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All Journal Jurnal Administrasi Bisnis IQTISHODUNA Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan International Research Based Education Journal Ilmu Pendidikan: Jurnal Kajian Teori dan Praktik Kependidikan Jurnal Pengabdian UntukMu NegeRI Classroom Action Research Journal (CARJO) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal al-Murabbi Almana : Jurnal Manajemen dan Bisnis MBIA Journal Of Management Science (JMAS) Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Karinov Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) jurnal ilmiah hospitality Journal of Research in Business, Economics, and Education International Journal of Economics Development Research (IJEDR) Jurnal Pendidikan dan Kewirausahaan Journal of K6 Education and Management Enrichment : Journal of Management JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) wacana equiliberium (jurnal pemikiran penelitian ekonomi) JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Syntax Transformation Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian Masyarakat Asia Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Pengabdian UNDIKMA International Journal Of Science, Technology & Management (IJSTM) International Journal of Environmental, Sustainability, and Social Science JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Vivabio : Jurnal Pengabdian Multidisiplin Social Sciences, Humanities and Education Journal (SHE Journal) International Journal of Business, Law, and Education International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Business, Economics, and Social Development International Journal of Economics, Management, Business, and Social Science International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Social Service and Research Interdisciplinary Social Studies International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Abdimas Ekonomi dan Bisnis GREENOMIKA Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis Mahasiswa JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Pajak dan Bisnis (Journal of Tax and Business) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Social Science Studies Indonesian Journal of Multidisciplinary Science Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Al-MIKRAJ: Jurnal studi Islam dan Humaniora JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Manajemen Stratejik dan Simulasi Bisnis Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Rahmatan Lil’alamin Journal of Community Services (RLA) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) International Journal Administration, Business & Organization PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Journal of Finance and Business Digital (JFBD) Asian Journal of Management Analytics NEAR: Jurnal Pengabdian kepada Masyarakat International Journal of Advanced Multidisciplinary Governors Literacy : International Scientific Journals of Social, Education, Humanities Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ilmiah Ilmu Terapan Universitas Jambi International Journal of Economics (IJEC) Journal of Business Studies and Management Review International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Journal of Scientific Research, Education, and Technology International Journal of Economics and Management Research Asian Journal Science and Engineering Economics and Business Journal International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Eduvest - Journal of Universal Studies International Education Trend Issues The Es Economics and Entrepreneurship Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Journal of Social Science Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi West Science Journal Economic and Entrepreneurship Business and Investment Review Journal of Management and Social Sciences Research Horizon International Journal of Management Research and Economics Journal of Business Management and Economic Development International Journal of Economics, Management and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manajemen dan Pemasaran Digital MILRev: Metro Islamic Law Review Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Journal of Islamic Digital Economics and Management International Journal of Management Science Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Journal of Management and Informatics IIJSE RISK : Jurnal Riset Bisnis dan Ekonomi Majority Science Journal ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat International Journal of Economic Research and Financial Accounting Journal Economic Excellence Ibnu Sina Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Investasi Islam Mandalika Journal of Business and Management Studies Jurnal Penelitian Pendidikan Indonesia Jurnal Penelitian Progresif (JPP) Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif CEMARA: Jurnal Pengabdian Masyarakat Multidisiplin Nusantara Economics and Entrepreneurships Journals International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Strategi Bisnis Teknologi Journal of Indonesia Marketing Association International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Analisa: Jurnal Manajemen dan Akuntansi Asian Journal of Management, Entrepreneurship and Social Science Global Leadership Organizational Research in Management International Journal Business, Management and Innovation Review IJHABS Greenation International Journal of Economics and Accounting Jurnal Ekonomi, Manajemen, Akuntansi Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship META - JOURNAL Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Oikonomia : Journal of Management Economics and Accounting Jurnal Manajemen, Bisnis dan Kewirausahaan CURVE: Journal of Economic, Business and Accounting Journal of Behavioral Economics, Finance, and Management Insights Jurnal Riset dan Inovasi Manajemen Harmoni Economics: International Journal of Economics and Accounting
Sudarmiatin
Universitas Negeri Malang
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BRAND EQUITY STRATEGY IN BUILDING BRAND IDENTITY FOR ACRYLIC FLOWER BOARD PRODUCTS Hapsari, Cecilia Indah; Afshana, Dida Maulidya Al; Sudarmiatin, Sudarmiatin; Wilujeng, Ita Prihatining
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/5xjac910

