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All Journal Jurnal Administrasi Bisnis IQTISHODUNA Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Ilmu Pendidikan: Jurnal Kajian Teori dan Praktik Kependidikan Jurnal Pengabdian UntukMu NegeRI Classroom Action Research Journal (CARJO) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal al-Murabbi Almana : Jurnal Manajemen dan Bisnis MBIA Journal Of Management Science (JMAS) Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Karinov Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) jurnal ilmiah hospitality Journal of Research in Business, Economics, and Education Jurnal Ekuivalensi International Journal of Economics Development Research (IJEDR) Jurnal Inovasi Ekonomi Jurnal Pendidikan dan Kewirausahaan Journal of K6 Education and Management Enrichment : Journal of Management JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) wacana equiliberium (jurnal pemikiran penelitian ekonomi) JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Syntax Transformation Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Pengabdian Masyarakat Asia Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Pengabdian UNDIKMA International Journal Of Science, Technology & Management (IJSTM) International Journal of Environmental, Sustainability, and Social Science JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Vivabio : Jurnal Pengabdian Multidisiplin Social Sciences, Humanities and Education Journal (SHE Journal) International Journal of Business, Law, and Education International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Business, Economics, and Social Development International Journal of Economics, Management, Business, and Social Science International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Social Service and Research Interdisciplinary Social Studies International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Abdimas Ekonomi dan Bisnis GREENOMIKA Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis Mahasiswa JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Pajak dan Bisnis (Journal of Tax and Business) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Social Science Studies Indonesian Journal of Multidisciplinary Science Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Al-MIKRAJ: Jurnal studi Islam dan Humaniora Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Manajemen Stratejik dan Simulasi Bisnis Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Rahmatan Lil’alamin Journal of Community Services (RLA) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) International Journal Administration, Business & Organization PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Journal of Finance and Business Digital (JFBD) Asian Journal of Management Analytics NEAR: Jurnal Pengabdian kepada Masyarakat International Journal of Advanced Multidisciplinary Governors Literacy : International Scientific Journals of Social, Education, Humanities Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ilmiah Ilmu Terapan Universitas Jambi International Journal of Economics (IJEC) Journal of Business Studies and Management Review International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Journal of Scientific Research, Education, and Technology International Journal of Economics and Management Research Asian Journal Science and Engineering Economics and Business Journal International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Eduvest - Journal of Universal Studies International Education Trend Issues The Es Economics and Entrepreneurship Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Journal of Social Science Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi West Science Journal Economic and Entrepreneurship Business and Investment Review Journal of Management and Social Sciences Research Horizon International Journal of Management Research and Economics Journal of Business Management and Economic Development International Journal of Economics, Management and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manajemen dan Pemasaran Digital MILRev: Metro Islamic Law Review Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Journal of Islamic Digital Economics and Management International Journal of Management Science Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Journal of Management and Informatics IIJSE RISK : Jurnal Riset Bisnis dan Ekonomi Majority Science Journal ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat International Journal of Economic Research and Financial Accounting Journal Economic Excellence Ibnu Sina Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Investasi Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Penelitian Progresif (JPP) Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif CEMARA: Jurnal Pengabdian Masyarakat Multidisiplin Nusantara Economics and Entrepreneurships Journals International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Strategi Bisnis Teknologi Jurnal Manajemen Kewirausahaan dan Teknologi Journal of Indonesia Marketing Association International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Analisa: Jurnal Manajemen dan Akuntansi Asian Journal of Management, Entrepreneurship and Social Science Jurnal Manajemen Bisnis Digital Terkini Global Leadership Organizational Research in Management International Journal Business, Management and Innovation Review IJHABS Greenation International Journal of Economics and Accounting Jurnal Ekonomi, Manajemen, Akuntansi Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship META - JOURNAL Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Oikonomia : Journal of Management Economics and Accounting Jurnal Manajemen, Bisnis dan Kewirausahaan CURVE: Journal of Economic, Business and Accounting Journal of Behavioral Economics, Finance, and Management Insights Jurnal Riset dan Inovasi Manajemen Harmoni Economics: International Journal of Economics and Accounting Novera: Journal of Economics and Business
Sudarmiatin
Universitas Negeri Malang
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Customer Satisfaction as a Mediator: The Impact of Social Media Marketing and E-Service Quality on Repurchase Intention Among Netflix Users in East Java Fathonah, Sastiana Mandasari; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8079

