p-Index From 2021 - 2026
61.594
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis IQTISHODUNA Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan International Research Based Education Journal Ilmu Pendidikan: Jurnal Kajian Teori dan Praktik Kependidikan Jurnal Pengabdian UntukMu NegeRI Classroom Action Research Journal (CARJO) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal al-Murabbi Almana : Jurnal Manajemen dan Bisnis MBIA Journal Of Management Science (JMAS) Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Karinov Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) jurnal ilmiah hospitality Journal of Research in Business, Economics, and Education International Journal of Economics Development Research (IJEDR) Jurnal Pendidikan dan Kewirausahaan Journal of K6 Education and Management Enrichment : Journal of Management JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) wacana equiliberium (jurnal pemikiran penelitian ekonomi) JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Syntax Transformation Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian Masyarakat Asia Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Pengabdian UNDIKMA International Journal Of Science, Technology & Management (IJSTM) International Journal of Environmental, Sustainability, and Social Science JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Vivabio : Jurnal Pengabdian Multidisiplin Social Sciences, Humanities and Education Journal (SHE Journal) International Journal of Business, Law, and Education International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Business, Economics, and Social Development International Journal of Economics, Management, Business, and Social Science International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Social Service and Research Interdisciplinary Social Studies International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Abdimas Ekonomi dan Bisnis GREENOMIKA Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis Mahasiswa JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Pajak dan Bisnis (Journal of Tax and Business) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Social Science Studies Indonesian Journal of Multidisciplinary Science Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Al-MIKRAJ: Jurnal studi Islam dan Humaniora JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Manajemen Stratejik dan Simulasi Bisnis Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Sosial dan Humaniora Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Rahmatan Lil’alamin Journal of Community Services (RLA) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) International Journal Administration, Business & Organization PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Journal of Finance and Business Digital (JFBD) Asian Journal of Management Analytics NEAR: Jurnal Pengabdian kepada Masyarakat International Journal of Advanced Multidisciplinary Governors Literacy : International Scientific Journals of Social, Education, Humanities Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ilmiah Ilmu Terapan Universitas Jambi International Journal of Economics (IJEC) Journal of Business Studies and Management Review International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Journal of Scientific Research, Education, and Technology International Journal of Economics and Management Research Asian Journal Science and Engineering Economics and Business Journal International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Eduvest - Journal of Universal Studies International Education Trend Issues The Es Economics and Entrepreneurship Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Journal of Social Science Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi West Science Journal Economic and Entrepreneurship Business and Investment Review Journal of Management and Social Sciences Research Horizon International Journal of Management Research and Economics Journal of Business Management and Economic Development International Journal of Economics, Management and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manajemen dan Pemasaran Digital MILRev: Metro Islamic Law Review Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Journal of Islamic Digital Economics and Management International Journal of Management Science Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Journal of Management and Informatics IIJSE RISK : Jurnal Riset Bisnis dan Ekonomi Majority Science Journal ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat International Journal of Economic Research and Financial Accounting Journal Economic Excellence Ibnu Sina Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Investasi Islam Mandalika Journal of Business and Management Studies Jurnal Penelitian Pendidikan Indonesia Jurnal Penelitian Progresif (JPP) Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif CEMARA: Jurnal Pengabdian Masyarakat Multidisiplin Nusantara Economics and Entrepreneurships Journals International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Strategi Bisnis Teknologi Journal of Indonesia Marketing Association International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Analisa: Jurnal Manajemen dan Akuntansi Asian Journal of Management, Entrepreneurship and Social Science Global Leadership Organizational Research in Management International Journal Business, Management and Innovation Review IJHABS Greenation International Journal of Economics and Accounting Jurnal Ekonomi, Manajemen, Akuntansi Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship META - JOURNAL Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Oikonomia : Journal of Management Economics and Accounting Jurnal Manajemen, Bisnis dan Kewirausahaan CURVE: Journal of Economic, Business and Accounting Journal of Behavioral Economics, Finance, and Management Insights Jurnal Riset dan Inovasi Manajemen Harmoni Economics: International Journal of Economics and Accounting
Claim Missing Document
Check
Articles

Driving SME internationalization through digital transformation strategies Fauzi, Muchamad Rizky; Sudarmiatin, Sudarmiatin; Pratikto, Heri
Jurnal Bisnis Mahasiswa Vol 6 No 2 (2026): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.1120