Abstract

The research problem is motivated by increasing business competition that requires MSMEs to strengthen brand identity and consumer trust through effective brand management. This study uses a qualitative approach with a case study method. Data collection techniques were carried out through interviews with business owners, direct observation, and documentation. Data analysis uses the Miles, Huberman, and Saldana model, which includes the stages of data condensation, data presentation, and conclusion drawing. The results show that Miracle Florist has successfully implemented the five main components of brand equity according to Aaker (1991): brand awareness, brand association, perceived quality, brand loyalty, and other proprietary. Brand awareness development is carried out through consistent digital promotions on Instagram and TikTok platforms. Brand association is reflected in the consistency of the logo, colors, and brand name. Perceived quality is maintained through premium product quality and responsive service. Brand loyalty is formed from customer satisfaction and word of mouth promotion. In addition, other proprietary rights are realized through legal protection of brand identity through Intellectual Property Rights (IPR). This study concludes that the implementation of brand equity strategy is able to strengthen product identity, increase consumer trust, and build sustainable brand loyalty at Miracle Florist MSME.
7P MARKETING MIX STRATEGY IN ENHANCING THE COMPETITIVENESS OF TRAVEL AGENCIES: A CASE STUDY OF FAREL TOUR & TRAVEL Ilham Pamungkas, Farel; Putra, Pandu Yudi; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/e3hvpd50

Abstract

Industri pariwisata Indonesia mengalami pertumbuhan signifikan dengan kontribusi terhadap PDB nasional mencapai 4,8% pada tahun 2024. Biro perjalanan wisata sebagai perantara dalam ekosistem pariwisata menghadapi tantangan kompleks di era digital, mulai dari gangguan oleh platform agen perjalanan daring, perubahan perilaku konsumen yang semakin melek teknologi, hingga intensitas kompetisi yang meningkat. Makalah ini mengeksplorasi implementasi bauran pemasaran 7P dalam konteks jasa pariwisata melalui studi kasus mendalam pada Farel Tour & Travel, sebuah biro perjalanan wisata yang beroperasi di Nganjuk, Jawa Timur. Melalui pendekatan penelitian kualitatif dengan metode wawancara mendalam terhadap manajemen, karyawan, dan pelanggan, penelitian ini mengidentifikasi bagaimana setiap elemen bauran pemasaran 7P—Produk, Harga, Tempat, Promosi, Orang, Proses, dan Bukti Fisik—diimplementasikan dan berkontribusi terhadap penciptaan nilai pelanggan serta keunggulan kompetitif. Temuan penelitian menunjukkan bahwa keberhasilan Farel Tour & Travel terletak pada integrasi strategis antara personalisasi layanan, efisiensi proses pemesanan, dan diferensiasi produk melalui paket wisata tematik yang unik. Namun, terdapat kesenjangan signifikan dalam pemanfaatan teknologi digital dan optimalisasi bukti fisik yang perlu ditingkatkan. Makalah ini berkontribusi pada literatur pemasaran jasa dengan menyediakan pemahaman kontekstual tentang aplikasi bauran pemasaran 7P dalam industri jasa pariwisata Indonesia, serta memberikan rekomendasi praktis bagi praktisi industri untuk meningkatkan daya saing di era digital.
Digital Marketing Strategy in the Perspective of the Global Value Chain (GVC) of MSME Products: Case Study of Wedang Dayak Adi Hermawansyah; Sudarmiatin Sudarmiatin; Heri Pratikto
Harmony Management: International Journal of Management Science and Business Vol. 3 No. 1 (2026): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v3i1.519

Abstract

The Role digital marketing nowadays become part important in today's business strategies implemented by MSMEs, which is enable MSMEs to​​ reach the target market with more broad , measurable , and efficient in global value chain (GVC) context . Digital marketing strategies do not can denied involving various elements, including optimization machine search engine optimization (SEO), marketing through social media, digital advertising, marketing content ,and also email marketing. In buniess process of PT Bungas food Nusatra abalikpapan tahy have product a weadang dayang. In facing such a market dynamic, marketing strategy must capable adapt with current digital trends including Fear of Missing Out (FOMO) approach to create greater urgency and involvement​ tall in a way contextual relation with the value chain that creates consumer new abroad or​ marketing across countries by them. In this case, on of the challege ib export product process. The methods of research here, is survey and looking some literature that related in this subject discussion and research, the conclusion is the With utilise trend this company​ can increase visibility brand , strengthen interaction with customers and encourage conversion sale in a way more effective and This strategy expected can give impact positive to growth business and power competition companies in the digital era in more fluently in global value chain (GVC).
THE INFLUENCE OF GREEN MARKETING AND DIGITAL MARKETING ON CUSTOMER LOYALTY IN CHICKEN INTESTINE CHIPS MSMEs IN KEDIRI Sumelvia Dewi, Anita; Sudarmiatin, Sudarmiatin; Syahputra, Erwin
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i4.632

