Articles
UPAYA PEMBENTUKAN BRAND AWARENESS DI DALAM NEGERI OLEH TRIPLE S
Roidisom, Shamit;
Hafiar, Hanny;
Novianti, Evi
Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Vol 13, No 1 (2018): MARET 2018
Publisher : Institut Hindu Dharma Denpasar
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PT Triple S is known as sport kit factory in Indonesia, and specialist of soccer ball. PT Triple S has a good product, however the brand itself acknowledged internationally better than domestically. Brand awareness is built through marketing communication. Therefore, this case study inquiry is trying to identify the technique of creating brand awareness with marketing communication strategy by PT Sinjaraga Santika Sport (Triple S) in Indonesia. The goal of this research is to have knowledge of creating brand awareness technique using marketing communication by PT Sinjaraga Santika Sport (Triple S). This study is utilizing qualitative approach, constructivism paradigm and case study as form of study. The Subject were people who is implicated by brand awareness strategy of PT Triple S, for instance employees and customer of PT Triple S.The results of this research gave out that marketing communication is being done by PT Triple S in order to create brand awareness in Indonesia. But, the inhibition both internal obstacle (from the company itself) for example uncertainty of human resources?s skill on executing marketing communication strategy and external obstacle (Indonesian consumer stereotype that think import products are better than local product) has created the fact that brand of Triple S is acknowledged better internationally than domestically. As for the closure of this research: marketing communication strategies that successfully creates brand awareness internationally are their ball officially certified by FIFA, they also had an agreement and entered World Cup 1998. Meaanwhile marketing communication is also being donein Indonesia but the obstacles both internal and external has caused a misfortune for PT Triple S in order to create brand awareness domestically.
PLACE BRANDING SUMEDANG SEBAGAI PUSEUR BUDAYA SUNDA
Pramono, Anton;
Hafiar, Hanny;
Puspitasari, Lilis
Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Vol 13, No 2 (2018): SEPTEMBER 2018
Publisher : Institut Hindu Dharma Denpasar
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The purpose of this study is to describe how Sumedang government build Sumedang as the center of Sundanese culture through Place Branding that includes the process of conducting SWOT analysis, Creating Brand Vision, Setting Program Goals and benchmarks, Implementing Brand Vision, and Brand Equity Evaluation. This research uses descriptive research method. Technique of collecting data of in-depth interview, observation and literature study. In this research concludes that: Sumedang government in conducting SWOT analysis there are room for improvement, in creating brand vision SPBS has taken into account the organization culture, identity, and government vision and mission but the brand vision are not articulated enough for the stakeholder as diferent meaning are comprehended, on setting program goals and benchmarks, the program goals are not articulated enough as the goals are to major and have no milestones which relatively easier to achieve, the benchmarks used by the government is also not detail enough which in return couldn?t give the governement best practices ideas for managing SPBS. In implementing brand vision, the government didn?t implement evaluation in order to response the distress in their internal body, on the external campaign program there are much area to be explored such as using PR surrogates as storyteller in telling the brand story and better management in social media., and then minimum qualifications for communcation staff of SPBS has to be made. Lastly, on brand equity evaluation there are room for improvement such as utilizing financial and consumer based evaluation to balance the image and substance of Place Branding.
ANALISIS KEKERASAN SIMBOLIK DALAM CERPEN VIYON NO TSUMA KARYA DAZAI OSAMU
Mulyaningrum, Meilia;
Firmansyah, Dian Bayu;
Haryono, Haryono
Chi'e: Journal of Japanese Learning and Teaching Vol 8 No 1 (2020): CHI'E Jurnal Pendidikan Bahasa Jepang (Journal of Japanese Learning and Teaching)
Publisher : Universitas Negeri Semarang
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DOI: 10.15294/chie.v8i1.36737
This study aims to described the symbolic violence done by Otani and its mechanism on Dazai Osamu?s short story, Viyon No Tsuma. Close reading and note taking method was conducted to collect the data. Collected data such as form of words, sentences, sentence fragments, paragraph, and paragraph fragments, were grouped in a table form and analyzed using analytic descriptive method. Data analysis results showed that (1) Otani?s habits are calm, even when he was drunk, and dress neatly. However, by the time flies, Otani changes to be rude and irresponsible man; (2) the fields existed in the short story are economic field and social field; (3) the highest capital is owned by Otani, it is a symbolic capital in the form of the nobility of Otani?s family; (4) All of symbolic violences are done by mechanism of eufemisation.