Abstract

Purpose – This study aims to systematically identify, evaluate, and synthesize the existing empirical evidence on digital platform strategies adopted by small and medium-sized enterprises (SMEs) for internationalization, to map the types of platforms used, the strategic approaches employed, the factors mediating and moderating their effectiveness, and the emerging trends reshaping the digital internationalization landscape. Design/methodology/approach – A Systematic Literature Review (SLR) was conducted in accordance with the PRISMA 2020 protocol. A keyword-based search of the Scopus database retrieved peer-reviewed, open-access, English-language articles in their final publication stage, published between 2015 and 2025. Fifty-nine articles met all inclusion criteria and were subjected to thematic analysis following the six-phase framework of Braun and Clarke (2006). The theoretical foundation draws on the Resource-Based View (RBV), dynamic capabilities theory, institutional theory, and the Technology-Organization-Environment (TOE) framework. Findings – Five themes were identified. First, social platforms consistently outperform commercial platforms in driving internationalization outcomes; hybrid strategies that combine owned digital assets with selective third-party platform engagement are the most effective approach. Second, business model innovation (BMI) mediates the platform-performance relationship, functioning as an absorptive pathway that converts platform capabilities into sustained international performance gains. Third, managerial digital competencies and organizational culture are foundational prerequisites for successful digital internationalization. Fourth, regional infrastructure, institutional environment, and sector type significantly moderate platform effectiveness, with platforms serving a compensatory role in weak institutional contexts. Fifth, AI, blockchain, and FinTech extend SME platform capabilities considerably but face significant barriers to adoption. Research limitations – The review is limited to a single database (Scopus), English-language publications, and open-access articles in the final publication stage, which may have excluded relevant studies. The predominance of manufacturing- and technology-intensive SME contexts in the reviewed literature limits the generalizability to service-oriented and informal-economy SMEs. Future research should prioritize longitudinal studies; adaptive digital maturity models that integrate ecosystem dynamics; mixed-methods investigations of platform trust-building mechanisms in weak institutional environments; and SME-specific Industry 4.0 implementation frameworks. Implications – For SME practitioners, the findings recommend prioritizing investment in social platforms, pairing platform adoption with deliberate business model reconfiguration, and adopting hybrid digital strategies. For policymakers, developing an integrated digital ecosystem that addresses connectivity infrastructure, digital literacy, and gender equity is essential. Platform providers should co-design SME-friendly solutions that address skill, financial, and integration barriers. Theoretically, the study advances dynamic capabilities and institutional theories by repositioning BMI as an absorptive pathway and documenting the dual compensatory-efficiency role of platforms across institutional contexts. Originality – This review is among the first to systematically synthesize the multi-dimensional literature on digital platform strategies and SME internationalization across commercial, social, hybrid, and emerging platform types within a single integrative framework. It contributes new theoretical insights by positioning BMI as an absorptive pathway, establishing the superiority of social over commercial platforms, and documenting environmental dynamism as a boundary condition on intellectual capital conversion. It further advances understanding of how platforms compensate for institutional voids in developing and emerging market contexts.
Adaptasi strategi pemasaran pada usaha mikro perempuan: Studi kasus pada UMKM di Kabupaten Tuban Istiqomah, Nur Hidayatul; Sudarmiatin, Sudarmiatin; Hermawan, Agus
Jurnal Bisnis Mahasiswa Vol 6 No 2 (2026): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.1125

Abstract

Tujuan – Penelitian ini bertujuan untuk memahami bagaimana perempuan pengusaha mikro mengadaptasi strategi pemasaran dalam kondisi keterbatasan sumber daya, serta mengkaji faktor-faktor yang memengaruhi proses adaptasi tersebut. Desain/metodologi/pendekatan – Penelitian ini menggunakan pendekatan kualitatif dengan perspektif interpretif melalui metode studi kasus. Data dikumpulkan melalui wawancara semi-terstruktur, observasi, dan dokumentasi terhadap tiga perempuan pelaku usaha mikro berbasis rumah tangga di Kabupaten Tuban yang dipilih secara purposive. Temuan – Hasil penelitian menunjukkan bahwa strategi pemasaran yang diterapkan cenderung sederhana dan berbasis pengalaman, seperti promosi dari mulut ke mulut dan pemanfaatan jaringan sosial. Namun, pelaku usaha mulai melakukan adaptasi melalui penggunaan media sosial, peningkatan kualitas produk, dan perbaikan kemasan. Adaptasi ini dipengaruhi oleh keterbatasan sumber daya, peran gender, struktur keluarga, serta dukungan komunitas UMKM. Selain itu, makna bekerja bagi perempuan pelaku usaha bersifat multidimensional, meliputi aspek ekonomi, aktualisasi diri, dan stabilitas emosi. Keterbatasan penelitian – Penelitian ini terbatas pada jumlah informan yang sedikit dan konteks wilayah tertentu, sehingga hasilnya tidak dapat digeneralisasi secara luas. Implikasi – Penelitian ini memberikan implikasi teoretis dalam pengembangan kajian manajemen pemasaran yang lebih kontekstual pada usaha mikro perempuan. Secara praktis, hasil penelitian ini dapat menjadi dasar bagi pemerintah dan lembaga terkait dalam merancang program pemberdayaan, khususnya dalam peningkatan kapasitas pemasaran dan literasi digital. Kebaruan – Kebaruan penelitian ini terletak pada penggabungan perspektif adaptasi strategi pemasaran dengan dimensi gender dan makna kerja perempuan dalam konteks usaha mikro berbasis rumah tangga yang masih jarang dikaji secara mendalam.
Peran Mediasi Customer Attitude dalam Hubungan Customer Trust dan Purchase Intention pada Thrift Shopping TikTok Live di Kalangan Gen Z Hardiana, Candra Dwi; Sudarmiatin, Sudarmiatin; Hermawan, Agus; Aminah, Aam
Jurnal Pajak dan Bisnis Vol 7 No 1 (2026): Journal of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v7i1.434

