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All Journal Islamadina : Jurnal Pemikiran Islam Voteteknika (Vocational Teknik Elektronika dan Informatika) JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang REKA KARSA E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Al-Ulum Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Biotropika Prosiding SNATIF Folia Medica Indonesiana Ta´dib Publica : Jurnal Administrasi Pembangunan dan Kebijakan Publik Proceeding SENDI_U FIKRI : Jurnal Kajian Agama, Sosial dan Budaya Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Ilmiah Universitas Batanghari Jambi LET: Linguistics, Literature and English Teaching Journal JURNAL INTEGRASI Risâlah, Jurnal Pendidikan dan Studi Islam JURNAL DINAMIKA MANAJEMEN DAN BISNIS Chimica et Natura Acta al-Afkar, Journal For Islamic Studies Jurnal Ekonomi Integra Jurnal Intek Akuakultur IQRO: Journal of Islamic Education Kelola: Journal of Islamic Education Management Substantive Justice International Journal of Law The Management Journal of Binaniaga Scientific Journal of Reflection : Economic, Accounting, Management and Business SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT Jurnal Teladan: Jurnal Ilmu Pendidikan dan Pembelajaran Jurnal Ilmu Kedokteran dan Kesehatan YUME : Journal of Management JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Syarikat : Jurnal Rumpun Ekonomi Syariah Indonesian Journal of Combinatorics RELIGIA Jurnal Ilmiah Inovasi Agroplantae: Jurnal Ilmiah Budidaya dan Pengelolaan Tanaman Perkebunan Jurnal Pendidikan Islam AL-ILMI Musamus Journal of Physical Education and Sport (MJPES) JURNAL CRANKSHAFT Technologia: Jurnal Ilmiah INTERACTION: Jurnal Pendidikan Bahasa Mega Aktiva: Jurnal Ekonomi dan Manajemen Syntax Idea Jaringan Laboratorium Medis Dinasti International Journal of Education Management and Social Science Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika dan Rekayasa Perangkat Lunak Al-Tazkiah : Jurnal Bimbingan dan Konseling Islam Al Iman: Jurnal Keislaman dan Kemasyarakatan Jurnal Hukum Ekonomi Syariah Jurnal Penelitian Ekonomi Akuntansi (JENSI) Jurnal Bina Manajemen SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Journal of Education Informatic Technology and Science Jurnal Mimbar: Media Intelektual Muslim dan Bimbingan Rohani RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Sunan Kalijaga International Journal on Islamic Educational Research Prosiding Conference on Research and Community Services Management and Sustainable Development Journal Essential: Essence of Scientific Medical Journal Jurnal Pendidikan Guru (JPG) Abdimas: Papua Journal Of Community Service SPEKTRAL : Journal of Communications, Antennas and Propagation International Journal of Health, Economics, and Social Sciences (IJHESS) Nusantara Hasana Journal Jurnal Pengabdian kepada Masyarakat Bulletin of Computer Science Research AL-BASHIRAH: Journal of Islamic Studies JURNAL ILMIAH PENJAS (Penelitian, Pendidikan dan Pengajaran) Al-Mutsla: Jurnal Ilmu-Ilmu Keislaman dan Kemasyarakatan Jurnal Info Sains : Informatika dan Sains Marketing Management Studies An-Nahdlah: Jurnal Pendidikan Islam Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Malikussaleh Journal of Mechanical Science Technology Proceedings of International Conference on Multidiciplinary Research Al-Ubudiyah: Jurnal Pendidikan dan Studi Islam Edunomia : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Kolaboratif Sains Bulletin of Pedagogical Research Jurnal Komunikasi Islam DEVELOPMENT : Journal of Community Engagement Al-Lisan: Jurnal Bahasa CENDEKIA: Jurnal Ilmiah Pendidikan Brilliant International Journal of Management and Tourism (BIJMT) Madani: Jurnal Pengabdian Ilmiah. Journal of Childhood Development Journal of Medical Science; Jurnal Ilmu Medis Rumah Sakit Umum Daerah dr. Zainoel Abidin, Banda Aceh Journal Research in Islamic Education Jurnal Pusat Inovasi Masyarakat Jurnal Manajemen Journal Transformation of Mandalika Social Landscape Journal PENGABDIAN SOSIAL CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Social And Economics Research AT-TAZAKKI: Jurnal Kajian Ilmu Pendidikan Islam dan Humaniora Jurnal Ad'ministrare Jurnal Industri dan Teknologi Samawa (JITSA) Jurnal Teknik Mesin Sinergi Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) Zona Kedokteran: Program Studi Pendidikan Dokter Universitas Batam Kumpulan Artikel Pendidikan Anak Bangsa : Journal