Articles
Effects of Influencers on Social Media on Interest in Buying East Java Culinary
Rahayu, Rahayu;
Sudarmiatin, Sudarmiatin
International Journal of Science, Technology & Management Vol. 3 No. 3 (2022): May 2022
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v3i3.519
Abstract This research study is to determine the effect of influencers on social media on interest in buying East Java cuisine. This is important so that consumers' perceptions of the reliability of influencer advertising on social media are known and their effect on audience interest in buying. An influencer's specific strategies and skills that must be adapted to attract consumer purchase intention to be effective across social media are important. This study was designed to examine and analyze the effectiveness of influencer promotions broadcast on social media in attracting consumer purchase intentions. The sample used was 225 respondents who were actively using social media in East Java, consisting of 130 female participants, 95 male participants, and most of them aged 18 to 24 years. Respondents' ratings illustrate that influencers who build their honesty and trustworthiness can change consumer behavior and purchase intentions. Attractiveness and relationship with the product there is a match. Optimism and agreement with the differences in the effectiveness of an influencer's advertising on consumer purchase intentions are also the focus of consumer assessments. The influencer's expertise which is reflected in knowledge and ability also has an impact on purchase intention. The perception of female respondents towards culinary promotions in East Java by influencers is more than that of men, this is due to the frequency of using the internet. Optimism and agreement with the differences in the effectiveness of an influencer's advertising on consumer purchase intentions are also the focus of consumer assessments. The influencer's expertise which is reflected in knowledge and ability also has an impact on purchase intention. The perception of female respondents towards culinary promotions in East Java by influencers is more than that of men, this is due to the frequency of using the internet. Optimism and agreement with the differences in the effectiveness of an influencer's advertising on consumer purchase intentions are also the focus of consumer assessments. The influencer's expertise which is reflected in knowledge and ability also has an impact on purchase intention. The perception of female respondents towards culinary promotions in East Java by influencers is more than that of men, this is due to the frequency of using the internet.
Online Consumer Preference For Local Culinary: Systematic Literature Review Variable
Aulia Rahmi, Vembri;
Sudarmiatin, Sudarmiatin
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v3i4.533
The study aims to explore the trends of several studies of consumer preferences for local culinary products that have been around for a decade. The consumer behavior theory approach is more widely used in the analysis of consumer preferences for local culinary research. The research method in this study uses a literature review approach, precisely systematic review with the collection of reputable journal-based data obtained from searches on google scholar databases as well as qualitative methodologies for evaluating and synthesizing findings from several studies in the past. The results showed that some studies on consumer preferences for local cuisine were influenced by some predictors of consumer attitudes towards local cuisine. Literature review on local culinary-based research relates to culinary tourism destinations, including the field of hospitality. Consumer segmentation is influenced by how purchasing behavior is for local culinary.
Analysis Of Employee Engagement In Kendang Jimbe Industry, Blitar City
Zuli, Mohammad Dullah;
Sudarmiatin, Sudarmiatin;
Bidin , Rosmiza
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v3i4.538
The human resources which have reliable and productive have an important role for organizations or companies, especially in the era of 4.0 and digitalization in the business world, especially in employee engagement, where employees are the spearhead of the company. This study aims to see how Employee Engagement in the Kendang Jimbe Blitar Industry. This study use a qualitative descriptive research method. The results of the research from the human resource side show that CV Cherry Blossom Indonesia is very qualified because of the many employees who work all are experts (professionals), but this is a weak point for similar SMEs, especially the Kendang Jimbe Industry because after all these experts will very prone to come out if there is something that might not make them comfortable being there. 2. In terms of Employee Engagement a) Vigor : the policy which have done by the management (Mrs. Anik Sriati) to rest their employees during the day is an aspiration from the employee's proposal, of course this has been recieved so that during effective hours they can carry out activities optimally. 2) Dedication is a strong relationship between workers and what they do. CV Cherry Blossom Indonesia with 40 employees has a strong dedication to their work, this happens because indeed Kendang Jimbe Craft is a series of activities that can be carried out by experts, so that the Kendang Jimbe Industry employees there are very dedicated. 3) Absoption: work activities in the Kendang Jimbe Industry often exceed the time limit determined by the management. Sometimes workers can stay up at night while doing their work, this is certainly a note for management because after all, all work must be assessed properly.
