani Gersom Arie Sepvianto Gilang Permatasari, Trivena Go Gunawan Santoso Gunawan Santoso Gunawan, Egit Fahri Hadi Sumarsono Hadi, Dita Eka Putri Halid Hasan Hamdani Hamdani Handri Dian Wahyudi Haniatur Rofiqoh Umar Hanif Rani Iswari Hanif Rani Iswari Hapsari, Cecilia Indah Hapsari, Emilly Nur Haqi, Syafrozi Hardiana, Candra Dwi Hariyanti, Sri Hariyono Hariyono Harwida, Gleydis Hasani, Syaiful Hendra, Joni Heri Pratikno Heri Pratikno Heri Pratikto Herlina Kusuma Wardhani Hermawan Hermawan, Romy Hernanik, Nova Dwi Hery Suprayitno Hidayati, Irma Hilwa Rohmahdiniyah Nur Azizah Hotmarulitua Manalu Huddy Iswanto Huddy Iswanto I Nyoman Sudana Degeng I Wayan Jaman Adi Putra Iing Sri Hardiningrum Iklila Amiroh Ilham Pamungkas, Farel Ilham, Moh. Ilham, Rachmad Imam Habibi Imam Mukhlis Imam Muklis Immanuel U Osijo Immanuel Ustradi Osijo Indah Datin Nadliroh Indah Yuni Astuti, Indah Indira Oktavianti Indriani Detty Permatasari Insani, Yogie Dana Iradah Rahman Iradah Rahman Irfan Taufik Irfan Taufik, Irfan Irma Hidayati Irma Hidayati Irma Suryandari Ismawati, Lilik Ismayantika Dyah Puspasari Ismayantika Dyah Puspasari Ita Athia Ita Prihatining Wilujeng Ita Prihatiningsih Ita Wilujeng Iva Chandraningtyas Iva Khoiril Mala Iva Khoirul Mala Ivan armawan Ivan Widjaja Jamaluddin Jamaluddin Jannatul Firdaus Jazuli Jazuli Jazuli Jazuli Jazuli, Moh. Nasir Jimmy wijaya Joni Hendra Junaidi Junaidi Karina Kemala Kespandiar, Tengku Kevin Novantiko Khalikussabir, Khalikussabir Khoirul Ilmiati Khusnia, Rif’atul Krismi Budi Sienatra Kristianingsih, yuyun Kukuh Handojo Kukuh Judy Handojo Kuncahyono Kuncahyono Kusumaryoko, Prayogo Landreas Utama Lie Landreas Utama, Lie Lestari, Yogi Dwi Lilik Ismawati Lilik Ismawati Ludi Wishnu Ludi Wishnu Perdana Ludi Wishnu Wardana Ludi Wishnu Wardhana Ludi Wishnu Wardhana Ludi Wisnu Wardana Ludi Wisnu Wardana Lukmanasari, Herla M Dayat M. Adi Trisna Wahyudi M. Cholid Mawardi M. Dayat M. Fahrizal Hasibuan Madziatul Churiyah Maghfiroh, Rahma Ulfa Mahfudiyanto Mahfudiyanto Mahmud Mahmud Malvin Dharma Malvin Dharma Pradipta Manalu, Hotmarilitua Maretasari, Rina Markhamah, Siti Martin Maslichah Maslichah Masula, Fariham Maula, Farij Ibadil Maulidya Alfi Anita Zain Meda Yusika Mega Aulianda Mega Aulianda Mega Noerman Ningtyas Melany Meldona Miftahul Hadi Miftahul Munir, Miftahul Miftahul Zanna Arsyad Mirza Esvanti Mirza Esvianti Moch. Wahyu Widodo Mochamad Sirodjudin Moh. Faizin Moh. Faizin Moh. Faizin Moh. Faizin Moh. Ilham Moh. Rizky Abdillah Mohammad Amin Mohammad Hamim Sultoni Mohammad Kartika Mohammad Yaskun Mokhammad Nurruddin Zanky