Abstract

EKSPOR TIDAK LANGSUNG DAN PENGENDALIAN PASAR: STUDI KASUS STRATEGI AKSES PASAR INTERNASIONAL PETANI UDANG Istiqomah, Nur Hidayatul; Sudarmiatin, Sudarmiatin; Pratikto, Heri
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 1 (2026): April 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i1.948

Abstract

Abstrak: Penelitian ini bertujuan menganalisis bagaimana struktur kemitraan dan konfigurasi saluran distribusi memengaruhi akses pasar, kontrol pemasaran, dan posisi tawar UMKM akuakultur di pasar internasional. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus pada tiga pemilik/manajer UMKM di Desa Mentoso yang telah terlibat dalam kemitraan ekspor. Data dikumpulkan melalui wawancara mendalam dan dianalisis dengan teknik pengodean, reduksi data, serta penarikan kesimpulan secara iteratif. Hasil penelitian menunjukkan bahwa UMKM mengandalkan strategi ekspor tidak langsung melalui perusahaan mitra, sehingga partisipasi dalam pasar global cenderung pasif. Dalam saluran distribusi, UMKM berperan sebagai produsen kontrak dengan kontrol pemasaran yang sangat terbatas, sementara perusahaan mitra menjadi pemimpin utama saluran. Mekanisme penetapan harga bersifat top-down, yang menempatkan UMKM sebagai price taker dengan daya tawar rendah. Penelitian ini menyoroti adanya kesenjangan antara akses pasar dan kontrol pasar. Meskipun demikian, terdapat peluang untuk memperkuat posisi UMKM melalui diversifikasi saluran distribusi, perolehan sertifikasi internasional, penguatan jaringan bisnis, serta pengembangan model distribusi hibrida.
The Role of Entrepreneurial Cognition in the Internationalization of Small and Medium Enterprises: A Systematic Literature Review Mentari, Sriyani; Sudarmiatin; Pratikto, Heri
International Journal Administration, Business & Organization Vol 7 No 1 (2026): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.740

Abstract

This research utilizes a systematic literature review (SLR) to investigate the impact of entrepreneurial cognition on the international expansion of small and medium-sized enterprises (SMEs). While it is widely acknowledged that cognitive elements significantly affect how SMEs behave in foreign markets, current research remains scattered across diverse theoretical frameworks and constructs. This study analyzes 24 empirical papers from 2015 to 2025 sourced from Google Scholar and Scopus. The analysis reveals that entrepreneurial cognition is a multifaceted concept involving a global mindset, entrepreneurial orientation, managerial cognitive traits, and the ability to recognize opportunities. Furthermore, these cognitive processes are vital in driving internationalization by molding a firm's global perspective and helping leaders identify foreign market prospects. The findings also show that cognitive drivers impact international growth and export success, frequently through intermediate factors like learning orientation, innovation capacity, and decision-making frameworks. This research enhances the microfoundational perspective of SME expansion by focusing on the cognitive attributes of decision-makers rather than just structural factors.
The Effect of Leadership and Work Environment on the Performance of Malang Souvenir MSMEs through Work Motivation and Job Satisfaction Prastiono, Suryo; Sudarmiatin; Heri Pratikto
International Journal of Technology and Education Research Vol. 4 No. 02 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i02.3374

Abstract

This study aims to examine and analyze the influence of leadership and work environment—mediated by work motivation and job satisfaction—on the performance of souvenir-selling MSMEs in Malang City. The growth of SMEs in Malang City has experienced rapid growth due to the boost from the tourism sector, which in turn requires business owners to have increasingly better organizational performance to face the level of competition. However, the performance of SMEs is often hampered by internal problems closely related to human resource management. The primary issues frequently observed in the field include suboptimal leadership and work environments that fail to meet standards of comfort or work orderliness. Using a quantitative approach, this study evaluates various hypotheses covering both the direct and indirect effects of these variables. Specifically, this study provides an in-depth analysis of the roles of work motivation and job satisfaction as mediating variables in the relationship between leadership and work environment on SME performance. It is hoped that the results of this study will provide empirical evidence as well as strategic recommendations useful for the development and improvement of SME performance in Malang City.
Analysis of The Mediating Role of Organizational Culture In Linking Competence and Discipline To Work Effectiveness: A Study of Creative Kokedama SMEs in Batu Saputra, Asep Dana; Sudarmiatin, Sudarmiatin; Pratikto, Heri
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16737