Abstract

Studi ini mengeksplorasi bagaimana Pemasaran Media Sosial dan Kualitas Layanan Elektronik mempengaruhi Niat Pembelian Ulang di antara pengguna Netflix di Jawa Timur, dengan fokus khusus pada peran mediasi Kepuasan Pelanggan. Penelitian ini menggunakan teori-teori mapan seperti TPB dan TAM untuk membingkai pemahamannya tentang perilaku konsumen dalam layanan berbasis teknologi. Menggunakan pendekatan kuantitatif, data dari 385 pelanggan Netflix dianalisis melalui SEM-PLS. Analisis menunjukkan pola yang menarik: Pemasaran Media Sosial tidak secara langsung mengarah pada Niat Pembelian Ulang, tetapi secara signifikan meningkatkan Kepuasan Pelanggan. Sebaliknya, Kualitas Layanan Elektronik memiliki efek positif yang jelas dan langsung pada Niat Pembelian Ulang dan Kepuasan Pelanggan. Yang penting, temuan tersebut menyatakan bahwa Kepuasan Pelanggan bertindak sebagai tautan vital, memediasi efek Pemasaran Media Sosial dan Kualitas Layanan Elektronik pada Niat Pembelian Ulang. Hasil ini menyoroti bahwa menumbuhkan kepuasan pelanggan yang kuat sangat penting untuk mendorong langganan berkelanjutan ke layanan streaming digital seperti Netflix.
The Influence of Social Media Marketing and Electronic Word of Mouth on Purchase Intention Through Brand Image (A Study on Eiger Product Consumers in Malang City) Oktaviani, Fadhilah Nur; Sudarmiatin; Pratikto, Heri
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8764

Abstract

This study examines the influence of social media marketing and electronic word of mouth on purchase intention through brand image among Eiger consumers in Malang City. The research aims to analyze the direct and indirect relationships among these variables. A quantitative explanatory approach was applied using SEM-PLS with 390 respondents. The results show that social media marketing and electronic word of mouth significantly affect brand image and purchase intention, while brand image also has a significant effect on purchase intention and mediates both relationships. These findings imply that firms should strengthen digital marketing and brand image strategies to increase consumer purchase intention.
The Influence of Perceived Ease of Use and Perceived Risk on Continuance Intention to Use with E-Satisfaction as an Intervening Variable (Study on Gojek Users in Malang City) Enjelika; Sudarmiatin; Pratikto, Heri
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8817

Abstract

This study aims to investigate the effects of perceived risk and perceived ease of use on the continuance intention to use Gojek online transportation in Malang City, with e-satisfaction serving as a mediating variable. Using a quantitative method using SEM-PLS analysis and a survey with 385 respondents. The findings indicate that e-satisfaction has a positive and substantial impact on continuing intention to use, while perceived ease of use has a positive and significant impact on e-satisfaction. Perceived risk, however, has no discernible impact on e-satisfaction or intention to continue use. According to mediation testing, e-satisfaction mediates the correlation between perceived ease of use and continuance intention to use, but it does not mediate the correlation between perceived risk and continuance intention to use. This result demonstrates how crucial e-satisfaction is in promoting the continuance intention to use online transportation services.
The Effect Of Digital Marketing And Product Variety On Purchasing Decisions Mediated By Brand Image In Bakso President Rike Selviasari; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1396

Abstract

This study aims to investigate the effect of digital marketing (X1) and product variety (X2) on purchasing decisions (Y) with brand image (Z) as a mediator in the context of Micro, Small and Medium Enterprises (MSMEs) in Malang City, namely Bakso President. The population of this study were Instagram and Tiktok followers and the sample of this study were 327 respondents. This research technique uses proportional random sampling. This research analysis uses SEM-PLS. The results of this study highlight the importance of a thoughtful digital marketing strategy and high-quality product variety in building a strong brand image. The findings also underline that a positive brand image has a positive impact on consumer purchasing decisions at Bakso President. The practical implication is that MSMEs can utilize brand image as a strategic asset to improve their competitiveness and business growth.
Pendampingan Terintegrasi Legalitas dan Akses Pembiayaan dalam Meningkatkan Kapasitas UMKM Pangan Jamur Kuping Berkelanjutan Bachtiar Wijaya; Diana Dwi Kusumasari; Titisari Ambarwati; Sudarmiatin Sudarmiatin; Ruly Wiliandri
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1709

