Articles
SMEs Internationalization Process through Brand Awareness and Perceived Quality
Mohammad Hamim Sultoni;
Sudarmiatin Sudarmiatin;
Rosmiza Bidin
Junal Ilmu Manajemen Vol 5 No 2 (2022): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)
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DOI: 10.35335/jmas.v5i2.127
The development of technological knowledge of SMEs is increasing, and the dynamics in the global economy had a significant effect on SMEs. SMEs need to expand their market share to expand in international markets. This research examined the effects of brand awareness and perceived quality on the internationalization process of SMEs that were carried out on 367 SMEs in Madura. The research results indicated that the brand awareness variable had no significant effect on the internationalization process of SMEs. The significance value was more significant than 0.05, namely 0.079 > 0.05, and had a smaller tcount than ttable, namely 1.760 < 1.966. Meanwhile, the perceived quality variable had a significant effect on the internationalization process of SMEs because the significance value obtained was smaller than 0.05, namely 0.000 < 0.05, and had a greater tcount than ttable, namely 8.671 > 1.966. The variables of brand awareness and perceived quality simultaneously had a significant effect on the internationalization process of SMEs. The analysis results showed that the magnitude of the effects of brand awareness and perceived quality on the internationalization process of SMEs was only 24.9%. The remaining 75.1% might be affected by variables not mentioned in this research.
Empowerment Of Communities Through Preservation Of Traditional Tourism Villages To Increase Local Economy In Trenggalek District, East Java Province
Muchammad Firman Mauludin;
Sudarmiatin Sudarmiatin
Jurnal Mantik Vol. 5 No. 1 (2021): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)
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DOI: 10.35335/mantik.Vol5.2021.1312.pp247-255
Abundant natural wealth and cultural peculiarities are one of the assets in the development of the community's economy. Likewise in Trenggalek Regency. Not only beautiful natural conditions, Trenggalek Regency has traditional arts and cultural offerings that are rich in meaning and exoticism. The potential of Trenggalek Regency can basically contribute to improving the local economy so as to reduce poverty levels. Therefore the aim of this research is to implement community empowerment in the preservation of traditional tourism villages in order to improve the local economy in Trenggalek Regency. This research uses an action research approach with a community empowerment strategy based on the ABCD (Aset Based Community Development) methodology or Asset-Based Community Assistance. The collected research data is then processed and analyzed descriptively. The results showed that community empowerment activities in the preservation of traditional tourism villages began with an FGD to map and identify assets and customs in the location of traditional tourism villages, which was then carried out in accordance with community expectations. WatulimoSubdistrict has customs/ culture according to their respective local wisdom. The impacts that arise from the implementation of community empowerment and the plan for the preservation of traditional tourism villages are varied. The implementation of empowerment is able to have a positive impact on the preservation and development of traditional tourism villages, such as the formation of customary institutions and the construction of cultural houses.
Regional Original Potential and Income in terms of Tourism towards Micro, Small and Medium Enterprises (MSMEs) to International Products (Hotel Tax, Restaurant Tax)
Muchammad Firman Mauludin;
Sudarmiatin;
Rosmiza Bidin
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)
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DOI: 10.35335/jurnalmantik.v6i1.2213
For this study, the writing of this research uses writing and managing the data by analyzing descriptive historical data and qualitative analysis with a combination of several recommendations from several inputs and analyzes obtained with the latest state of development. Descriptive analysis related to taxpayer collection data, and the contribution value of regional original income.
Strategies for Increasing Internationalization In Furniture Smes In Lamongan Regency
Mohammad Yaskun;
Sudarmiatin;
Rosmiza Bidin
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)
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DOI: 10.35335/jurnalmantik.v6i1.2214
This study discusses the opportunities, challenges, strengths and weaknesses of furniture SMEs in Lamongan Regency. The results of the Assessment will be used as a basis for developing an internationalization improvement strategy. The analysis used in this research is SWOT analysis and external internal matrix. The results showed that furniture SMEs in Lamongan Regency had strengths and good opportunities in improving their international performance. Based on the existing environment, these SMEs are in a determined position (carefully). Therefore, a suitable business strategy to be developed is a product development strategy by focusing on developing product diversification, differentiating, branding of products, maximizing cooperation in shipping goods, and increasing the number of alternative suppliers, in order to improve international quality.
Innovation and creativity in entrepreneurship: a bibliometric analysis
Anis Sya'bania;
Andika Wulan Febriani;
Bambang Supeno;
Sudarmiatin Sudarmiatin
JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Vol 7, No 2 (2022): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Publisher : Universitas Islam Lamongan
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DOI: 10.30736/jpensi.v7i2.1099
This literature study focuses on the impact of innovation and creativity on entrepreneurship. The method used is bibliometric literature study analysis which is analyzed by VOSviewer software. The VOSviewer analysis technique was used to analyze the articles that had been compiled through the Scholar database which were taken as a reference for researchers. The findings of this article were referenced from 2017 to 2021 with a total of 26 articles from 50 articles found for analysis. Next, the researcher clarified and visualized using VOSviewer software to analyze co-authorship, co-occurrence, and citation. This study provides a reliable reference for further research on the topic, allowing for more in-depth research on topics such as innovation and creativity in business. Innovation and creativity are essential to the success of any business. Innovators and creative thinkers can generate new ideas and identify new business opportunities. Every man or woman can be creative and innovative for all ages. The ability to create new and different things by carrying out innovative and creative processes is a key factor in achieving different values.
