Articles
Analysis of Integrated Marketing Communication (IMC) Strategy in Increasing Market Share: Case Study of Selingkar Yogyakarta
Sri Utami;
Azizah, Nurul
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional
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DOI: 10.55299/ijec.v2i2.721
This research aims to provide valuable guidance for marketing practitioners and product developers in developing appropriate and effective IMC strategies. So this research can encourage increased awareness, acceptance and adoption of literacy education products in Selingkar. In this research, descriptive qualitative data collection techniques were used, as well as the data collection process through observation, interviews and documentation. The source of this research is the founder of Selingkar and marketing officer of Selingkar. The research results show that Selingkar has implemented an integrated IMC strategy, including advertising, direct marketing, sales promotion, personal sales, sponsorship, word of mouth, public relations and social media marketing which have an impact on market share . However, the application of IMC is still limited to technology. Additionally, this integration helps manage marketing budgets more effectively and allows for more accurate measurement of campaign results.
The Influence of Social Information Processing and Perceived Usefulness in Building Customer Trust in Halodoc Users
Qhoirunnisa, Oktavia Nur;
Azizah, Nurul
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional
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DOI: 10.55299/ijec.v3i1.853
The rapid development of digital technology has reshaped healthcare, with mobile apps such as Halodoc emerging as key tools for quick and efficient access to medical services and information. However, the success of such health apps depends on customer trust. This study investigated the relationship between social information processing (SIP) theory, perceived usefulness, and customer trust among Halodoc users in Surabaya City using quantitative methods. A total of 157 respondents were sampled, and data analysis was conducted using the SPSS application. The results showed that social information processing and perceived usefulness are simultaneously and partially significant in influencing the development of customer trust, where users assess Halodoc's information features and express satisfaction with its services, which then fosters trust. The findings highlight the importance of social information processing and perceived usefulness in building customer trust, offer insights for increasing trust in healthcare applications and inform marketing and product development strategies in the telemedicine industry.
Hubungan Kebiasaan Mengonsumsi Makanan Paliat dengan Kadar Trigliserida Pada Penduduk Desa Paliat Kec. Kelua
Amalia, Nurul;
Azizah, Nurul
Pharmaqueous: Jurnal Ilmiah Kefarmasian Vol. 3 No. 1 (2021): Volume 3, Nomor 1, Mei 2021
Publisher : Universitas Al-Irsyad Cilacap
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DOI: 10.36760/jp.v3i1.265
Trigliserida adalah lipid utama ditimbunan lemak dan di dalam makanan. Peran senyawa ini dalam transpor dan penyimpanan lipid serta pada terjadinya berbagai penyakit seperti obesitas, diabetes, dan kelebihan lemak dalam darah (hiperlipoproteinemia). Trigliserida dipakai dalam tubuh terutama untuk menyediakan energi bagi proses metabolik, suatu fungsi yang hampir sama dengan fungsi karbohidrat. Fenomena yang terjadi saat ini pada masyarakat adalah pola makan yang tidak sehat, cenderung mengandung tinggi lipid dan rendah serat. Tujuan dari penelitian ini yaitu Mengetahui hubungan kebiasaan mengkonsumsi makanan paliat dengan kadar trigliserida pada penduduk Desa Paliat Kec. Kelua.