Abstract

This study aims to analyze the impact of competence and discipline on employee performance through the mediating role of work culture at Creative Kokedama Batu. Using path analysis on 50 samples, the data indicate that competence and work discipline are crucial foundations for establishing a solid organizational work culture. Notable findings reveal that competence exerts a more significant influence than discipline, both in shaping work culture and in directly enhancing performance. Overall, the integration of competence, discipline, and work culture has been proven to significantly boost employee performance. The role of work culture as a mediator has also been confirmed to maximize the impact of competence on work outcomes. Therefore, human resource development strategies at Creative Kokedama Batu should prioritize enhancing competence to achieve optimal organizational performance.
INTERNASIONALISASI UMKM JAWA TIMUR: PERAN ORIENTASI KEWIRAUSAHAAN, KESIAPAN DIGITAL DAN PEMERINTAH Widyaningrum, Santi; Sudarmiatin, Sudarmiatin; Pratikto, Heri
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38788

Abstract

Penelitian ini bertujuan menganalisis strategi internasionalisasi UMKM di Jawa Timur dengan menguji peran orientasi kewirausahaan, kesiapan digital, dan dukungan pemerintah terhadap orientasi pasar ekspor. Penelitian ini dilatarbelakangi oleh kenyataan bahwa banyak UMKM memiliki potensi usaha yang kuat, namun orientasinya terhadap pasar ekspor masih terbatas. Dalam konteks ini, orientasi kewirausahaan dipandang dapat mendorong pelaku usaha menjadi lebih inovatif, proaktif, dan berani mengambil risiko secara terukur, sedangkan kesiapan digital diduga mendukung perluasan akses pasar. Dukungan pemerintah juga diharapkan dapat memperkuat hubungan tersebut melalui pelatihan, promosi, fasilitasi, dan penyediaan informasi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Penelitian dilakukan pada UMKM di Kabupaten Malang, Jawa Timur, dengan melibatkan 216 responden yang terdiri atas pemilik atau pengelola usaha. Data dikumpulkan melalui kuesioner terstruktur dengan skala Likert lima poin. Analisis data dilakukan menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS), karena metode ini sesuai untuk menguji hubungan struktural yang kompleks serta efek moderasi. Hasil penelitian menunjukkan bahwa orientasi kewirausahaan berpengaruh positif dan signifikan terhadap orientasi pasar ekspor. Temuan ini mengindikasikan bahwa UMKM yang memiliki tingkat inovasi, proaktivitas, dan keberanian mengambil risiko yang lebih tinggi cenderung memiliki kemampuan yang lebih baik dalam memahami kebutuhan pelanggan ekspor, dinamika pesaing, dan koordinasi internal untuk pasar ekspor. Sebaliknya, kesiapan digital tidak berpengaruh signifikan terhadap orientasi pasar ekspor. Hal ini menunjukkan bahwa penggunaan smartphone, media sosial, akses internet, dan keinginan untuk mempelajari teknologi digital belum sepenuhnya diarahkan pada pengembangan pasar ekspor. Selain itu, dukungan pemerintah tidak terbukti memoderasi secara signifikan hubungan antara orientasi kewirausahaan dan orientasi pasar ekspor, maupun antara kesiapan digital dan orientasi pasar ekspor. Hasil ini menunjukkan bahwa kemampuan kewirausahaan internal masih menjadi pendorong utama internasionalisasi UMKM pada konteks penelitian ini, sedangkan kesiapan digital dan dukungan pemerintah belum memainkan peran penguat yang strategis. Penelitian ini berkontribusi pada pengembangan literatur internasionalisasi UMKM dengan menegaskan dominasi peran orientasi kewirausahaan dalam membentuk orientasi pasar ekspor. Secara praktis, temuan ini menunjukkan perlunya penguatan kemampuan kewirausahaan, serta perlunya perancangan ulang program digitalisasi dan dukungan pemerintah agar lebih terarah pada kebutuhan pengembangan pasar ekspor.
Digitalization and Passive SMEs Internationalization: A Case in Sanan Tempe Industry Cluster, Indonesia Ningtyas, Mega Noerman; Sudarmiatin, Sudarmiatin; Pratikto, Heri
Business and Investment Review Vol. 4 No. 2 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.264