The Search For Islamic Studies Information Through Smartphones By Visual Impairments Disability
Hafiar, Hanny;
Subekti, Priyo;
Budiana, Heru Ryanto
Nadwa Vol 12, No 2 (2018): Islamic Education and Humanization
Publisher : FITK UIN Walisongo
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DOI: 10.21580/nw.2018.12.2.2605
This study will find out the pattern of information retrieval about Islamic studies carried out by visual impairments people. This study uses a case study method. Respondents in this study were Muslim women with disabilities in the rehabilitation complex of the blind Wiyataguna, Bandung. The results showed that people with visual impairments used narrative sounds on their mobile phones to capture narrative voice abilities that were arranged at high speed. At first they used standard speed settings, but when the skill of capturing audio through the sense of hearing increased, they set the pace of the narrative to be very fast, so that other people had difficulty listening to it.AbstrakPenelitian ini berusaha untuk mengetahui pola pengambilan informasi mengenai studi Islam yang dilakukan oleh orang yang mengalami gangguan penglihatan. Penelitian ini menggunakan metode studi kasus. Responden dalam penelitian ini adalah perempuan Muslim penyandang cacat yang berada di komplek rehabilitasi orang buta Wiyataguna, Bandung. Hasil penelitian menunjukkan bahwa orang-orang dengan gangguan penglihatan menggunakan suara naratif pada handphone untuk menangkap kemampuan suara naratif yang diatur dengan kecepatan tinggi. Pada mulanya mereka menggunakan pengaturan kecepatan standar, namun ketika keterampilan menangkap audio melalui indera pendengaran meningkat, mereka mengatur laju narasi menjadi sangat cepat, sehingga orang lain sulit untuk mendengarkannya.
EFEKTIFITAS PENGGUNAAN METODE DEMONSTRASI PADA PEMBELAJARAN FIQIH
Fatoni, Ahmad;
Rusydi, Rusydi
Risâlah, Jurnal Pendidikan dan Studi Islam Vol 6 No 1, March (2020): Risâlah, Jurnal Pendidikan dan Studi Islam
Publisher : Fakultas Agama Islam Universitas Wiralodra Indramayu
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DOI: 10.31943/jurnal_risalah.v6i1, March.137
The purpose of this study was to determine the use of demonstration methods in fiqh learning, to determine the obstacles faced in the use of demonstration methods in students, to find out the solutions applied in overcoming obstacles that occur in demonstration methods and to find out student learning outcomes in jurisprudence learning at MI PUI Jatisawit. While the solutions implemented to overcome these obstacles include: Making regulations that require students to carry out divine commands, motivate students and provide guidance in carrying out Fiqh learning, complete infrastructure as support for KBM, provide evaluation and oversee student activities during at school, and increase the hours of religious studies that initially only two hours to three hours. Moreover, for student learning outcomes in jurisprudence, lessons can be categorized as useful, which is first calculated using the percentage scale calculation.