Hubungan Umur Dengan Stres Kerja Pada Pedagang New Makassar Mall Kota Makassar
Azizah, Nurul;
Fairus Prihatin Idris;
Andi Asrina
Window of Public Health Journal Vol. 4 No. 4 (2023)
Publisher : Pusat Kajian dan Pengelolaan Jurnal FKM UMI
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DOI: 10.33096/woph.v4i4.765
Menurut data yang dihimpun oleh World Health Organization (WHO) pada tahun 2014 dijelaskan bahwa sebesar 8% dari penyakit akibat kerja merupakan stres kerja atau depresi pada pekerja. Stres dapat diartikan sebagai tekanan, ketegangan dan gangguan yang tidak menyenangkan yang dapat berasal dari luar diri seseorang yang dapat menimbulkan dampak bagi individu maupun organisasi seperti penurunan konsentrasi, berkurangnya kapasitas memori jangka pendek, kinerja jantung dan pernafasan mengalami penurunan, kondisi ini menyebabkan penyait alergi, jantung, hingga kematian. Oleh karena itu kesehatan dan keselamatan kerja berperan penting dalam upaya kita untuk menciptakan lingkungan kerja yang sehat dan aman sehingga dapat mengurangi kecelakaan kerja atau penyakit akibat kerja. Tujuan penelitian ini untuk mengetahui hubungan antara umur dengan kejadian stres kerja pada pedagang New Makassar Mall Di Kota Makassar Tahun 2022. Jenis penelitian ini adalah penelitian kuantitatif dengan dengan desain penelitian cross sectional study. Jumlah populasi seluruh pedagang di lantai basement New Makassar Mall sebanyak 268 pedagang. Untuk menghitung besar sampel menggunakan rumus Slovin sehingga jumlah sampel berjumlah 73 pedagang. Teknik pengambilan sampel yaitu Puposive Sampling. Instrumen yang digunakan adalah kuesioner dan metode analisis data yang digunakan univariat dan bivariat dengan menggunakan Chi-square pada tingkat kepercayaan 95% (α=0,05). Hasil penelitian menunjukkan bahwa ada hubungan antara umur dengan stres kerja dengan nilai p= 0,000 nilai p< 0,05. Diharapkan pada peneliti selanjutnya untuk menganalisa secara mendalam mengenai faktor yang berhubungan dengan kejadian stes kerja pada pedagang di New Makssar Mall di Kota Makassar.
Dakwah Musik: Modernisasi Dakwah Studi Hadroh Riyadhatus Shalihin Pekanbaru
Azizah, Nurul;
Pipir Romadi;
Pramana, M. Agung
Journal of Islamic Management Vol. 4 No. 1 (2024): January
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya, UIN Sunan Ampel Surabaya
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DOI: 10.15642/jim.v4i1.1558
In the context of spreading da'wah, there is diversity in spreading it, one of which is da'wah with music. This research was motivated by the use of musical art in spreading da'wah which was used by Hadroh Riyadhatus Shalihin through the poetry he sang. This article examines how da'wah activities use Hadroh art. This article attempts to answer the main question, namely how did Hadroh Riyadhatus Shalihin renew the da'wah movement through music? Meanwhile, the follow-up question that the writer will explore is how were the activities displayed by Hadroh Riyadhatus Shalihin? To answer these questions, the author uses qualitative methods with data collection techniques through observation, interviews and documentation. The research results show that da'wah through music performed by the Hadroh Riyadhatus Shalihin group makes an innovative contribution to modernizing da'wah, as well as contributing positive things to the world of da'wah and the members who are members of Hadroh RiyadhatusShalihin. The form of da'wah carried out by Hadroh Riyadhatus Shalihin is from poetry which contains Islamic teachings and increases love for Allah SWT and prophet.
BRAND IMAGE, PRICE, AND PROMOTION: HOW DO THEY AFFECT SAMSUNG SMARTPHONE PURCHASE DECISIONS
Prasetya, Hendra;
Azizah, Nurul
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher
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DOI: 10.55047/transekonomika.v4i6.795
This study seeks to analyze how brand image, price, and promotion impact the buying choices of SAMSUNG brand smartphones among students at the Faculty of Economics and Business, Wijaya Kusuma University Surabaya. The target group for this research includes students enrolled in the Faculty of Economics and Business at Wijaya Kusuma University in Surabaya. The sample characteristics include FEB UWKS students who have purchased and used SAMSUNG brand smartphones. The number of respondents in the sample was 96. The findings from the analysis of multiple linear regression and hypothesis testing using t-tests reveal that factors such as brand image, price, and promotion have a strong and favorable impact on the purchasing choices of SAMSUNG brand smartphones among students studying at the Faculty of Economics and Business in Wijaya Kusuma University, Surabaya. To improve consumer purchasing decisions, companies are expected to: (1) Enhance brand image by building a reputable company, increasing consumer satisfaction, and improving product quality; (2) Set more affordable prices that align with quality and benefits and maintain competitiveness; and (3) Conduct promotions that: (a) Utilize various promotional media and (b) Convey clear, interesting, and easy-to-understand messages.