Abstract

Research Aims: The aim of this study is to examine how digitalization enables the internationalization process of micro enterprise in the Sanan Tempe Industry Cluster, Malang, Indonesia We focus n enterprises that did not originally intend to internastional markets. Design/Methodology/Approach: We conducted a qualitative single case study design, following Yin (2018). The case is Mekar Jaya Tempe was selected through purposive sampling as the most prominent and representative producer in the cluster. Data were collected through in depth semi structured interview, direct observation of the production site and digital presence and also documentary analysis of publicly accessible social media content. Data analyzed using thematic analysis following Braun & Clarker (2006), with themes reviewed against the Uppsala Model of Internationalization. Research Findings: Three inteconnectednes themes emerged from the data but these findings challenge the Uppsala Model asumption that internationalization is driven by sequential, conscious market commitment and reveal a theoritical distinct pathway in which digital tools enable cross border market entry without export intent. Conclusion: The concept of digitally mediated passive internationalization to describe the unintentional cross border movement of goods arising from domestic digital marketing activities.
From Local to Global: The Internationalization Process of SMEs Based on the Uppsala Model (A Case Study of Atika Shuttlecocks) Salim, Agus; Sudarmiatin, Sudarmiatin; Pratikto, Heri
Business and Investment Review Vol. 4 No. 2 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.265