Abstract

The problem addressed in this research concerns marketing management, focusing on the impact of green marketing and digital marketing on customer loyalty. The objective is to determine and analyze the effects of green marketing and digital marketing on customer loyalty both individually and collectively. This study uses a quantitative approach, with a population consisting of customers of chicken intestine chips MSMEs in Kediri. The sample includes 85 respondents. Data collection was conducted using questionnaires, and data analysis involved validity, reliability, classical assumption tests, multiple linear regression tests, and hypothesis testing. The research hypotheses testing revealed that green marketing has a significant partial effect on customer loyalty, digital marketing also has a significant partial effect on customer loyalty, and both green marketing and digital marketing have a significant simultaneous effect on customer loyalty in chicken intestine chips MSMEs in Kediri. Overall, this study contributes to the existing body of knowledge in marketing management by shedding light on the effects of green marketing and digital marketing on customer loyalty. The findings suggest that implementing these strategies can be beneficial for MSMEs in the chicken intestine chips industry in Kediri, as they can enhance customer loyalty and potentially lead to increased business success.
EXPLORING THE SYNERGY OF GREEN INNOVATION AND DIGITAL TRANSFORMATION FOR ENHANCING SME PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW Mentari, Sriyani; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i2.809

Abstract

Green innovation and digital transformation are one of the crucial components in dealing with industrial development and environmental issues for SMEs. Each has an important and interrelated role in helping the performance of SMEs. This study aims to identify how the collaboration of green innovation and digital transformation in improving the performance of SMEs with a systematic literature review technique. This research uses a systematic search strategy to collect journal articles from the Scopus and Web of Science databases for the last 5 years. The results of the systematic review revealed that green innovation and digital transformation collaborate in improving the quality of information and resources that lead to effective SME operational processes with efficient costs so to create market competitiveness and improve SME performance both financial and non-financial. The results of this study can be taken into consideration for SMEs to implement green innovation and digital transformation in their operations.
Marketplace-Driven Internationalization and MSME Product Development : (A Case Study of PT Bungas Food Nusantara) Rahajeng Cahyaning Putri Cipto; Sudarmiatin Sudarmiatin; Heri Pratikno
International Journal of Economics and Management Sciences Vol. 3 No. 1 (2026): February : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v3i1.1158

Abstract

This study aims to analyze the role of marketplace in encouraging digital internationalization and product development at PT Bungas Food Nusantara. The research uses a qualitative approach with a case study method. Data was obtained through in-depth interviews with company management, observation of activities on the marketplace platform, and supporting documentation. The results of the study show that marketplaces function not only as digital distribution channels, but also as strategic infrastructure that allows companies to reach international markets without conventional export mechanisms. Internationalization occurs gradually through increased demand from overseas consumers facilitated by the platform's algorithmic system and global visibility. In addition, the marketplace's reviews, ratings, and analytics features are used as the basis for product development, including packaging adjustments, variant innovation, and data-driven promotional strategies. These findings show that marketplaces play a role as a catalyst for internationalization as well as a driver of product innovation in the context of the digital economy.
Enhancing the Competitiveness of Traditional Tempe Chip SMEs: A Marketing Strategy Analysis of Dua Karunia in Sanan Village, Malang Evi Suwarni; Sudarmiatin Sudarmiatin; Agus Hermawan
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 2 (2026): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i2.2515