Abstract

This community service activity aims to increase the business capacity of the wood ear mushroom food MSME through integrated mentoring on business legality and access to financing. The subject of the activity was the Brother Farm MSME in Kediri Regency, which initially ran its business informally without adequate legality and had limited access to formal financing. The method used was a participatory approach with activity stages including: initial observation and problem identification, mentoring in creating a Business Identification Number (NIB), mentoring in understanding halal certification, mentoring in processing Fresh Food of Plant Origin (PSAT) permits, and education on access to financing through the People's Business Credit (KUR) scheme. Data collection techniques were carried out through observation, interviews and documentation, while data analysis used a qualitative descriptive approach by comparing conditions before and after mentoring. The results of the activity showed that the MSME successfully obtained business legality in the form of a Business Identification Number and Fresh Food of Plant Origin permits and experienced an increase in understanding regarding halal product guarantees and access to formal financing. This integrated mentoring had a positive impact on increasing consumer confidence, expanding market opportunities, and business readiness in accessing capital. Thus, this activity is able to encourage business transformation towards a more formal, structured and sustainable condition (SDG 8 and SDG 12) thereby contributing to increasing the competitiveness of food MSMEs.
Pendampingan UMKM “Ali Serba Alat” dalam Penguatan Digitalisasi Usaha melalui Branding dan Pemasaran Online Citra Dwi Marlia R; Nasihiyah Purwaning Wulan; Ayu Sukma Arsy Diana; Sudarmiatin Sudarmiatin; Ruly Wiliandri
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1710

Abstract

This community service program aims to increase the digitalization capacity of the "Ali Serba Alat" MSME by strengthening Branding and Online marketing aspects. The main problems faced by partners include weak brand identity, limited use of digital media, and suboptimal Online platform-based marketing strategies. The activity implementation method uses a participatory approach with the stages of problem identification, program planning, training, mentoring, and evaluation. Activities carried out include creating a digital store presence in the form of a Google Map, logo and visual identity of the business, optimizing social media and marketplace accounts, compiling digital promotional content, and training in digital-based marketing strategies. The results of the activity show an increase in partners' understanding of the importance of Branding, improved skills in managing digital media, and increased business visibility on Online platforms. In addition, there was an increase in consumer interaction and sales potential after the implementation of the digital marketing strategy. This program is expected to become a model for sustainable mentoring in supporting the digital transformation of MSMEs to increase competitiveness in the digital economy era.
Penguatan Pemasaran dan Pengembangan Kemasan Produk UMKM Sempol Bagong: Sebuah Pendekatan Pendampingan Berbasis Masalah Cici Anggraini; Go Gunawan Santoso; Malvin Dharma; Sudarmiatin Sudarmiatin; Yuli Soesetio
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1718

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in supporting the Indonesian economy, but still face many limitations in terms of marketing and product packaging. This article presents the results of mentoring Sempol BAGONG MSMEs in Malang City who are engaged in sempol-based food products in the form of frozen food and ready-to-eat cooked products. The assistance is focused on strengthening marketing strategies, optimizing digital marketing, redesigning frozen product packaging, developing  mature product packaging, and utilizing halal certificates as added value for branding. The method used is a participatory qualitative approach through observation, in-depth interviews, and direct intervention on prioritized business aspects. The results of the assistance show an increase in MSME marketing capacity, packaging attractiveness, and digital promotion reach. In addition, halal certificates have been proven to provide added value in building consumer trust. This finding is in line with previous research that confirms that packaging innovation and the use of digital media contribute significantly to increasing the competitiveness of food MSMEs. Thus, this assistance provides practical implications for strengthening MSMEs through creative marketing strategies, packaging innovation, and sustainable use of digital technology.
Meningkatkan Pemasaran Produk Melalui Digitalisasi Konten pada UMKM Camilan Brand Asaa Arpik Agus Rahmat Santoso; Nizar Fahmy Maulana; Sudarmiatin Sudarmiatin; Yuli Soesetio
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1723