E COMMERCE DALAM PENGEMBANGAN BISNIS: A BIBLIOMATRIK STUDY
Maulidya Alfi Anita Zain;
Miftahul Zanna Arsyad;
Sudarmiatin Sudarmiatin;
Bambang Supeno
Jurnal Ilmiah Hospitality Vol 11 No 1: Juni, 2022 (Sepcial Issue)
Publisher : Sekolah Tinggi Pariwisata Mataram
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DOI: 10.47492/jih.v11i1.1618
Perdagangan elektronik (e-commerce) merupakan cara untuk membeli dan menjual berupa orang dapat membeli barang dan jasa secara online. E-commerce merupakan bagian dari bidang bisnis yang lebih besar, yang mencakup segala hal mulai dari perdagangan hingga berkolaborasi dengan mitra bisnis, menyediakan layanan pelanggan, menjalankan alur kerja, dan banyak lagi. Studi akhir ini bertujuan untuk menggambarkan gambaran umum e-commerce dalam pengembangan bisnis dengan menggunakan bibliometrics dan untuk mempelajari menggunakan software VOSviewer sebagai alat analisis. Jumlah dari metadata dokumen yang berhasil dikumpulkan adalah 50 partikel. Hasil dari studi akhir adalah bahwa ada banyak penulis yang terkait dengan melakukan penelitian. Secara keseluruhan, penelitian e-commerce dalam perkembangan e-commerce baru memberikan titik referensi yang tepat untuk penelitian bibliometrik lebih lanjut.
Membangun Rantai Pasok Anti Rapuh: Perspektif Pelaku UMKM
Diah Ayu Septi Fauji;
Sudarmiatin Sudarmiatin;
Agus Hermawan
Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Vol 5, No 3 (2022)
Publisher : Jur. Akuntansi, Politeknik Negeri Malang
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DOI: 10.33795/jraam.v5i3.010
Building a strong and resilient supply chain is no longer enough to thrive in today's highly volatile business world. Therefore, this study aims to find ways to build an anti-fragile supply chain based on the perspective of SMEs in Kediri Regency. Using a qualitative case study method, this research investigates phenomena intensively and is practice-oriented in order to contribute experience to finding solutions in building an anti-fragile supply chain. The findings of the theme show that mastering the field, language, art of communication, establishing closeness with customers through interaction, reducing dependence on suppliers and willingness to grow in uncertainty and/or disruption are the keys for MSMEs to be able to build and manage an anti-fragile supply chain.
The Influence of Financial Technology on the Financial Performance of MSMEs in Malang
Erna Retno Rahadjeng;
Sudarmiatin Sudarmiatin;
Agus Hermawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)
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DOI: 10.29040/ijebar.v5i4.3827
This study aims to determine the effect of using financial technology (Peer To Peer Landing, Risk and Investment Management, Market Aggregator and Payment Gateway) on the financial performance of SMEs in the city of Malang. This research is a quantitative research with the research population is the perpetrators of SMEs in the city of Malang. The analytical model used in this research is descriptive analysis, classical assumption test and multiple regression. The results showed that Peer To Peer Landing, Risk and Investment Management, Market Aggregator and Payment Gateway had an effect on the financial performance of MSMEs in Malang City. The results of the research are expected to be able to contribute to MSME actors who use fintech in carrying out their operational activities Keywords: financial technology, Peer To Peer Landing, Risk and Investment Management, Market Aggregator and Payment Gateway, financial performance.
Production and Marketing Management of MSME Rattan and Palm Stick Handicrafts Andini
Arisman;
Sudarmiatin
Journal of Research in Business, Economics, and Education Vol. 3 No. 6 (2021): December Edition
Publisher : Kusuma Negara Business School
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This activity aims to examine the condition of the Rattan and Palm Stick Handicraft "Andini". especially those related to production and marketing systems, business potentials and opportunities, as well as challenges and the government's role in efforts to increase these MSMEs. The visit was made to the Small and Medium Enterprises of Rattan and Palm Oil Crafts "Andini" in Sungai Salak Hamlet, Marga Mulya Village, Rambah Samo District, Rokan Hulu Regency, Riau Province with an implementation time of 16 September 2021. The methods used for data collection were observation, documentation and interviews. The results of this visit provide an illustration that snacks in SMEs are still traditional, but there are potentials and potential opportunities in this business. Rattan and Palm Sticks Handicraft "Andini" is economically quite profitable. However, there are still challenges and financial constraints related to working capital felt by MSMEs and the need for local government participation in efforts to increase these MSMEs.
The Role of Entrepreneurship Orientation and Market Orientation on Product Innovation and Business Performance at SMEs Restaurants in Lamongan
Mohammad Yaskun;
Sudarmiatin
Enrichment : Journal of Management Vol. 11 No. 2 (2021): May: Management Science
Publisher : Institute of Computer Science (IOCS)
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This study analyzes business performance in the context of product innovation which is influenced by entrepreneurial orientation and market orientation. Based on the results of the path analysis, it shows that product innovation is an intervening variable on the variable of competitive advantage. The results also show that entrepreneurial orientation does not have a significant effect on product innovation while market orientation has a significant effect. Entrepreneurial orientation and product innovation have a significant effect on business performance, while market orientation has no significant effect.