Mokhammad Nuruddin Zanky Muchamad Rizky Fauzi Muchammad Firman Mauludin Mufid Andrianata Muhammad Luthfi Alif Utama Muhammad Nashirul Haq Muhammad Nashirul Haq Muhammad Rosyihuddin Muhammad Rosyihuddin Muhammad Saifur Rijal Muhammad Tody Arsyianto Muhammad Zainuddin Muhammad Zainuddin Muhammad Zainuddin Mujiyanti, Sri Ayudha Munandar Munandar Muttaqien, Zaenul Nadhifah Citra Tsani Soraya Nadliroh, Indah Datin Nafisah, A’isy Fiklil Naja Jessyka Maulani Putri Narotama Aulia Fazri Nashiroh, Abdillah Agustya Siwi Nashrullah, Ahmad Happy Nasihiyah Purwaning Wulan Nasihiyah Purwaning Wulan Naswan Harsono Naswan Suharsono Natasya Ika Suryaningsih Nazwan Suharsono Nida Adenia Rahma Nida Adenia Rahma Niluh Komang Kusuma Yasari Nizar Fahmy Maulana Nizar Zain, Fahru Rozi Novilia, Evita Novita Rifaul Kirom, Novita Rifaul Nur Afika Fitriani Nur Diana Nur Diana Nur Hidayatul Istiqomah Nur Oktaviani, Fadhilah Nurhayani Nurhayani Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nurmalita Sari Nursasi, Farika Nurul Farida Nurul Hidayati Nurul Hildha Afifa Nurul Khaerani, Siti NURYANTI, RIZKY Nyuherno Aris Wibowo Nyuherno Aris Wibowo Oktaviani, Fadhilah Nur Oktavianti, Indira Oktora, Yekie Senja Oktora, Yekie Senja Pambudy, Akhlis Priya Pendik Dwi Prasetyo Pitoyo, Achmad Zani Prabu Nurdin Prayogonegoro Pradana, Ludi Wishnu Prakoso Prastiono, Suryo Prayogo Kusumaryoko Prayogonegoro, Prabu Nurdin Prihatin Sulistyowati Prihatin Sulistyowati, Prihatin Puja Sagita Puja Sagita Puji Handayati Purwianti, Ari Purwiyanto Putimelinda, Widya Putra Wardanu, Aditya Putra, Pandu Yudi Putri, Naja Jessyka Maulani Qurrotul Aini, Nurul Rachmawati, Dita Raden Mohamad Herdian Bhakti Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Rahajeng Cahyaning Putri Cipto Rahayu Rahayu Rahayu RAHAYU Rahayu, Wening Padmi Rahma Ulfa Maghfiroh Rahma, Deshinta Raisa Rahman, Fadali Rahmat Agus Santoso Rahmawati Raisa Fitri Rakei Yunardhani Ramadhani, Bima Rana Saifullah Hassan Ratna Della Ashari Ratna Tri Hardaningtyas, Ratna Tri Rayie Tariaranie Wiguna Rayie Tariaranie Wiguna Rayyan Sugangga Rayyan Sugangga Readi, Robbi Regita Niken Ashari Rehana Dwiba Rehana Dwiba Febriani Saputri Restu Millaningtyas Rianzah Munawaroh Richa Afriana Munthe Rieska Maharani Rifaul Kirom, Novita Rif’atul Khusnia Rijal, Muhammad Saifur Rike Selviasari Rike Selviasari Rini Astuti Rita Anggraini Rahayu Rivaldo Kurniawan Rizaldi, Rasyid Akbar Rizkita, Marsya Aulia Rizky Firmansyah Rohmat Romadhoni, Satrio Ahmadtul Firdaus Rosa Indah Parawansah Rosmiza Bidin Rosmiza Bidin Rosmiza Bidin Rosmiza Bidin Rosyihuddin, Muhammad