Abstract

This community service activity aims to improve the digital marketing capabilities of the ASAA Arpik snack MSME through the digitization of content on various digital platforms. The activity partner is the ASAA Arpik MSME owned by Siti Zulaikah located in Sukosari, Gondanglegi, Malang. The main problems faced by the partner include low marketing reach, the absence of a structured digital content ecosystem, suboptimal utilization of WhatsApp Business, the unavailability of a website and Google Business Profile, and the suboptimal use of Instagram, Facebook, TikTok Shop, and marketplaces as promotional and sales media. The implementation method is carried out through mentoring, training, and implementation of digital marketing strategies that include optimizing WhatsApp Business, creating a free Google Business Profile and website, developing a social media content strategy, developing TikTok Shop and marketplaces, and preparing a 30-day digital content calendar. In addition, an evaluation was conducted based on digital indicators such as the number of customer interactions, content reach, and increased sales potential. The results of the activity show that content digitization can improve the digital marketing readiness of MSMEs, strengthen brand identity, expand promotional reach, and increase opportunities for interaction and transactions with customers. This assistance is expected to help ASAA Arpik build a more integrated, consistent, and sustainable digital marketing system so that it can increase the competitiveness of MSMEs in the digital economy era.
Pendampingan Berbasis Participatory Action Research pada UMKM Jiddah Krenyes Jakarta: Transformasi Pemasaran Melalui Penetrasi Retail Modern Bright Store Pertamina untuk Meningkatkan Daya Saing Jimmy Wijaya; Narotama Aulia Fazri; Surya Suganda; Sudarmiatin Sudarmiatin; Yuli Soesetio
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1732

Abstract

MSMEs in the snack food sector face dual pressures: competition with large-scale national brands on one side, and the requirement to meet modern retail standards on the other. This Community Service activity was conducted at Jiddah Krenyes, a home-industry potato chips MSME in Jakarta affiliated with the Jakarta Entrepreneur community, using a Participatory Action Research approach with four cycles: plan, act, observe, and reflect. The intervention focused on marketing transformation toward modern retail penetration through Bright Store Pertamina via six sequential phases: audit and planning, visual identity and branding optimization, digital content strategy development, Bright Store penetration through fulfillment of seven retail requirements, integrated promotion activation, and monitoring and evaluation. Reflective evaluation confirms substantive changes in the partner's business capacity: gradual fulfillment of modern retail legality requirements, consistent brand identity strengthening, more structured digital content strategy, establishment of a Bright Store pilot outlet partnership, and more effective omnichannel integration. This activity contributes to the validation of PAR integration with modern trade marketing and omnichannel strategy frameworks for Indonesian snack food MSMEs.
Pendampingan Berbasis Participatory Action Research pada UMKM Warung Sambal Cidero Kediri: Penguatan Sertifikasi Halal dan Strategi Price value untuk Meningkatkan Daya Saing Usaha Afni Tri Rahayu; Pendik Dwi Prasetyo; Ratna Della Ashari; Sudarmiatin Sudarmiatin; Ruly Wiliandri
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.1736