The Effectiveness of the Probing Prompting Learning Model on the Learning Outcomes of Fiqh at Vocational High School: Fa’āliyyah Namūzaj al-Ta’allum al-Muwajjah al-Iqtiṣā’i fī Makhrjāt Ta’allum al-Fiqhi fī al-Madrasah al-Mihniyyah
Azizah, Nurul;
Zain, Auriza Luthfiah;
Marsela, Shanya
Aphorisme: Journal of Arabic Language, Literature, and Education Vol. 4 No. 1 (2023): Geographical Coverage: Indonesia, Nigeria, and Mali
Publisher : Study Program of Arabic Language Teaching
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DOI: 10.37680/aphorisme.v4i1.4151
This research is an effort to improve fiqh learning using the probing prompting learning model to increase effectiveness in the learning system at the vocational school level. Through this approach students can develop a deep understanding of fiqh concepts more interactively and reflectively. Students need to understand religious concepts more maturely at the vocational school level. This study used an experimental research method consisting of an experimental class and a control class with the technique of collecting learning outcomes using an instrument test in the form of a Posttest only and the analysis used is Mann Whitney to analyze ordinal data which may be relevant in the context of driving questions and student responses which can be measured ordinally or qualitatively, to differentiate student responses between groups that use probing prompting and the control group, which produces asymp.sig <0.05, then Ho is rejected and Ha is accepted. Then the results obtained by the researchers used the Mann-Whitney test with SPSS 25, namely 0.00 <0.05, which means that Ho was rejected and Ha was accepted that it can be concluded that the Probing Prompting Learning learning model is effective for class X student learning outcomes at SMK Muhamadiyah Sambungmacan, Central Java.
ANALISIS PENGENDALIAN INTERNAL TERHADAP PIUTANG UMUM (Studi Kasus Pada RSUD Dr. Saiful Anwar Malang)
Azizah, Nurul
Jurnal Ilmiah Mahasiswa FEB Vol. 6 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya
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RSUD Dr. Saiful Anwar memiliki jumlah cadangan atas kerugian piutang tak tertagih yang berasal dari piutang umum meningkat setiap tahunnya. Hal ini disebabkan piutang umum merupakan piutang yang paling beresiko tidak terbayarkan dibandingkan dengan jenis piutang lainnya. Penelitian ini memiliki tujuan untuk evaluasi pengendalian internal piutang umum di RSUD Dr. Saiful Anwar, sehingga dapat mengetahui penyebab peningkatan cadangan atas kerugian piutang dalam kurun waktu empat tahun ini. Teknik yang digunakan untuk menganalisis data yaitu dengan cara membandingkan antara pengendalian internal yang ditetapkan oleh Comitte of Sponsoring Organization of the Treadway Commission (COSO) dengan kondisi sebenarnya yang ada di rumah sakit. Teknik pengumpulan data menggunakan wawancara, observasi kegiatan dan dokumentasi. Berdasarkan hasil penelitian, dapat diketahui bahwa pengendalian internal pada pengelolaan piutang umum RSUD Dr. Saiful Anwar masih kurang efektif. Sehingga terdapat kekurangan yang ditemukan penulis dan penulis memberikan rekomendasi perbaikan agar pengendalian internal pengelolaan piutang umum dapat berjalan secara efektif, yaitu (1) Penanggung jawab piutang umum memiliki skedul piutang per pasien. (2) Memberikan masukan kepada Pemerintah Provinsi Jawa Timur untuk membuat Tim Penghapusan Piutang, agar dapat menghapuskan piutang. (3) Perhitungan rasio, analisis vertikal dan horizontal dijadikan sebagai bahan evaluasi di Bagian Keuangan dan Akuntansi. (4) Meminta persetujuan direktur RSUD Dr. Saiful Anwar dan memberikan masukan kepada BPKAD untuk menghubungkan sistem billing dengan SIBAKU. (5) Meminta persetujuan direktur untuk memperbaiki aplikasi billing, agar dapat mengolah transaksi pembayaran angsuran. (6) Petugas loket yang mengisikan Surat Pernyataan, setelah itu penjamin piutang umum dapat melampirkan minimal 3 KTP dan Surat Penyataan Domisili dari RT/RW. Kata Kunci: Pengendalian Internal, COSO, Piutang Umum, Cadangan Piutang Tak Tertagih