Abstract

The tempe chip industry in Sanan Village, Malang City, represents a culturally embedded small and medium enterprise (SME) cluster that has contributed to the local economy for decades. However, intensifying intra-cluster competition, soybean price volatility, and shifting consumer behavior have placed increasing pressure on the competitiveness of businesses in this area. This study aims to analyze the marketing strategy implemented by Keripik Tempe Dua Karunia — one of the pioneering enterprises in Sanan Village that has been operating since 1980 — and to identify the marketing strategy factors that contribute to enhancing its competitive advantage. A qualitative descriptive approach was employed through field observation, in-depth interviews with the business owner, and documentation analysis. The analysis is grounded in the 4P marketing mix framework — Product, Price, Place, and Promotion. The findings reveal that Dua Karunia builds its competitiveness through four strategic pillars: (1) product differentiation through multi-flavor diversification and consumer-driven customization; (2) cost-based pricing that is adaptively managed through shrinkflation tactics in response to raw material price fluctuations; (3) multi-channel distribution that integrates direct outlet sales with digital platforms (Shopee and WhatsApp); and (4) long-established word-of-mouth reputation-based promotion reinforced by active e-commerce presence. This study concludes that the consistent integration of all four marketing mix elements, supported by family-based operational flexibility and the cultural heritage value embedded in the product, constitutes the primary source of sustained competitive advantage for Dua Karunia amid increasingly intense cluster competition. These findings carry practical implications for similar SMEs seeking to design adaptive, competitiveness-oriented marketing strategies.
GLOBAL VALUE CHAIN PARTICIPATION OF AN INDONESIAN MODEST FASHION SME’s: A CASE STUDY FROM MALANG Setyawati, Dyah; Sudarmiatin, Sudarmiatin; Pratikto, Heri
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27727

Abstract

This study examines the participation of an Indonesian modest fashion SME in the global value chain. The research focuses on an Abaya-producing SME in Malang that has expanded its market to several international destinations. Data were collected through in-depth interviews, observation, and supporting documentation, and analyzed thematically. The findings show that the firm entered export markets gradually through digital platforms, exhibitions, and direct communication with overseas buyers. Its global value chain participation was strengthened by trust-based relationships, product adaptation, quality control, and continuous learning in export procedures. The study also finds that internationalization encouraged capability upgrading and created local economic benefits through the involvement of community-based workers. This case suggests that SME participation in global value chains can develop incrementally through adaptive learning, relational governance, and strong local production linkages. Keywords : Global Value Chain; Modest Fashion; SME Internationalization;Uppsala Model
The Interaction of Compensation on Intention to Stay and Perceived Organizational Support Cindy Pramita; Sudarmiatin Sudarmiatin
Journal of Behavioral Economics, Finance, and Management Insights Vol. 1 No. 2 (2025): July
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jbefmi.v1i2.147

Abstract

The increasingly fierce talent competition in the modern business ecosystem demands organizations, particularly Micro, Small, and Medium Enterprises (MSMEs), to formulate effective retention strategies to ensure operational sustainability. This study aims to systematically review the effect of compensation systems on employee intention to stay, by placing perceived organizational support (POS) as a moderating variable. The Systematic Literature Review (SLR) method is used with reference to the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) protocol through an in-depth analysis of literature in the Scopus database for the period 2015–2025.The study’s findings indicate that a competitive and fair compensation system is a key foundation for fostering employee retention intentions, but its effectiveness is highly dependent on the psychological factors of the work environment. Perceived Organizational Support (POS) has been shown to act as a significant moderator that strengthens this relationship; where employees’ perceptions of organizational care and appreciation transform the transactional value of compensation into deeper emotional bonds. The synergy between transparent reward policies and tangible organizational support creates human resource resilience, crucial for the long-term competitiveness of MSMEs. This study emphasizes the importance for MSME owners to focus not only on financial incentives but also on strengthening a culture of organizational support to reduce employee turnover rates in the era of digital transformation.
Bibliometric Analysis of the Adaptive Strategies of SMEs in the E-Commerce Era Malvin Dharma Pradipta; Gunawan Santoso; Sudarmiatin; Trisetia Wijijayanti
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.405