Abstract

Micro, Small, and Medium Enterprises in the culinary sector face multiple competitive pressures encompassing product legality, consumer trust, and the effectiveness of value communication. This Community Service activity was conducted at Warung Sambal Cidero, a culinary MSME in Kediri City, from March 28, 2026, to April 25, 2026, using a Participatory Action Research approach with four cycles: planning, action, observation, and reflection. Two main interventions were implemented: strengthening halal certification through supply chain audits, developing a Halal Product Assurance System, and assisting with SIHALAL-BPJPH registration; and improving price value strategies through consumer perception-based rebranding, value-based pricing, and optimizing digital marketing. The reflective evaluation confirmed substantive changes in the business owner's understanding of halal as a strategic business instrument, improvements to the raw material recording system, and a shift in consumer perception from a price-oriented to a value-oriented one. This activity contributes to the theoretical integration of the PAR approach and strategic management and marketing frameworks in the context of Indonesian culinary MSMEs.
Co-Authors A. Rosyid Al Atok, A. Rosyid Al Aam Aminah Abdullah As Shoib Abdullah Syakur Novianto Abdulloh Abdulloh Abdulloh Abdulloh Abel Widi Astuti Achmad Basofitrah Ade Setia Pratama Adelia Rahma Adelia Rahma Adelia Sabrina Pramega Adelia Shabrina Prameka Adi Hermawansyah Adi Hermawansyah Adinata, Alberta Aditya Nirwana Aditya Putra Wardanu Afif Nur Rahmadi Afif Nur Rahmadi Afif Nur Rahmadi, Afif Nur Afif Nur Rokhman Afifa, Nurul Hildha Afni Tri Rahayu Agoes Windarto Agung Suryo Agung Winarno Agus Agus Fitriadi Agus Hermawan Agus Hermawan Agus Hermawan Agus Kurniadi Agus Kurniadi Agus Kurniadi, Agus Agus Salim Agus Salim Ahmad Gozi Ahmad Wahyudin Ahmad Wahyudin Ahmad Wahyudin Aida Dwipriwanti Aini, Nurul Qurrotul Ainun Fuad Aisy Fiklil Nafisah Aisyah Asri Nurrahma Ajeng Atha Ardelia Cahyanti Aji Prasojo Akh. Fawaid Al Mukaromah Dewi Puspita Alamsyah, Eko Alberta Adinata Albertaadinata Albertaadinata Alfina Jannah Alfiyah Mu'arofah Alif Mudiono Alif Utama, Muhammad Luthfi Alifah, Luthfi Nur Alivi Lutfil Karimah Amalia, Nabila Amelia Setyawati Amelia Setyawati AMELIA SETYAWATI Amelia Sugangga Amelia Sugangga Amin, Muhamamd Sirojuddin Amin, Muhammad Sirojuddin Ana Dwi Setyo Lestari Ana Dwi Setyo Lestari Andika Wulan Febriani Andrianto, Ahmad Andy Chandra Pramana Andy Chandra Pramana Aniek Murniati Anis Sya'bania Anita Handayani Anita Sumelvia Dewi Anni Yudiastuti Arif Isnaini Arif Isnaini Arif Isnaini Arif Wicaksono Arisman Ariyanto, Beny Arsih Amalia Chandra Permata Asep Dana Saputra Asep Dana Saputra Asep Dana Saputra Asepta, Uki Yonda Aslinda, Aslinda Asy’ari , Ahmad Taufiqurrahman Atras Fahran Aulia Rahmi, Vembri Auramila Divana Esfandiari Awdita Citra Birru Ayu Intan Permatasari Ayu Putriana Dewi Ayu Sukma Arsy Diana Ayuanti, Rafikhein Novia A’isy Fiklil Nafisah Bachtiar Wijaya Bagus Setiawan Bagus Setiawan Bambang Supeno BAMBANG SUPENO Bastomi, Mohamad Beny Ariyanto Bhernanda Artino Bidhin, Rosmiza Bidin , Rosmiza Bidin, Rosmiza Bilqis Nabila Istiqlaliani Bintang Permata Putri Budi Eko Soectjipto