Stimulation Of Development of Social Emotional Aspects of Early Children Through Story Method
Azizah, Nurul;
Diana, Raden Rachmy
Jurnal Paradigma Vol 14 No 1 (2022): April
Publisher : STAI MA'ARIF MAGETAN, INDONESIA
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DOI: 10.53961/paradigma.v14i1.108
Socio-emotional development is an important aspect that must be stimulated in early childhood. Socio-emotional development in early childhood will be the foundation for children to become responsible, caring and productive adults. The story method is one way to stimulate the socio-emotional development of early childhood. This research method uses descriptive qualitative research to see and understand the subject and object under study. The subjects in this study were housewives in the city of Magetan as many as five people who had early childhood. By using the method of observation, interviews and self- report in the data collection process, as well as using the method of studying literature from various sources of journals, books, and supporting research results. Stimulation of social-emotional aspects of development through the story method has a good impact, although it is not optimal due to several obstacles experienced by parents in applying this story method. Socio- emotional development in early childhood education has several indicators which are divided into three aspects, namely aspects of self-awareness, aspects of a sense of responsibility for oneself and others and aspects of prosocial behavior.
Pengembangan Bahan Ajar Interaktif Berbasis Canva Mata Pelajaran IPAS Model Addie di SDN Daleman 2
Azizah, Nurul;
Fatirul, Achmad Noor;
Harwanto, Harwanto
MODELING: Jurnal Program Studi PGMI Vol. 11 No. 2 (2024): Juni
Publisher : Program Studi PGMI Sekolah Tinggi Ilmu Tarbiyah Nahdlatul Ulama Al Hikmah Mojokerto
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DOI: 10.69896/modeling.v11i2.2364
With the development of technology and understanding of how humans learn throughout life that places education as a dynamic and continuous process and involves all aspects of life, learning innovation will be an integral part in improving the education system. Quality education is a learning designed to provide learning experiences to students that not only convey learning facts and concepts, but involves developing skills, attitudes, and building character and values that can support the growth of students as knowledgeable, creative and responsible individuals in society (Habaridota, 2023). In today's digital and technological era, the use of teaching materials is an important part of the learning process to achieve the expected competencies and increase effectiveness and motivation in learning (Wahyudi, 2022) (Novayana et al., 2021). gaps in the use of teaching materials used in the learning process in conventional science subjects so that learning is still monotonous centered on students, then interactive teaching materials are indispensable in helping the involvement of students in the learning process (Puspasari, 2022). Based on the gaps that arise in the learning process, researchers will develop canva-based teaching materials to overcome problems in science subjects related to providing interactive teaching material references that can be used in the learning process to encourage students to optimally involve students in the grade 4 science learning process at SDN Daleman 2 Galis District. In research on the development of Canva-based interactive teaching materials refers to the ADDIE model. Systematically prepared based on the independent curriculum in the grade 4 basic education unit at SDN Daleman 2 Galis District, which is adjusted to the characteristics of the learning material and the characteristics of students.