Abstract

The rapid development of digital technology and online marketplaces has transformed the business landscape, compelling small and medium-sized enterprises (SMEs) to adopt adaptive strategies to remain competitive. This study conducts a bibliometric analysis to map the scientific evolution, research trends, and thematic focus related to SMEs’ adaptive strategies in the e-commerce era. Using data extracted from Scopus and Web of Science, the analysis applies performance analysis and science mapping techniques with tools such as VOSviewer and Bibliometrix. Results indicate significant growth in publications since 2015, with research themes dominated by digital transformation, technological adoption, online marketing, innovation capability, and organizational resilience. Cluster mapping reveals four major thematic groups: (1) digital adoption and technology readiness, (2) e-commerce competitiveness and marketing innovation, (3) supply chain agility and operational adaptation, and (4) SME resilience and sustainability. The study highlights increasing interest in integrating digital platforms, enhancing customer engagement, and leveraging data-driven decision-making. These findings provide a comprehensive overview of the intellectual structure and emerging research directions, offering valuable insights for researchers, policymakers, and practitioners in strengthening SMEs’ adaptability in the e-commerce environment.
Co-Authors A. Rosyid Al Atok, A. Rosyid Al Aam Aminah Abdullah As Shoib Abdullah Syakur Novianto Abdulloh Abdulloh Abdulloh Abdulloh Abel Widi Astuti Achmad Basofitrah Ade Setia Pratama Adelia Rahma Adelia Rahma Adelia Sabrina Pramega Adelia Shabrina Prameka Adi Hermawansyah Adi Hermawansyah Adinata, Alberta Aditya Nirwana Aditya Putra Wardanu Afif Nur Rahmadi Afif Nur Rahmadi Afif Nur Rahmadi, Afif Nur Afif Nur Rokhman Afifa, Nurul Hildha Afni Tri Rahayu Afshana, Dida Maulidya Al Agoes Windarto Agung Suryo Agung Winarno Agus Agus Hermawan Agus Hermawan Agus Hermawan Agus Kurniadi Agus Kurniadi Agus Kurniadi, Agus Agus Salim Ahmad Gozi Ahmad Wahyudin Ahmad Wahyudin Ahmad Wahyudin Aida Dwipriwanti Aini, Nurul Qurrotul Ainun Fuad Aisy Fiklil Nafisah Aisyah Asri Nurrahma Ajeng Atha Ardelia Cahyanti Aji Prasojo Akbar Amin Akh. Fawaid Al Mukaromah Dewi Puspita Alamsyah, Eko Alberta Adinata Albertaadinata Albertaadinata Alfina Jannah Alfiyah Mu'arofah Alif Mudiono Alif Utama, Muhammad Luthfi Alifah, Luthfi Nur Alivi Lutfil Karimah Alviansyah, Havisfal Amalia, Nabila Amelia Setyawati Amelia Setyawati AMELIA SETYAWATI Amelia Sugangga Amelia Sugangga Amin, Muhamamd Sirojuddin Amin, Muhammad Sirojuddin Ana Dwi Setyo Lestari Ana Dwi Setyo Lestari Andika Wulan Febriani Andrianto, Ahmad Andy Chandra Pramana Aniek Murniati Anis Sya'bania Anita Handayani Anni Yudiastuti Arif Isnaini Arif Isnaini Arif Isnaini Arif Wicaksono Arif Wicaksono Arisman Ariyanto, Beny Arsih Amalia Chandra Permata Asep Dana Saputra Asepta, Uki Yonda Aslinda, Aslinda Asy’ari , Ahmad Taufiqurrahman Atras Fahran Aulia Rahmi, Vembri Auramila Divana Esfandiari Awdita Citra Birru Ayu Intan Permatasari Ayu Putriana Dewi Ayu Sukma Arsy Diana Ayuanti, Rafikhein Novia A’isy Fiklil Nafisah Bachtiar Wijaya Bagus Setiawan Bagus