Budi Eko Soetjipto Budi UTAMI Budi Utami Buyung Adi Dharma Candra Dwi Hardiana Casimiro Soares Cecilia Indah Hapsari Chairatun Nisa’il Firdausi Madjid Choirul Anam Cholifah, Emilia Nur Cici Anggraini Cici Anggraini Cindy Pramita Cindy Pramita Cipto Wardoyo Citra Dewi Kartika Paksi Citra Dwi Marlia R Citra Dwi Marlia Rhochayati Damis Veri Budianto Dayat, Mohammad Deasy Tantriana Dedi Joko Hermawan Dedy Saputra Della A., Ratna Della Ayu Zonna Lia desi kristanti, desi Desy Anggreani Devi Tri Lukitasari Dewantoro, Tomy Wahyu DEWI DIAH FAKHRIYYAH Dewi Diah Fakhriyyah Dewi Nurjannah Dewi Sinta Puspitasari Dewi, Anita Sumelvia Dian Hanif Diana Ambarwati Diana Ambarwati Diana Dwi Kusumasari Dias Intan Sholatiah Dida Maulidya Al Afshana Diki Egie Nugraha Dimas Wahyu Fahriski Dina Fitrohtur Rohmah Djoewita Djoewita Djoewita Djoewita Djoewita, Djoewita Dwi Andre Vebriansyah Dwi Hernanik, Nova Dwi santoso Dwi Wahyudi Dwi Wulandari Dyah Arini R Dyah Arini Rudhiningtyas Dyah Arini Rudiningtyas Dyah Arini Rudiningtyas Dynda Prista Edi Irawan Edi Murdiyanto Edy Bambang Irawan Ega Saiful Eko Alamsyah Eko Juni Wahyudi Eko Soetjipto , Budi Elfia Nora, Elfia Elfiya Yetti Elok Vilantika Ely Siswanto Emilia Nur Cholifah Eni Noviani Enjelika Enjelika Enjelika Enjelika, Enjelika Erna Retno Rahadjeng Erry Tri Djatmika Erwin Syahputra Erwin Syahputra, Erwin Esti Nurwulan Esy Nur Aisyah Evi Suwarni, Evi Fadhilah Nur Oktaviani Fadhilah Nur Oktaviani Fahru Rozi Nizar Zain Fahru Rozi Nizar Zain Fajar Budiyanto Fajar Budiyanto, Fajar Fajar Dio Wahyu Farel Ilham Pamungkas Farika Nikmah Farika Nursasi Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Fatmasari Endayani Fauji, Diah Ayu Septi Fauzi Rahmanuddin Fazli Sofyand Fazli Sofyandori Febriyani, Yanik Fina Ratna Sari Firda Meisaroh Firdaus Romadhoni, Satrio Ahmadtul Firmansyah, Risky Fitriadi, Agus Fitriana Fitriani, Nur Afika Fitriastuti, Dyah Ayu Fuji Santoso Fulgentius Danardana Murwani Gani Ramdani Gersom Arie Sepvianto Gilang Permatasari, Trivena Go Gunawan Santoso Gunawan Santoso Gunawan, Egit Fahri Hadi Sumarsono Hadi, Dita Eka Putri Halid Hasan Hamdani Hamdani Handri Dian Wahyudi Haniatur Rofiqoh Umar Hanif Rani Iswari Hanif Rani Iswari Hapsari, Emilly Nur Haqi, Syafrozi Hariyanti, Sri Hariyono Hariyono Harwida, Gleydis Hasani, Syaiful Havisfal Alviansyah Hendra, Joni Heri Pratikno Heri Pratikno Heri Pratikto Herlina Kusuma Wardhani Hermawan Hermawan, Romy Hernanik, Nova Dwi Hery Suprayitno Hidayati, Irma Hilwa Rohmahdiniyah Nur Azizah Hotmarulitua Manalu Huddy Iswanto Huddy Iswanto I Nyoman Sudana Degeng I Wayan Jaman Adi Putra Iing Sri Hardiningrum Iklila Amiroh Ilham, Moh. Ilham, Rachmad Imam Habibi Imam Mukhlis Imam Muklis Immanuel U Osijo Immanuel Ustradi Osijo Indah Datin Nadliroh Indah Yuni Astuti, Indah Indira Oktavianti Indra Lukmana Putra Indriani Detty Permatasari Insani, Yogie Dana Iradah Rahman Iradah Rahman Irfan Taufik Irfan Taufik, Irfan Irma Hidayati Irma Hidayati Irma Suryandari Ismawati, Lilik Ismayantika Dyah Puspasari Ismayantika Dyah Puspasari Ita Athia Ita Prihatining Wilujeng Ita Prihatiningsih Ita Wilujeng Iva Chandraningtyas Iva Khoiril Mala Iva Khoirul Mala Ivan armawan Ivan Widjaja Ivan Wijdjaja Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jannatul