Marketing Strategy Of Smes For Durability On Covid Pandemic-19 Session
Supriono, Supriono;
Sudarmiatin, Sudarmiatin;
Hermawan, Agus
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v3i6.677
The economy is one of the most important pillars in state activities, the wheels of the economy are run by various sectors and the MSME sector is a sector that has a major contribution to building the economy in Indonesia. As a result of the Covid-19 pandemic that entered Indonesia in early 2020 and spread rapidly to various regions and caused major disruptions to ongoing economic activities. One of the biggest impacts was felt by most MSMEs so they were forced to go out of business due to not being able to survive the difficult conditions during the Covid-19 pandemic. For this reason, researchers want to know the marketing strategy implemented by culinary tourism that has succeeded in maintaining the durability of its business during the Covid-19 pandemic. The type of research used in this study is qualitative research. This study uses 4 samples of MSMEs for culinary tourism in Malang, namely Depot Hok Lay Cwie Mie culinary tours, Mie Bakar Celaket culinary tours, Bakso President culinary tours and Seoulscents Korean Café culinary tours. The results of this study. The results of this study indicate that 4 MSMEs for culinary tourism in Malang City have their own ways of building and adjusting the 4P Mix Marketing marketing strategy in order to maintain the durability of their business during the Covid-19 pandemic.
Analysis Bibliometric SME Internationalization Process: Uppsala Model
Ambarwati, Titiek;
Sudarmiatin, Sudarmiatin;
Sumarsono, Hadi
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v4i4.825
A bibliometric analysis centered on the internationalization process of small and medium-sized firms (SMEs) with the Uppsala Model is presented in this article. The Uppsala model, which was first published in 1977, explains the process by which companies become internationalized. This model has been the subject of extensive research and development over the years. The literature on SME internationalization is investigated in this analysis, with a specific focus on the keywords "Uppsala model," "SMEs," "internationalization," and "export." This study use of bibliometric techniques, such as network visualization and density visualization, to uncover patterns in research and author collaborations. The findings underline the usefulness of the Uppsala model in the process of comprehending the internationalization of SMEs and bring attention to aspects such as resources, international plans, and dynamic capabilities that affect this procedure. This study contributes to the current body of information on the internationalization of SMEs and lays the groundwork for further investigation in this area.
Internationalization of SMEs: SLR (Systematic Literature Review)
Dwi Hernanik, Nova;
Sudarmiatin, Sudarmiatin;
Sumarsono, Hadi
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v4i4.826
This article aims to provide a systematic review of the literature on the current state of research on highly diverse and collaborative and internationalization of small and medium enterprises (SMEs). We analyze the processes that affect the internationalization of SMEs. Additionally, highlighting the limitations of the literature, especially in terms of theoretical fragmentation; existing theories are deployed and illustrated but are rarely extended in a way that significantly informs subsequent work. With this, we highlight the need for a more rigorous and empirically informed exploration of contextual effects that considers the consequences of development in global economic ecosystems. From the results of a review of several literatures, it shows that there is an internationalization theory that tries to analyze, process, and produce results. Because in the era of globalization, small and medium companies see internationalization activities as a great opportunity to progress and develop.
A Literature Review: Challenges of Internationalization in Small and Micro Enterprises Medium (SMEs)
Nurul Khaerani, Siti;
Sudarmiatin, Sudarmiatin;
Sumarsono, Hadi
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara
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DOI: 10.46729/ijstm.v4i4.827
This article aims to find out the challenges faced by SMES in entering international markets. The methodology in writing this article is literature review. And limited to articles related to field studies. The search results found several articles with the specified keywords. Some of the challenges faced by SMEs in entering international markets in several countries such as Fiji, Nigeria, India, Nepal, Bangladesh, Finland and Sweden in entering international markets include access, both access to limited knowledge of international markets, access to finance, geographical conditions, and several other challenges. It is hoped that this article will provide benefits for finding solutions in facing the challenges of SMEs in facing the international market.