Pendidikan, Sosial dan Humaniora Education, Language, and Culture Journal Jurnal Hukum, Politik dan Ilmu Sosial (JHPIS) Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Analisa: Journal of Social Science and Religion Dharma Jnana International Journal on Livable Space Journal MISSY (Management and Business Strategy) PEKERTI Journal Pendidikan Agama Islam & Budi Pekerti Bulletin of Indonesian Islamic Studies PERDULI: Jurnal Pengabdian kepada Masyarakat Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Oportunitas STORAGE: Jurnal Ilmiah Teknik dan Ilmu Komputer Jurnal Masyarakat Mengabdi Nusantara Prosiding Seminar Nasional Pendidikan, Bahasa, Sastra, Seni, dan Budaya JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Darussalam : Jurnal Ilmiah Islam dan Sosial Cakrawala: Jurnal Pengabdian Masyarakat Global Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Ekonomi dan Akuntansi Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Journal of Community Engagement Payungi Jurnal Publikasi Ilmu Manajemen Research Trend in Technology and Management Jurnal Manajemen dan Ekonomi Kreatif Jurnal Pengabdian Ibnu Sina Jurnal Fairness Al-Fahmu: Jurnal Ilmu Al-Qur'an dan Tafsir Shoutika: Jurnal Komunikasi dan Dakwah LINGTERSA: Jurnal 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Scientific Journal of Dermatology and Venereology Siyasah Wa Qanuniyah: Jurnal Ilmiah Ma'had Aly Raudhatul Ma'arif Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat ICONESTH Akuntansi: Jurnal Riset Ilmu Akuntansi Sepakat : Sesi Pengabdian Kepada Masyarakat Jurnal Wilayah, Kota dan Lingkungan Berkelanjutan Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Bisnis dan Kewirausahaan JEBD INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Cendikia Pendidikan Causa: Jurnal Hukum dan Kewarganegaraan Sriwijaya Journal of Obstetrics and Gynecology Tashdiq: Jurnal Kajian Agama dan Dakwah Jurnal Komputer dan Teknologi (JUKOMTEK) Finest : Jurnal Riset dan Pengembangan Ekonomi Islam Jurnal Penelitian, Pengembangan Pembelajaran dan Teknologi (JP3T) International Journal of Economic Research and Financial Accounting Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA) Jurnal Ilmiah Teknik dan Sains (JITS) Assoeltan: Indonesian Journal of Community Research and Engagement Journal of Innovative and Creativity Jurnal Akademi Akuntansi Indonesia Padang Jurnal Akuntansi, Perpajakan dan Auditing Journal of Development Economic and Social Studies (JDESS) Prosiding Seminar Nasional Unimus Jurnal Mimbar: Media Intelektual Muslim Dan Bimbingan Rohani RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam AL GHAZALI: Jurnal Pendidikan dan Pemikiran Islam Jurnal Pengabdian Masyarakat Cendikia Jenius AL GHAZALI: Jurnal Pendidikan dan Pemikiran Islam PENG: Jurnal Ekonomi dan Manajemen AL-ABSHOR : Jurnal Pendidikan Agama Islam ADM : Jurnal Abdi Dosen dan Mahasiswa Education Management: Jurnal Manajemen Pendidikan Islam (Edium) WISDOM : Jurnal Pengabdian Kepada Masyarakat Wisdom EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat JUDIKIS: Jurnal Pendidikan Islam Epaper Bisnis: International Journal Entrepreneurship and Management Al-Mudharabah Journal of Informatics and Communication Technology (JICT) Hikamatzu Journal of Multidisciplinary Research Akuntansi dan Ekonomi Pajak: Perspektif Global Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Karya Nyata: Jurnal Pengabdian Kepada Masyarakat journal of social and economic research Jurilma Multidisciplinary Indonesian Center Journal J-CEKI Jurnal Aktual Pendidikan Indonesia Al Iman: Jurnal Keislaman dan Kemasyarakatan Jurnal Wicara Desa El-Hikmah Jurnal Ilmu Dakwah dan Komunikasi An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan) Ekopedia: Jurnal Ilmiah Ekonomi Aksi Kita: Jurnal Pengabdian Kepada Masyarakat JIMKI: Jurnal Ilmiah Mahasiswa Kedokteran Indonesia Indonesian Journal of Accounting and Governance INTERACTION: Jurnal Pendidikan Bahasa Integrasi: Jurnal Studi Islam dan Humaniora Indonesian Journal of Fundamental and Applied Geography Brilliant International Journal of Management and Tourism
MUHAMMAD YUSUF
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Pengaruh Struktur Modal, Umur Perusahaan  dan Komite Audit Terhadap Nilai Perusahaan pada Perusahaan Sektor Infrastruktur yang Terdaftar di Bursa Efek Indonesia Munadia Sufindra Laely; Ratna Anggraini; Muhammad Yusuf
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/by38c248