Setiawan Bambang Supeno BAMBANG SUPENO Bastomi, Mohamad Beny Ariyanto Bhernanda Artino Bidhin, Rosmiza Bidin , Rosmiza Bidin, Rosmiza Bilqis Nabila Istiqlaliani Bintang Permata Putri Budi Eko Soectjipto Budi Eko Soetjipto Budi Utami Budi UTAMI Buyung Adi Dharma Casimiro Soares Chairatun Nisa’il Firdausi Madjid Choirul Anam Cholifah, Emilia Nur Cici Anggraini Cici Anggraini Cindy Pramita Cindy Pramita Cipto Wardoyo Citra Dewi Kartika Paksi Citra Dwi Marlia R Citra Dwi Marlia Rhochayati Damis Veri Budianto Dayat, Mohammad Deasy Tantriana Dedi Joko Hermawan Dedy Saputra Della A., Ratna Della Ayu Zonna Lia desi kristanti, desi Desy Anggreani Devi Tri Lukitasari Dewantoro, Tomy Wahyu DEWI DIAH FAKHRIYYAH Dewi Diah Fakhriyyah Dewi Nurjannah Dewi Sinta Puspitasari Dewi, Anita Sumelvia Dian Hanif Diana Ambarwati Diana Ambarwati Diana Dwi Kusumasari Diki Egie Nugraha Dimas Wahyu Fahriski Dina Fitrohtur Rohmah Djoewita Djoewita Djoewita Djoewita Djoewita, Djoewita Dwi Andre Vebriansyah Dwi Hernanik, Nova Dwi santoso Dwi Wahyudi Dwi Wulandari Dyah Arini R Dyah Arini Rudhiningtyas Dyah Arini Rudiningtyas Dyah Arini Rudiningtyas Dyah Setyawati Dynda Prista Edi Irawan Edi Murdiyanto Edy Bambang Irawan Ega Saiful Eko Alamsyah Eko Juni Wahyudi Eko Soetjipto , Budi Elfia Nora, Elfia Elfiya Yetti Elok Vilantika Ely Siswanto Emilia Nur Cholifah Eni Noviani Enjelika Enjelika Enjelika Enjelika, Enjelika Erna Retno Rahadjeng Erry Tri Djatmika Erwin Syahputra, Erwin Esti Nurwulan Esy Nur Aisyah Evi Suwarni, Evi Fadhilah Nur Oktaviani Fajar Budiyanto Fajar Budiyanto, Fajar Fajar Dio Wahyu Farika Nikmah Farika Nursasi Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Fatmasari Endayani Fauji, Diah Ayu Septi Fauzi Rahmanuddin Fazli Sofyand Fazli Sofyandori Febriyani, Yanik Fina Ratna Sari Firda Meisaroh Firdaus Romadhoni, Satrio Ahmadtul Firmansyah, Risky Fitriadi, Agus Fitriana Fitriastuti, Dyah Ayu Fuji Santoso Fulgentius Danardana Murwani Gani Ramdani Gersom Arie Sepvianto Gilang Permatasari, Trivena Go Gunawan Santoso Gunawan Santoso Gunawan, Egit Fahri Hadi Sumarsono Hadi, Dita Eka Putri Halid Hasan Hamdani Hamdani Handri Dian Wahyudi Haniatur Rofiqoh Umar Hanif Rani Iswari Hanif Rani Iswari Hapsari, Cecilia Indah Hapsari, Emilly Nur Haqi, Syafrozi Hardiana, Candra Dwi Hariyanti, Sri Hariyono Hariyono Harwida, Gleydis Hasani, Syaiful Hendra, Joni Heri Pratikno Heri Pratikno Heri Pratikto Herlina Kusuma Wardhani Hermawan Hermawan, Romy Hernanik, Nova Dwi Hery Suprayitno Hidayati, Irma Hilwa Rohmahdiniyah Nur Azizah Hotmarulitua Manalu Huddy Iswanto Huddy Iswanto I Nyoman Sudana Degeng I Wayan Jaman Adi Putra Iing Sri Hardiningrum Iklila Amiroh Ilham Pamungkas, Farel Ilham, Moh. Ilham, Rachmad Imam Habibi Imam Mukhlis Imam Muklis Immanuel U Osijo Immanuel Ustradi Osijo Indah Datin Nadliroh Indah Yuni Astuti, Indah Indira Oktavianti Indriani Detty Permatasari Insani, Yogie Dana Iradah Rahman Iradah Rahman Irfan Taufik Irfan Taufik, Irfan Irma Hidayati Irma Hidayati Irma Suryandari Ismawati, Lilik Ismayantika Dyah Puspasari Ismayantika Dyah Puspasari Ita Athia Ita Prihatining Wilujeng Ita Prihatiningsih Ita Wilujeng Iva Chandraningtyas Iva Khoiril Mala Iva Khoirul Mala Ivan armawan Ivan Widjaja Jamaluddin