Chuugi Bushido Value in Animation Movie “Sengoku Musou†by Kojin Ochi
Wardana, Ruditya Yogi;
Rahayu, Ely Triasih;
Firmansyah, Dian Bayu;
Hartati, Hartati
JAPANEDU: Jurnal Pendidikan dan Pengajaran Bahasa Jepang Vol 5, No 1 (2020): JAPANEDU Volume 5 Issue 1, June 2020
Publisher : Universitas Pendidikan Indonesia (Indonesia University of Education)
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DOI: 10.17509/japanedu.v5i1.23246
This research was based on one of the most popular Japanese cultural value called Bushido, especially chuugi value in Sengoku Musou animated film by Kojin Ochi. The purposes of this research were: 1) Describing the implementation of chuugi value in bushido, 2) Describing the act of chuugi, and 3) Describing the act that deviate from chuugi. The method used in this research was a qualitative research method. The results of this study showed that there were 20 acts of chuugi and 5 acts that deviate from chuugi in Sengoku Musou animated film. Moreover, this research indicated that the act of chuugi can be motivated by several factors such as the aspect of obedience with orders, the desire to stay together, and the will to sacrifice everything for their master. On the other hand, the deviation of chuugi were occurred because of economic factor, depression factor, psychopathic factor, seeking a target for disappointment factor, and opposing social bonding factor
STRATEGI BERSAING AGEN PERJALANAN KONVENSIONAL DI ERA DIGITAL: STUDI PADA PT. JASA NUSA WISATA
Suryantara, Adhitya Bayu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 3, No 2 (2019): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi
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Lahirnya agen perjalanan berbasis aplikasi (online travel agent / OTA) seperti traveloka, tiket.com dan pegi-pegi tidak hanya merubah gaya hidup orang dalam mengagendakan perjalanannya. Lebih jauh, OTA bahkan mampu mendisrupsi cara berbisnis yang dijalankan agen perjalanan konvensional. Hal ini menyebabkan timbulnya persaingan yang semakin ketat dalam industri agen perjalanan yang melibatkan agen perjalanan konvensional dan agen perjalanan berbasis aplikasi (OTA). Kondisi ini perlu disikapi oleh perusahaan dengan melakukan inovasi-inovasi yang berkelanjutan untuk menghasilkan produk-produk yang memiliki nilai tambah. Agar dapat terus berinovasi, perumusan strategi bersaing menjadi perlu untuk dilakukan agar dapat memetakan posisi perusahaan di dalam industri yang selanjutnya diikuti dengan penyusunan program-program inovatif untuk dapat menjaga keberlangsungan perusahaan sesuai kondisi yang ada. Penelitian ini sendiri merupakan penelitian studi kasus yang bertujuan untuk merumuskan strategi bersaing alternatif dengan menggunakan analisis IFE, analisis EFE, serta analisis Matriks SWOT yang dikombinasikan dengan Matriks IE. Objek dalam penelitian ini adalah PT. Jasa Nusa Wisata yang berada di Pulau Lombok. Dari hasil analisis Matrilks IE diketahui bahwa PT. Jasa Nusa Wisata berada pada kuadran II yang berarti strategi paling tepat dalam posisi ini adalah investasi atau pengembangan secara selektif. Berdasarkan informasi tersebut, selanjutnya dirumuskan sepuluh strategi alternatif dengan menggunakan analisis SWOT yang secara garis besar merangkum kegiatan investasi dan pengembangan secara selektif.
The Epistemology of Al-Ghazali’s Thought on Khabar Mutawatir and Khabar Ahad
Alma?arif
Mutawatir : Jurnal Keilmuan Tafsir Hadith Vol. 8 No. 1 (2018): JUNI
Publisher : Jurusan Tafsir Hadis Fakultas Ushuluddin dan Filsafat UIN Sunan Ampel Surabaya
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DOI: 10.15642/mutawatir.2018.8.1.75-92
Some scholars regarded al-Ghazali as not a well-known expert of the hadith. They even stated that the weakness of al-Ghazali lies in the science of hadith. This article aims to refute those opinions by providing al-Ghazali’s thoughts on hadith, mainly on khabar mutawatir and khabar ahad, as well as the epistemic paradigm that construct his idea on hadith. I argue that al-Ghazali’s thought on hadith has a wide approach i.e. the use of logical and philosophical approach. This shows that al-Ghazali tends to be more inclusive in understanding h}adi>th. Besides, I also argue that the use of logical and philosophical approach has to do with the political milieu where the Sunnite dynasty of Seljuq was in respond against the Shi‘ite Fatimid power of Egypt. The very intellectual milieu of the Fatimid dynasty was flourished by logic and Greek philosophy. As a Sunni defender of the Seljuq, it is a must to fight the intellectual Shi‘ite Isma’ilite of the Fatimid by mastering logic and philosophy. Thus, al-Ghazali’s usage of both approaches in the science of h}adi>th was to justify and defend the authority of the Sunni Ash‘ari of the Seljuq dynasty.