Abstract

This study aims to analyze the internationalization process of Small and Medium Enterprises (SMEs) through a case study of Atika Shuttlecocks using the Uppsala Model framework. The research adopts a qualitative approach with a case study method, where data were collected through in-depth interviews with the business owner and supported by secondary data from relevant academic literature. Data analysis was conducted using thematic analysis based on the components of state aspects, change aspects, and network within the Uppsala Model. The findings reveal that the internationalization process occurs progressively through the development of market knowledge and market commitment, which are acquired through direct interactions with international buyers. In addition, marketing activities via social media function as current activities that drive commitment decisions, particularly in terms of product adaptation and business strategy adjustments. The study also finds that digital networks, especially social media platforms, play a significant role in accelerating access to international markets and reducing barriers to expansion.Furthermore, the results indicate that SME internationalization does not fully follow the incremental pattern proposed in the traditional Uppsala Model. Instead, it reflects a combination of gradual learning processes and opportunity-driven expansion facilitated by digital networks. This study contributes to the literature by enhancing the understanding of SME internationalization dynamics in the digital era, particularly by integrating traditional and contemporary perspectives on global market expansion.
Co-Authors A. Rosyid Al Atok, A. Rosyid Al Aam Aminah Abdullah As Shoib Abdullah Syakur Novianto Abdulloh Abdulloh Abdulloh Abdulloh Abel Widi Astuti Achmad Basofitrah Ade Setia Pratama Adelia Rahma Adelia Rahma Adelia Sabrina Pramega Adelia Shabrina Prameka Adi Hermawansyah Adi Hermawansyah Adinata, Alberta Aditya Nirwana Aditya Putra Wardanu Afif Nur Rahmadi Afif Nur Rahmadi Afif Nur Rahmadi, Afif Nur Afif Nur Rokhman Afifa, Nurul Hildha Afni Tri Rahayu Afshana, Dida Maulidya Al Agoes Windarto Agung Suryo Agung Winarno Agus Agus Hermawan Agus Hermawan Agus Hermawan Agus Kurniadi Agus Kurniadi Agus Kurniadi, Agus Agus Salim Ahmad Gozi Ahmad Wahyudin Ahmad Wahyudin Ahmad Wahyudin Aida Dwipriwanti Aini, Nurul Qurrotul Ainun Fuad Aisy Fiklil Nafisah Aisyah Asri Nurrahma Ajeng Atha Ardelia Cahyanti Aji Prasojo Akbar Amin Akh. Fawaid Al Mukaromah Dewi Puspita Alamsyah, Eko Alberta Adinata Albertaadinata Albertaadinata Alfina Jannah Alfiyah Mu'arofah Alif Mudiono Alif Utama, Muhammad Luthfi Alifah, Luthfi Nur Alivi Lutfil Karimah Alviansyah, Havisfal Amalia, Nabila Amelia Setyawati Amelia Setyawati AMELIA SETYAWATI Amelia Sugangga Amelia Sugangga Amin, Muhamamd Sirojuddin Amin, Muhammad Sirojuddin Ana Dwi Setyo Lestari Ana Dwi Setyo Lestari Andika Wulan Febriani Andrianto, Ahmad Andy Chandra Pramana Aniek Murniati Anis Sya'bania Anita Handayani Anni Yudiastuti Arif Isnaini Arif Isnaini Arif Isnaini Arif Wicaksono Arif Wicaksono Arisman Ariyanto, Beny Arsih Amalia Chandra Permata Asep Dana Saputra Asepta, Uki Yonda Aslinda, Aslinda Asy’ari , Ahmad Taufiqurrahman Atras Fahran Aulia Rahmi, Vembri Auramila Divana Esfandiari Awdita Citra Birru Ayu Intan Permatasari Ayu Putriana Dewi Ayu Sukma Arsy Diana Ayuanti, Rafikhein Novia A’isy Fiklil Nafisah Bachtiar Wijaya Bagus Setiawan Bagus Setiawan Bambang Supeno BAMBANG SUPENO Bastomi, Mohamad Beny Ariyanto Bhernanda Artino Bidhin, Rosmiza Bidin , Rosmiza Bidin, Rosmiza Bilqis Nabila Istiqlaliani Bintang Permata Putri Budi Eko Soectjipto Budi Eko Soetjipto Budi UTAMI Budi Utami Buyung Adi Dharma Casimiro Soares Chairatun Nisa’il Firdausi Madjid Choirul Anam Cholifah, Emilia Nur Cici Anggraini Cici Anggraini Cindy Pramita Cindy Pramita Cipto Wardoyo Citra Dewi Kartika Paksi Citra Dwi Marlia R Citra Dwi Marlia Rhochayati Damis Veri Budianto Dayat, Mohammad Deasy Tantriana Dedi Joko Hermawan Dedy Saputra Della A., Ratna Della Ayu Zonna Lia desi kristanti, desi Desy Anggreani Devi Tri Lukitasari Dewantoro, Tomy Wahyu DEWI DIAH FAKHRIYYAH Dewi Diah Fakhriyyah Dewi Nurjannah Dewi Sinta Puspitasari Dewi, Anita Sumelvia Dian Hanif Diana Ambarwati Diana Ambarwati Diana Dwi Kusumasari Diki Egie Nugraha Dimas Wahyu Fahriski Dina Fitrohtur Rohmah Djoewita Djoewita