Jamaluddin Jannatul Firdaus Jazuli Jazuli Jazuli Jazuli Jazuli, Moh. Nasir Jimmy wijaya Joni Hendra Junaidi Junaidi Karina Kemala Kespandiar, Tengku Kevin Novantiko Khalikussabir, Khalikussabir Khoirul Ilmiati Khusnia, Rif’atul Krismi Budi Sienatra Kristianingsih, yuyun Kukuh Handojo Kukuh Judy Handojo Kuncahyono Kuncahyono Kusumaryoko, Prayogo Landreas Utama Lie Landreas Utama, Lie Lestari, Yogi Dwi Lilik Ismawati Lilik Ismawati Ludi Wishnu Ludi Wishnu Perdana Ludi Wishnu Wardana Ludi Wishnu Wardhana Ludi Wishnu Wardhana Ludi Wisnu Wardana Ludi Wisnu Wardana Lukmanasari, Herla M Dayat M. Adi Trisna Wahyudi M. Cholid Mawardi M. Dayat M. Fahrizal Hasibuan Madziatul Churiyah Maghfiroh, Rahma Ulfa Mahfudiyanto Mahfudiyanto Mahmud Mahmud Malvin Dharma Malvin Dharma Pradipta Manalu, Hotmarilitua Maretasari, Rina Markhamah, Siti Martin Maslichah Maslichah Masula, Fariham Maula, Farij Ibadil Maulidya Alfi Anita Zain Meda Yusika Mega Aulianda Mega Aulianda Mega Noerman Ningtyas Melany Meldona Miftahul Hadi Miftahul Munir, Miftahul Miftahul Zanna Arsyad Mirza Esvanti Mirza Esvianti Moch. Wahyu Widodo Mochamad Sirodjudin Moh. Faizin Moh. Faizin Moh. Faizin Moh. Faizin Moh. Ilham Moh. Rizky Abdillah Mohammad Amin Mohammad Hamim Sultoni Mohammad Kartika Mohammad Yaskun Mokhammad Nurruddin Zanky Mokhammad Nuruddin Zanky Muchamad Rizky Fauzi Muchammad Firman Mauludin Mufid Andrianata Muhammad Luthfi Alif Utama Muhammad Nashirul Haq Muhammad Nashirul Haq Muhammad Rosyihuddin Muhammad Rosyihuddin Muhammad Saifur Rijal Muhammad Tody Arsyianto Muhammad Zainuddin Muhammad Zainuddin Muhammad Zainuddin Mujiyanti, Sri Ayudha Munandar Munandar Muttaqien, Zaenul Nadhifah Citra Tsani Soraya Nadliroh, Indah Datin Nafisah, A’isy Fiklil Naja Jessyka Maulani Putri Narotama Aulia Fazri Nashiroh, Abdillah Agustya Siwi Nashrullah, Ahmad Happy Nasihiyah Purwaning Wulan Nasihiyah Purwaning Wulan Naswan Harsono Naswan Suharsono Natasya Ika Suryaningsih Nazwan Suharsono Nida Adenia Rahma Nida Adenia Rahma Niluh Komang Kusuma Yasari Nizar Fahmy Maulana Nizar Zain, Fahru Rozi Novilia, Evita Novita Rifaul Kirom, Novita Rifaul Nur Afika Fitriani Nur Diana Nur Diana Nur Hidayatul Istiqomah Nur Oktaviani, Fadhilah Nurhayani Nurhayani Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nurmalita Sari Nursasi, Farika Nurul Farida Nurul Hidayati Nurul Hildha Afifa Nurul Khaerani, Siti NURYANTI, RIZKY Nyuherno Aris Wibowo Nyuherno Aris Wibowo Oktaviani, Fadhilah Nur Oktavianti, Indira Oktora, Yekie Senja Oktora, Yekie Senja Pambudy, Akhlis Priya Pendik Dwi Prasetyo Pitoyo, Achmad Zani Prabu Nurdin Prayogonegoro Pradana, Ludi Wishnu Prakoso Prastiono, Suryo Prayogo Kusumaryoko Prayogonegoro, Prabu Nurdin Prihatin Sulistyowati Prihatin Sulistyowati, Prihatin Puja Sagita Puja Sagita Puji Handayati Purwianti, Ari Purwiyanto Putimelinda, Widya Putra Wardanu, Aditya Putra, Pandu Yudi Putri, Naja Jessyka Maulani Qurrotul Aini, Nurul Rachmawati, Dita Raden Mohamad Herdian Bhakti Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Rahajeng Cahyaning Putri Cipto Rahayu Rahayu Rahayu RAHAYU Rahayu, Wening Padmi Rahma Ulfa Maghfiroh Rahma, Deshinta Raisa Rahman, Fadali Rahmat Agus Santoso Rahmawati Raisa Fitri Rakei Yunardhani Ramadhani, Bima Rana