Firdaus Jazuli Jazuli Jazuli Jazuli Jimmy wijaya Joni Hendra Junaidi Junaidi Karina Kemala Kespandiar, Tengku Khalikussabir, Khalikussabir Khoirul Ilmiati Khusnia, Rif’atul Krismi Budi Sienatra Krismi Budi Sienatra Kristianingsih, yuyun Kukuh Handojo Kukuh Judy Handojo Kuncahyono Kuncahyono Landreas Utama Lie Landreas Utama, Lie Lestari, Yogi Dwi Lilik Ismawati Lilik Ismawati Ludi Wishnu Ludi Wishnu Perdana Ludi Wishnu Wardana Ludi Wishnu Wardhana Ludi Wishnu Wardhana Ludi Wisnu Wardana Ludi Wisnu Wardana Lukmanasari, Herla M Dayat M. Adi Trisna Wahyudi M. Cholid Mawardi M. Dayat M. Fahrizal Hasibuan Madziatul Churiyah Maghfiroh, Rahma Ulfa Mahfudiyanto Mahfudiyanto Mahmud Mahmud Malvin Dharma Malvin Dharma Pradipta Manalu, Hotmarilitua Maretasari, Rina Markhamah, Siti Martin Maslichah Maslichah Masula, Fariham Maula, Farij Ibadil Maulidya Alfi Anita Zain Meda Yusika Mega Aulianda Mega Aulianda Mega Noerman Ningtyas Mega Noerman Ningtyas Melany Meldona Miftahul Hadi Miftahul Hadi Miftahul Munir, Miftahul Miftahul Zanna Arsyad Mirza Esvanti Mirza Esvianti Moch. Wahyu Widodo Mochamad Sirodjudin Moh. Faizin Moh. Faizin Moh. Faizin Moh. Faizin Moh. Ilham Moh. Nasir Jazuli Moh. Rizky Abdillah Mohammad Amin Mohammad Hamim Sultoni Mohammad Kartika Mohammad Yaskun Mokhammad Nurruddin Zanky Mokhammad Nuruddin Zanky Muchamad Rizky Fauzi Muchammad Firman Mauludin Mufid Andrianata Muhammad Luthfi Alif Utama Muhammad Nashirul Haq Muhammad Nashirul Haq Muhammad Rosyihuddin Muhammad Rosyihuddin Muhammad Saifur Rijal Muhammad Tody Arsyianto Muhammad Zainuddin Muhammad Zainuddin Muhammad Zainuddin Mujiyanti, Sri Ayudha Munandar Munandar Muttaqien, Zaenul Nadhifah Citra Tsani Soraya Nadliroh, Indah Datin Nafisah, A’isy Fiklil Naja Jessyka Maulani Putri Narotama Aulia Fazri Nashiroh, Abdillah Agustya Siwi Nashrullah, Ahmad Happy Nasihiyah Purwaning Wulan Nasihiyah Purwaning Wulan Naswan Harsono Naswan Suharsono Natasya Ika Suryaningsih Nazwan Suharsono Nida Adenia Rahma Nida Adenia Rahma Niluh Komang Kusuma Yasari Nizar Fahmy Maulana Novilia, Evita Novita Rifaul Kirom, Novita Rifaul Nur Afika Fitriani Nur Diana Nur Diana Nur Hidayatul Istiqomah Nur Hidayatul Istiqomah Nur Oktaviani, Fadhilah Nurhayani Nurhayani Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nurmalita Sari Nursasi, Farika Nurul Farida Nurul Hidayati Nurul Hildha Afifa Nurul Khaerani, Siti Nurul Qurrotul Aini NURYANTI, RIZKY Nyuherno Aris Wibowo Nyuherno Aris Wibowo Oktaviani, Fadhilah Nur Oktavianti, Indira Oktora, Yekie Senja Oktora, Yekie Senja Pambudy, Akhlis Priya Pandu Yudi Putra Pendik Dwi Prasetyo Pitoyo, Achmad Zani Prabu Nurdin Prayogonegoro Pradana, Ludi Wishnu Prakoso Prastiono, Suryo Prayogo Kusumaryoko Prayogonegoro, Prabu Nurdin Prihatin Sulistyowati Prihatin Sulistyowati, Prihatin Puja Sagita Puja Sagita Puji Handayati Purwianti, Ari Purwiyanto Putimelinda, Widya Putra Wardanu, Aditya Putri, Naja Jessyka Maulani Qurrotul Aini, Nurul Rachmawati, Dita Raden Mohamad Herdian Bhakti Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Rahajeng Cahyaning Putri Cipto Rahayu Rahayu Rahayu RAHAYU Rahma Ulfa Maghfiroh Rahma, Deshinta Raisa Rahman, Fadali Rahmat Agus Santoso Rahmawati Raisa Fitri Rakei Yunardhani Rakei Yunardhani Ramadhani, Bima Rana