Djoewita Djoewita Djoewita, Djoewita Dwi Andre Vebriansyah Dwi Hernanik, Nova Dwi santoso Dwi Wahyudi Dwi Wulandari Dyah Arini R Dyah Arini Rudhiningtyas Dyah Arini Rudiningtyas Dyah Arini Rudiningtyas Dyah Setyawati Dynda Prista Edi Irawan Edi Murdiyanto Edy Bambang Irawan Ega Saiful Eko Alamsyah Eko Juni Wahyudi Eko Soetjipto , Budi Elfia Nora, Elfia Elfiya Yetti Elok Vilantika Ely Siswanto Emilia Nur Cholifah Eni Noviani Enjelika Enjelika Enjelika Enjelika, Enjelika Erna Retno Rahadjeng Erry Tri Djatmika Erwin Syahputra, Erwin Esti Nurwulan Esy Nur Aisyah Evi Suwarni, Evi Fadhilah Nur Oktaviani Fajar Budiyanto Fajar Budiyanto, Fajar Fajar Dio Wahyu Farika Nikmah Farika Nursasi Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Fatmasari Endayani Fauji, Diah Ayu Septi Fauzi Rahmanuddin Fazli Sofyand Fazli Sofyandori Febriyani, Yanik Fina Ratna Sari Firda Meisaroh Firdaus Romadhoni, Satrio Ahmadtul Firmansyah, Risky Fitriadi, Agus Fitriana Fitriastuti, Dyah Ayu Fuji Santoso Fulgentius Danardana Murwani Gani Ramdani Gersom Arie Sepvianto Gilang Permatasari, Trivena Go Gunawan Santoso Gunawan Santoso Gunawan, Egit Fahri Hadi Sumarsono Hadi, Dita Eka Putri Halid Hasan Hamdani Hamdani Handri Dian Wahyudi Haniatur Rofiqoh Umar Hanif Rani Iswari Hanif Rani Iswari Hapsari, Cecilia Indah Hapsari, Emilly Nur Haqi, Syafrozi Hardiana, Candra Dwi Hariyanti, Sri Hariyono Hariyono Harwida, Gleydis Hasani, Syaiful Hendra, Joni Heri Pratikno Heri Pratikno Heri Pratikto Herlina Kusuma Wardhani Hermawan Hermawan, Romy Hernanik, Nova Dwi Hery Suprayitno Hidayati, Irma Hilwa Rohmahdiniyah Nur Azizah Hotmarulitua Manalu Huddy Iswanto Huddy Iswanto I Nyoman Sudana Degeng I Wayan Jaman Adi Putra Iing Sri Hardiningrum Iklila Amiroh Ilham Pamungkas, Farel Ilham, Moh. Ilham, Rachmad Imam Habibi Imam Mukhlis Imam Muklis Immanuel U Osijo Immanuel Ustradi Osijo Indah Datin Nadliroh Indah Yuni Astuti, Indah Indira Oktavianti Indriani Detty Permatasari Insani, Yogie Dana Iradah Rahman Iradah Rahman Irfan Taufik Irfan Taufik, Irfan Irma Hidayati Irma Hidayati Irma Suryandari Ismawati, Lilik Ismayantika Dyah Puspasari Ismayantika Dyah Puspasari Ita Athia Ita Prihatining Wilujeng Ita Prihatiningsih Ita Wilujeng Iva Chandraningtyas Iva Khoiril Mala Iva Khoirul Mala Ivan armawan Ivan Widjaja Jamaluddin Jamaluddin Jannatul Firdaus Jazuli Jazuli Jazuli Jazuli Jazuli, Moh. Nasir Jimmy wijaya Joni Hendra Junaidi Junaidi Karina Kemala Kespandiar, Tengku Kevin Novantiko Khalikussabir, Khalikussabir Khoirul Ilmiati Khusnia, Rif’atul Krismi Budi Sienatra Kristianingsih, yuyun Kukuh Handojo Kukuh Judy Handojo Kuncahyono Kuncahyono Kusumaryoko, Prayogo Landreas Utama Lie Landreas Utama, Lie Lestari, Yogi Dwi Lilik Ismawati Lilik Ismawati Ludi Wishnu Ludi Wishnu Perdana Ludi Wishnu Wardana Ludi Wishnu Wardhana Ludi Wishnu Wardhana Ludi Wisnu Wardana Ludi Wisnu Wardana Lukmanasari, Herla M Dayat M. Adi Trisna Wahyudi M. Cholid Mawardi M. Dayat M. Fahrizal Hasibuan Madziatul Churiyah Maghfiroh, Rahma Ulfa Mahfudiyanto Mahfudiyanto Mahmud Mahmud Malvin Dharma Malvin Dharma Pradipta Manalu, Hotmarilitua Maretasari, Rina Markhamah, Siti Martin Maslichah Maslichah Masula, Fariham Maula, Farij Ibadil Maulidya Alfi Anita Zain Meda Yusika Mega Aulianda Mega Aulianda Mega Noerman Ningtyas Melany Meldona Miftahul Hadi Miftahul Munir, Miftahul Miftahul Zanna Arsyad Mirza Esvanti Mirza Esvianti Moch. Wahyu Widodo Mochamad Sirodjudin Moh. Faizin Moh. Faizin Moh. Faizin Moh. Faizin Moh. Ilham Moh. Rizky Abdillah Mohammad Amin Mohammad Hamim Sultoni Mohammad Kartika Mohammad Yaskun Mokhammad Nurruddin Zanky Mokhammad Nuruddin Zanky Muchamad Rizky Fauzi Muchammad Firman Mauludin Mufid Andrianata Muhammad Luthfi Alif Utama Muhammad Nashirul Haq Muhammad Nashirul Haq Muhammad Rosyihuddin Muhammad Rosyihuddin Muhammad Saifur Rijal Muhammad Tody Arsyianto Muhammad Zainuddin Muhammad Zainuddin Muhammad Zainuddin Mujiyanti, Sri Ayudha Munandar Munandar Muttaqien, Zaenul Nadhifah Citra Tsani Soraya Nadliroh, Indah Datin Nafisah, A’isy Fiklil Naja Jessyka Maulani Putri Narotama Aulia Fazri Nashiroh, Abdillah Agustya Siwi Nashrullah, Ahmad Happy Nasihiyah Purwaning Wulan Nasihiyah Purwaning Wulan Naswan Harsono Naswan Suharsono Natasya Ika Suryaningsih Nazwan Suharsono Nida Adenia Rahma Nida Adenia Rahma Niluh Komang Kusuma Yasari Nizar Fahmy Maulana Nizar Zain, Fahru Rozi