Rozmiza Bidin RR. Ella Evrita Hestiandari Rr. Suci Palasari Rudhiningtyas, Dyah Arini Ruly Wiliandri Ruly Wiliandri Saiful Arif Salsa Rahmawati Saputri Saptaria, Lina Saputra, Asep Dana Sarah Sakiran Salsabila Saraswati, Thusy Tiara Sari, Karina Kemala Sari, Risca Kurnia Sary, Intan Umull Magfira Satria Putra Utama Satrio Ahmadtul Firdaus Romadhoni Septiawan, Bambang Sepvianto, Gersom Arie Setia Pratama, Ade Setyowati, Eko Mety Shafa’ Annisa Puspasari Shafa’ Annisa Puspasari Shahrul Dwi Ananta Sholatiah, Dias Intan Sinarti, Tri Sinollah Sirojuddin, Nur Muhammad Siska Yulia Siska Yulia Siti Nur Khoiriyah Siti Nurbaya Siti Nurul Khaerani Siti Rahayuningsih Siti Ulfatul Faizah Sofia Mahardianingtyas Soleh Hanafi Ihsan Ihsan Sopiah Sopiah Sri Hastutik Sriyani Mentari Subhan, Ega Saiful Sugeng Utaya Suhartini, Yusnia Suharto Suharto Sukarsih Sukarsih Sukma A.D., Ayu Sulton Sholehuddin Sulton Sholehuddin, Sulton Sumarmi Sumelvia Dewi, Anita Sumiati Sumiati Sumiati Sumiati Sunandes, Aris Sunaryanto Suparno Suprayitno, Hery Suprianto Suprianto Supriono Supriono Supriono Supriono Supriono Suratno Suratno Surya Suganda Suryo P, R. Agung Sutomo Sutomo Sutomo Sutomo Teguh Lingga Mukti Thusy Tiara Saraswati Tisa Reta Vianda Titiek Ambarwati Titis Shinta Dhewi, Titis Titisari Ambarwati Tiyas Puji Rahayu Tomy Wahyu Dewantoro Tri Djatmika RWW, Ery Tri Sinarti Tri Sugiarti Ramadhan Trisetia Wijayanti Trisetia Wijijayanti Trisetia Wijijayanti Trisetia Wijijayanti Udin Cahya Ari Prastya Uki Yonda Asepta Ulfa, Dina Maria Ulfa, Dina Maria Maria Umi Nadhiroh Umi Nandiroh Umu Rosyidah Umu Rosyidah Ustadus Sholihin Ustradi Osijo, Immanuel Vembri Aulia Rahmi Vembri Aulia Rahmi Wahjoedi Wahjoedi Wahjoedi Wahyu Dede Gustiawan Wahyuningtiyas, Nanik Wardana, Ludi Whisnu Wardana, Ludi Whisnu Wardana Wardha Nilawati Wasis Jatmiko Aji Wasis Jatmiko Aji Wati, Indah Kumoro Wati, Sri Sulistiya Wening Patmi Rahayu Wening Patmi Rahayu Wening Rahayu Wenny Eka Prasetiawan Wibowo, Nyuherno Aris Widya Novia Hedyanti Widyaningrum, Santi Wiliam Janaldo William Janaldo Wilyan Adiasari Winda Purwaning Suhairiya Windarsari, Wiwin Riski Wishnu Wardhana, Ludi Wisma Miftahur Rozi Wisma Miftahur Rozi Wulandari, Ratna Fitri Yanik Febriyani Yatnanta Ramadhana, Yatnanta Yaumi Rohmah Yayan Inriyani Yogatama, Ahmad Nizar Yogi Dwi Lestari Yosi Mariana Yuanita, Rizki Yudha Pradana Yudiarto Perdana Putra Yudiarto Perdana Putra, Yudiarto Perdana Yuli Soesetio Yuliati Yuliati Yuliati Yuliati Yusuf Yusuf Z, Zulfan Zulkarnaen Zanna Arsyad, Miftahul Zenitha Kurnia Putri Zuli, Mohammad Dullah