Saifullah Hassan Ratna Della Ashari Ratna Tri Hardaningtyas, Ratna Tri Rayie Tariaranie Wiguna Rayie Tariaranie Wiguna Rayyan Sugangga Rayyan Sugangga Readi, Robbi Regita Niken Ashari Rehana Dwiba Rehana Dwiba Febriani Saputri Restu Millaningtyas Rianzah Munawaroh Richa Afriana Munthe Rieska Maharani Rifaul Kirom, Novita Rif’atul Khusnia Rijal, Muhammad Saifur Rike Selviasari Rike Selviasari Rini Astuti Rita Anggraini Rahayu Rivaldo Kurniawan Rizaldi, Rasyid Akbar Rizkita, Marsya Aulia Rizky Firmansyah Rohmat Romadhoni, Satrio Ahmadtul Firdaus Rosa Indah Parawansah Rosmiza Bidin Rosmiza Bidin Rosmiza Bidin Rosmiza Bidin Rosyihuddin, Muhammad Rozmiza Bidin RR. 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Suci Palasari Rudhiningtyas, Dyah Arini Ruly Wiliandri Ruly Wiliandri Saiful Arif Salsa Rahmawati Saputri Saptaria, Lina Saputra, Asep Dana Sarah Sakiran Salsabila Saraswati, Thusy Tiara Sari, Karina Kemala Sari, Risca Kurnia Sary, Intan Umull Magfira Satria Putra Utama Satrio Ahmadtul Firdaus Romadhoni Septiawan, Bambang Sepvianto, Gersom Arie Setia Pratama, Ade Setyowati, Eko Mety Shafa’ Annisa Puspasari Shafa’ Annisa Puspasari Shahrul Dwi Ananta Sholatiah, Dias Intan Sinarti, Tri Sinollah Sirojuddin, Nur Muhammad Siska Yulia Siska Yulia Siti Nur Khoiriyah Siti Nurbaya Siti Nurul Khaerani Siti Rahayuningsih Siti Ulfatul Faizah Sofia Mahardianingtyas Soleh Hanafi Ihsan Ihsan Sopiah Sopiah Sri Hastutik Sriyani Mentari Subhan, Ega Saiful Sugeng Utaya Suhartini, Yusnia Suharto Suharto Sukarsih Sukarsih Sukma A.D., Ayu Sulton Sholehuddin Sulton Sholehuddin, Sulton Sumarmi Sumelvia Dewi, Anita Sumiati Sumiati Sumiati Sumiati Sunandes, Aris Sunaryanto Suparno Suprayitno, Hery Suprianto Suprianto Supriono Supriono Supriono Supriono Supriono Suratno Suratno Surya Suganda Suryo P, R. Agung Sutomo Sutomo Sutomo Sutomo Teguh Lingga Mukti Thusy Tiara Saraswati Tisa Reta Vianda Titiek Ambarwati Titis Shinta Dhewi, Titis Titisari Ambarwati Tiyas Puji Rahayu Tomy Wahyu Dewantoro Tri Djatmika RWW, Ery Tri Sinarti Tri Sugiarti Ramadhan Trisetia Wijayanti Trisetia Wijijayanti Trisetia Wijijayanti Trisetia Wijijayanti Udin Cahya Ari Prastya Uki Yonda Asepta Ulfa, Dina Maria Ulfa, Dina Maria Maria Umi Nadhiroh Umi Nandiroh Umu Rosyidah Umu Rosyidah Ustadus Sholihin Ustradi Osijo, Immanuel Vembri Aulia Rahmi Vembri Aulia Rahmi Wahjoedi Wahjoedi Wahjoedi Wahyu Dede Gustiawan Wahyuningtiyas, Nanik Wardana, Ludi Whisnu Wardana, Ludi Whisnu Wardana Wardha Nilawati Wasis Jatmiko Aji Wasis Jatmiko Aji Wati, Indah Kumoro Wati, Sri Sulistiya Wening Patmi Rahayu Wening Patmi Rahayu Wening Rahayu Wenny Eka Prasetiawan Wibowo, Nyuherno Aris Widya Novia Hedyanti Widyaningrum, Santi Wiliam Janaldo William Janaldo Wilyan Adiasari Winda Purwaning Suhairiya Windarsari, Wiwin Riski Wishnu Wardhana, Ludi Wisma Miftahur Rozi Wisma Miftahur Rozi Wulandari, Ratna Fitri Yanik Febriyani Yatnanta Ramadhana, Yatnanta Yaumi Rohmah Yayan Inriyani Yogatama, Ahmad Nizar Yogi Dwi Lestari Yosi Mariana Yuanita, Rizki Yudha Pradana Yudiarto Perdana Putra Yudiarto Perdana Putra, Yudiarto Perdana Yuli Soesetio Yuliati Yuliati Yuliati Yuliati Yusuf Yusuf Z, Zulfan Zulkarnaen Zanna Arsyad, Miftahul Zenitha Kurnia Putri Zuli, Mohammad Dullah