Novilia, Evita Novita Rifaul Kirom, Novita Rifaul Nur Afika Fitriani Nur Diana Nur Diana Nur Hidayatul Istiqomah Nur Oktaviani, Fadhilah Nurhayani Nurhayani Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nurmalita Sari Nursasi, Farika Nurul Farida Nurul Hidayati Nurul Hildha Afifa Nurul Khaerani, Siti NURYANTI, RIZKY Nyuherno Aris Wibowo Nyuherno Aris Wibowo Oktaviani, Fadhilah Nur Oktavianti, Indira Oktora, Yekie Senja Oktora, Yekie Senja Pambudy, Akhlis Priya Pendik Dwi Prasetyo Pitoyo, Achmad Zani Prabu Nurdin Prayogonegoro Pradana, Ludi Wishnu Prakoso Prastiono, Suryo Prayogo Kusumaryoko Prayogonegoro, Prabu Nurdin Prihatin Sulistyowati Prihatin Sulistyowati, Prihatin Puja Sagita Puja Sagita Puji Handayati Purwianti, Ari Purwiyanto Putimelinda, Widya Putra Wardanu, Aditya Putra, Pandu Yudi Putri, Naja Jessyka Maulani Qurrotul Aini, Nurul Rachmawati, Dita Raden Mohamad Herdian Bhakti Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Rahajeng Cahyaning Putri Cipto Rahayu Rahayu Rahayu RAHAYU Rahayu, Wening Padmi Rahma Ulfa Maghfiroh Rahma, Deshinta Raisa Rahman, Fadali Rahmat Agus Santoso Rahmawati Raisa Fitri Rakei Yunardhani Ramadhani, Bima Rana Saifullah Hassan Ratna Della Ashari Ratna Tri Hardaningtyas, Ratna Tri Rayie Tariaranie Wiguna Rayie Tariaranie Wiguna Rayyan Sugangga Rayyan Sugangga Readi, Robbi Regita Niken Ashari Rehana Dwiba Rehana Dwiba Febriani Saputri Restu Millaningtyas Rianzah Munawaroh Richa Afriana Munthe Rieska Maharani Rifaul Kirom, Novita Rif’atul Khusnia Rijal, Muhammad Saifur Rike Selviasari Rike Selviasari Rini Astuti Rita Anggraini Rahayu Rivaldo Kurniawan Rizaldi, Rasyid Akbar Rizkita, Marsya Aulia Rizky Firmansyah Rohmat Romadhoni, Satrio Ahmadtul Firdaus Rosa Indah Parawansah Rosmiza Bidin Rosmiza Bidin Rosmiza Bidin Rosmiza Bidin Rosyihuddin, Muhammad Rozmiza Bidin RR. Ella Evrita Hestiandari Rr. Suci Palasari Rudhiningtyas, Dyah Arini Ruly Wiliandri Ruly Wiliandri Saiful Arif Salsa Rahmawati Saputri Saptaria, Lina Saputra, Asep Dana Sarah Sakiran Salsabila Saraswati, Thusy Tiara Sari, Karina Kemala Sari, Risca Kurnia Sary, Intan Umull Magfira Satria Putra Utama Satrio Ahmadtul Firdaus Romadhoni Septiawan, Bambang Sepvianto, Gersom Arie Setia Pratama, Ade Setyowati, Eko Mety Shafa’ Annisa Puspasari Shafa’ Annisa Puspasari Shahrul Dwi Ananta Sholatiah, Dias Intan Sinarti, Tri Sinollah Sirojuddin, Nur Muhammad Siska Yulia Siska Yulia Siti Nur Khoiriyah Siti Nurbaya Siti Nurul Khaerani Siti Rahayuningsih Siti Ulfatul Faizah Sofia Mahardianingtyas Soleh Hanafi Ihsan Ihsan Sopiah Sopiah Sri Hastutik Sriyani Mentari Subhan, Ega Saiful Sugeng Utaya Suhartini, Yusnia Suharto Suharto Sukarsih Sukarsih Sukma A.D., Ayu Sulton Sholehuddin Sulton Sholehuddin, Sulton Sumarmi Sumelvia Dewi, Anita Sumiati Sumiati Sumiati Sumiati Sunandes, Aris Sunaryanto Suparno Suprayitno, Hery Suprianto Suprianto Supriono Supriono Supriono Supriono Supriono Suratno Suratno Surya Suganda Suryo P, R. Agung Sutomo Sutomo Sutomo Sutomo Teguh Lingga Mukti Thusy Tiara Saraswati Tisa Reta Vianda Titiek Ambarwati Titis Shinta Dhewi, Titis Titisari Ambarwati Tiyas Puji Rahayu Tomy Wahyu Dewantoro Tri Djatmika RWW, Ery Tri Sinarti Tri Sugiarti Ramadhan Trisetia Wijayanti Trisetia Wijijayanti Trisetia Wijijayanti Trisetia Wijijayanti Udin Cahya Ari Prastya Uki Yonda Asepta Ulfa, Dina Maria Ulfa, Dina Maria Maria Umi Nadhiroh Umi Nandiroh Umu Rosyidah Umu Rosyidah Ustadus Sholihin Ustradi Osijo, Immanuel Vembri Aulia Rahmi Vembri Aulia Rahmi Wahjoedi Wahjoedi Wahjoedi Wahyu Dede Gustiawan Wahyuningtiyas, Nanik Wardana, Ludi Whisnu Wardana, Ludi Whisnu Wardana Wardha Nilawati Wasis Jatmiko Aji Wasis Jatmiko Aji Wati, Indah Kumoro Wati, Sri Sulistiya Wening Patmi Rahayu Wening Patmi Rahayu Wening Rahayu Wenny Eka Prasetiawan Wibowo, Nyuherno Aris Widya Novia Hedyanti Widyaningrum, Santi Wiliam Janaldo William Janaldo Wilyan Adiasari Winda Purwaning Suhairiya Windarsari, Wiwin Riski Wishnu Wardhana, Ludi Wisma Miftahur Rozi Wisma Miftahur Rozi Wulandari, Ratna Fitri Yanik Febriyani Yatnanta Ramadhana, Yatnanta Yaumi Rohmah Yayan Inriyani Yogatama, Ahmad Nizar Yogi Dwi Lestari Yosi Mariana Yuanita, Rizki Yudha Pradana Yudiarto Perdana Putra Yudiarto Perdana Putra, Yudiarto Perdana Yuli Soesetio Yuliati Yuliati Yuliati Yuliati Yusuf Yusuf Z, Zulfan Zulkarnaen Zanna Arsyad, Miftahul Zenitha Kurnia Putri Zuli, Mohammad Dullah