PENGARUH TERPAAN MEDIA SOSIAL YOUTUBE DAN INTERAKSI ANTARSOSIAL TERHADAP PERILAKU IMITASI REMAJA PUTRI (Studi Kasus Video Clip Blackpink-Ddu Du Ddu Du)
Hakim, Rahayu Marini;
Fatoni, Ahmad
Scriptura Vol 10, No 1 (2020): JULY 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University
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DOI: 10.9744/scriptura.10.1.15-23
Dalam penelitian ini terdapar tiga variabel yaitu variabel Terpaan Media dan Interaksi Sosial sebagai Independent dan variabel Perilaku Imitasi sebagai Dependent. Tujuan penelitian ini adalah: (1). Untuk mengetahui dan menganalisis Pengaruh media sosial Youtube konten K-POP terhadap perilaku imitasi remaja putri. (2) Untuk mengetahui dan menganalisis pengaruh Interaksi Sosial terhadap perilaku imitasi remaja putri. (3) Untuk mengetahui dan menganalisis pengaruh media sosial Youtube konten K-POP dan Interaksi Sosial terhadap perilaku imitasi remaja putri. Alat analisis yang digunakan adalah regresi linier berganda dengan bantuan sofware statistik SPSS versi 20. Teknik dalam pengambilan sampel dalam penelitian ini dilakukan dengan followers akun instagram @zonablackpink dengan digunakan sebanyak 395 responden. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif untuk mengetahui pengaruh ataupun juga hubungan antar dua variabel atau lebih. Teknik pengunpulan data menggunakan observasi, kuesioner (angket) dan kepustakaan. Hipotesis dari penelitian ini adalah ada pengaruh yang signifikan antara terpaan media, interaksi sosial terhadap perilaku imitasi pada remaja putri. Diantara pengaruh Terpaan Media dan Interaksi Sosial juga dapat disimpulkan bahwa Interaksi Sosial lebih berdampak pada Perilaku Imitasi. Hasil penelitian juga menunjukan adanya hubungan yang Erat antara variabel terpaan media dan interaksi sosial berdasarkan nilai R.
Pengembangan Animasi Komputer pada Pembelajaran Fisika SMA
Suharyanto, Suharyanto
Jurnal Penelitian dan Evaluasi Pendidikan Vol 9, No 1 (2007)
Publisher : Graduate School, Universitas Negeri Yogyakarta
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DOI: 10.21831/pep.v9i1.1993
Penelitian ini bertujuan untuk: (1) mengembangkan software pembelajaran Fisika SMA; (2) mengungkapkan kelayakan software untuk pembelajaran; dan (3) mengungkapkan kenaikan nilai posttest terhadap nilai pretest setelah pembelajaran dengan software yang dikembangkan. Subjek uji coba adalah tiga orang guru mata pelajaran Fisika, tiga siswa untuk uji coba perorangan, sembilan siswa untuk uji coba kelompok kecil, dan 30 siswa untuk uji coba lapangan. Pengumpulan data menggunakan kuesioner dan tes. Penilaian terhadap kelayakan software dilakukan oleh ahli materi, ahli media, dan guru mata pelajaran Fisika. Tanggapan terhadap penggunaan software dilakukan oleh siswa SMA Negeri 1 Minggir Sleman kelas X. Analisis data menggunakan statistik deskriptif dengan teknik kategorisasi dan persentase. Hasil penelitian menunjukkan bahwa software pada kategori baik menurut penilaian ahli materi dan guru mata pelajaran Fisika, pada kategori sangat baik menurut penilaian ahli media, dan pada kategori baik siswa SMA Negeri 1 Minggir Sleman ditinjau dari aspek pembelajaran, tampilan, dan penggunaan program. Secara umum software dinyatakan layak untuk pembelajaran Fisika SMA. Hasil pretest dan posttest menunjukkan bahwa setelah pembelajaran dengan menggunakan software terjadi kenaikan nilai rata-rata yang cukup besar. Kata kunci: pengembangan animasi^ pembelajaran fisika.