Digital Empowerment and E-Commerce Adoption among Handicraft SMEs: A Contemporary Islamic Economic Law Study Using the TOE Framework
Nuril Aulia Munawaroh;
Sudarmiatin;
Erry Tri Djatmika;
Agus Hermawan;
Miftahul Munir
MILRev: Metro Islamic Law Review Vol. 4 No. 2 (2025): MILRev: Metro Islamic Law Review
Publisher : Faculty of Sharia, IAIN Metro
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DOI: 10.32332/milrev.v4i2.11731
This study critically examines the integration of the Technology-Organisation-Environment (TOE) framework into digital empowerment practices among handicraft small and medium-sized enterprises (SMEs) from the perspective of contemporary Islamic economic law. The research aims to explore how technological readiness, organisational capacity, and environmental support influence the adoption of e-commerce, while aligning these dynamics with Islamic ethical and legal principles such as fairness (‘adl), transparency (shafāfiyyah), and social welfare (maṣlaḥah). Using a qualitative descriptive approach, this study synthesises empirical findings from relevant literature and case studies of handicraft SMEs that have implemented digital transformation strategies. The analysis reveals that the successful adoption of e-commerce within Islamic legal frameworks depends not only on technological and managerial factors but also on compliance with sharia-based economic values that promote justice, trust, and ethical business practices. The study concludes that integrating the TOE framework into digital empowerment provides a holistic model for sustainable SME development, bridging modern economic innovation with the moral foundations of Islamic law. The academic contribution of this study lies in its interdisciplinary integration of the TOE framework with contemporary Islamic economic jurisprudence, offering a novel analytical model that bridges digital innovation and normative Islamic law. It enriches the discourse on digital transformation in Muslim-majority economies by offering a sharia-compliant perspective on sustainable SME development and policy formulation.
Strategi Inovatif untuk UMKM di Jawa Timur: Meningkatkan Daya Saing melalui Inovasi Produk, Proses, dan Model Bisnis
Salim, Agus;
Sudarmiatin;
Suharsono, Naswan;
Handayati, Puji
Jurnal Manajemen dan Pemasaran Digital Vol. 3 No. 4 (2025): Jurnal Manajemen dan Pemasaran Digital (Oktober - Desember 2025)
Publisher : Siber Nusantara Publisher
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DOI: 10.38035/jmpd.v3i4.475
Artikel ini membahas strategi inovatif yang dapat diterapkan oleh UMKM di Jawa Timur dalam meningkatkan daya saing melalui inovasi produk, proses, pemasaran, dan model bisnis. Melalui pendekatan konseptual dan studi literatur terkini, artikel ini mengusulkan kerangka strategi berbasis kebutuhan lokal serta integrasi digitalisasi untuk memperkuat keberlanjutan usaha. Temuan menunjukkan bahwa inovasi praktis dan terjangkau (frugal innovation) menjadi kunci adaptasi UMKM terhadap perubahan pasar dan teknologi. Artikel ini juga menyertakan implikasi kebijakan bagi pemerintah daerah serta rekomendasi implementasi bagi pelaku UMKM.
Implementation of the 7P MIX Marketing Strategy in Iwabeka Cafe Services to Increase Competitiveness
Salsa Rahmawati Saputri;
Hilwa Rohmahdiniyah Nur Azizah;
Sudarmiatin;
Wening Patmi Rahayu
Indonesian Journal of Business Analytics Vol. 5 No. 6 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL
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DOI: 10.55927/ijba.v5i6.15785
Globalization drives major changes in the business environment, so companies need to implement adaptive and customer-oriented strategies. In the service industry, success is greatly influenced by an effective service strategy through the 7P Marketing Mix concept, which emphasizes the importance of service quality, human resources, and physical evidence in building customer satisfaction and loyalty. This study analyzes the application of the 7P marketing mix in Iwabeka Coffee & Eatery services in Malang City and its impact on business competitiveness. The method used is descriptive qualitative through in-depth interviews and observations. The results of the study indicate that the 7P marketing mix plays an important role in increasing competitiveness and creating sustainable competitive advantages for cafes.