Saifullah Hassan Ratna Della Ashari Ratna Tri Hardaningtyas, Ratna Tri Rayie Tariaranie Wiguna Rayie Tariaranie Wiguna Rayyan Sugangga Rayyan Sugangga Readi, Robbi Rehana Dwiba Rehana Dwiba Febriani Saputri Restu Millaningtyas Rianzah Munawaroh Richa Afriana Munthe Rieska Maharani, Rieska Rifaul Kirom, Novita Rif’atul Khusnia Rijal, Muhammad Saifur Rikardus Kurnia Lango Rikardus Kurnia Lango Rike Selviasari Rike Selviasari Rini Astuti Rita Anggraini Rahayu Rivaldo Kurniawan Rizaldi, Rasyid Akbar Rizkita, Marsya Aulia Rizky Firmansyah Rohmat Romadhoni, Satrio Ahmadtul Firdaus Rosa Indah Parawansah Rosmiza Bidin Rosmiza Bidin Rosmiza Bidin Rosmiza Bidin Rosyihuddin, Muhammad Rozmiza Bidin RR. Ella Evrita Hestiandari Rr. Suci Palasari Rudhiningtyas, Dyah Arini Ruly Wiliandri Ruly Wiliandri Saiful Arif Salsa Rahmawati Saputri Saptaria, Lina Sarah Sakiran Salsabila Saraswati, Thusy Tiara Sari, Karina Kemala Sari, Risca Kurnia Sary, Intan Umull Magfira Satria Putra Utama Satrio Ahmadtul Firdaus Romadhoni Septiawan, Bambang Sepvianto, Gersom Arie Setia Pratama, Ade Setyowati, Eko Mety Shafa’ Annisa Puspasari Shafa’ Annisa Puspasari Shahrul Dwi Ananta Sinarti, Tri Sinollah Sirojuddin, Nur Muhammad Siska Yulia Siska Yulia Siti Markhamah Siti Nur Khoiriyah Siti Nurbaya Siti Nurul Khaerani Siti Rahayuningsih Siti Ulfatul Faizah Sofia Mahardianingtyas Soleh Hanafi Ihsan Ihsan Sopiah Sopiah Sri Hastutik Sriyani Mentari Subhan, Ega Saiful Sugeng Utaya Suharto Suharto Sukarsih Sukarsih Sukma A.D., Ayu Sulton Sholehuddin Sulton Sholehuddin, Sulton Sumarmi Sumelvia Dewi, Anita Sumiati Sumiati Sumiati Sumiati Sunandes, Aris Sunaryanto Suparno Suprayitno, Hery Suprianto Suprianto Supriono Supriono Supriono Supriono Supriono Suratno Suratno Surya Suganda Suryo P, R. Agung Sutomo Sutomo Sutomo Sutomo Teguh Lingga Mukti Thusy Tiara Saraswati Tisa Reta Vianda Titiek Ambarwati Titis Shinta Dhewi, Titis Titisari Ambarwati Tiyas Puji Rahayu Tomy Wahyu Dewantoro Tri Djatmika RWW, Ery Tri Sinarti Tri Sugiarti Ramadhan Trisetia Wijayanti Trisetia Wijijayanti Trisetia Wijijayanti Trisetia Wijijayanti Udin Cahya Ari Prastya Uki Yonda Asepta Ulfa, Dina Maria Ulfa, Dina Maria Maria Umi Nadhiroh Umi Nandiroh Umu Rosyidah Umu Rosyidah Ustadus Sholihin Ustradi Osijo, Immanuel Vembri Aulia Rahmi Vembri Aulia Rahmi Wahjoedi Wahjoedi Wahjoedi Wahyu Dede Gustiawan Wahyu Dede Gustiawan Wahyuningtiyas, Nanik Wardana, Ludi Whisnu Wardana, Ludi Whisnu Wardana Wardha Nilawati Wardha Nilawati Wasis Jatmiko Aji Wasis Jatmiko Aji Wati, Indah Kumoro Wati, Sri Sulistiya Wening Patmi Rahayu Wening Patmi Rahayu Wening Rahayu Wenny Eka Prasetiawan Wibowo, Nyuherno Aris Widya Novia Hedyanti Widya Putimelinda Widyaningrum, Santi Wiliam Janaldo William Janaldo Wilyan Adiasari Winda Purwaning Suhairiya Windarsari, Wiwin Riski Wishnu Wardhana, Ludi Wisma Miftahur Rozi Wisma Miftahur Rozi Wulandari, Ratna Fitri Yanik Febriyani Yaumi Rohmah Yayan Inriyani Yogatama, Ahmad Nizar Yogi Dwi Lestari Yosi Mariana Yuanita, Rizki Yudha Pradana Yudiarto Perdana Putra Yudiarto Perdana Putra, Yudiarto Perdana Yuli Soesetio Yuliati Yuliati Yuliati Yuliati Yusnia Suhartini Yusnia Suhartini Yusuf Yusuf Z, Zulfan Zulkarnaen Zanna Arsyad, Miftahul Zenitha Kurnia Putri Zuli, Mohammad Dullah