Abstract

This study aims to present empirical evidence on the effect of capital structure, company age, and audit committee on company value in infrastructure companies listed on the Indonesia Stock Exchange. Company value in this study is proxied by Price Book Value (PBV). The study was conducted using quantitative methods with secondary data sourced from annual reports. The research population includes infrastructure sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2021–2023. Through purposive sampling, 147 observation samples were obtained, which were then analyzed using panel data regression with the help of Eviews 13 software. The results showed that company age had a positive effect on company value, while capital structure and audit committees were not proven to have an effect on company value.
Sosialisasi Etika Bisnis untuk Meningkatkan Kualitas Manajemen Usaha Pelaku UMKM di Desa Darussalam Kecamatan Bolo Muhammad Yusuf; Eti Muliati; Gusmawarni Gusmawarni; Mihra Julianti; Odesa Ramadanti; Sakinah Sakinah
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 1 (2023): Maret : Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i1.433

Abstract

Doing business, big or small, is bound up with ethical issues. Ethics refers to what a person should do morally. PKM activity partners are UKMs engaged in creative craft products made from acrylic/mute and knitted materials. located in Serang Banten. PKM activities aim to provide partners with knowledge about business ethics that partners need to have in doing business. Plus, partner businesses are located in densely populated areas. It is necessary to maintain ethical behavior where the partner's business is located. The method offered to partners/MSMEs is education/socialization using LEAFLET which is carried out door to door. . The material provided in the leaflet includes a discussion of (1) The role of ethics in business for UMKM, (2) Benefits of doing business for UMKM (3) Application of ethical principles in business in financial, marketing, production and HR activities. The results of the activity showed that partners were very enthusiastic in listening and discussing during the activity. Apart from that, it can provide knowledge about ethics in running a business.
Sosialisasi Etika Bisnis untuk Peningkatan Manajemen Usaha Pelaku UMKM Mekar Sari di Desa Kore Muhammad Yusuf; Sulistyo Utami; Ira Fauziah; Dina Febriyanti
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 4 (2023): Desember : Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i4.436

Abstract

Doing business, big or small, is bound up with ethical issues. Ethics refers to what a person should do morally. PKM activity partners are UKMs engaged in the field of making snack products made from cashew nuts, located in Kore Village, Sanggar District, Bima Regency. PKM activities aim to provide partners with knowledge about business ethics that partners need to have in doing business. Plus, partner businesses are located in densely populated areas. It is necessary to maintain ethical behavior where the partner's business is located. The method offered to partners/MSMEs is education/socialization using LEAFLET which is carried out door to door. The material provided in the leaflet includes a discussion of (1) The role of ethics in business for MSMEs, (2) Benefits of doing business for MSMEs (3) Application of ethical principles in business in financial, marketing, production and HR activities. The results of the activity showed that partners were very enthusiastic in listening and discussing during the activity. Apart from that, it can provide knowledge about ethics in running a business.
Makna Arsitektur Vernakular Pada Rumah Adat Jew di Distrik Atsj Kabupaten Asmat Mansbawar, Sherly Agustien Insoraki; Muhammad Yusuf; Abidin, Muhammad Rais
Indonesian Journal of Fundamental and Applied Geography Vol. 2 No. 2 (2025)
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/1gh2vt68

Abstract

Rumah adat Jew di Distrik Atsj, Kabupaten Asmat, Provinsi Papua, merupakan contoh arsitektur vernakular yang unik dan sarat dengan makna budaya. Penelitian ini bertujuan untuk mengkaji desain, konstruksi, dan makna budaya yang terkandung dalam rumah adat Jew. Hasil penelitian menunjukkan bahwa rumah adat Jew memiliki keunikan dalam desain dan konstruksi yang mencerminkan kebudayaan Suku Asmat. Namun, pengaruh modernitas telah mengancam keberlangsungan arsitektur tradisional ini. Oleh karena itu, perlu dilakukan upaya pelestarian dan pengembangan arsitektur vernakular rumah adat Jew untuk melestarikan warisan budaya Suku Asmat.
Persepsi Masyarakat Desa Marumpa Kecematan Marusu Kabupaten Maros Terhadap Pembangunan Rel Kerata Api Anugrah Sam, Wahyu; Muhammad Yusuf; Muhammad Faisal juanda; Jeddah Yanti
Indonesian Journal of Fundamental and Applied Geography Vol. 2 No. 2 (2025)
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/mdw6ma29

Abstract

Perkembangan transportasi sebagai salah satu elemen penting dalam pembangunan nasional telah membawa dampak besar bagi kehidupan sosial, ekonomi, dan lingkungan masyarakat. Salah satu wujud modernisasi transportasi di Indonesia adalah pembangunan rel kereta api yang menghubungkan Makassar dan Parepare, melewati berbagai wilayah termasuk Desa Marumpa, Kecamatan Marusu, Kabupaten Maros.Penelitian ini bertujuan untuk mengetahui perubahan kondisi lingkungan, persepsi masyarakat, serta upaya mitigasi yang dilakukan akibat pembangunan rel kereta api di Desa Marumpa, Kecamatan Marusu, Kabupaten Maros. Metode penelitian yang digunakan adalah deskriptif kualitatif, dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa sebelum pembangunan, lahan yang digunakan merupakan lahan kosong dan pepohonan alami, sedangkan setelah pembangunan, terjadi perubahan fungsi lahan menjadi jalur rel kereta api yang berdampak terhadap kondisi lingkungan seperti hilangnya vegetasi dan rusaknya drainase. Persepsi masyarakat terhadap pembangunan ini beragam; sebagian besar mendukung karena memberikan kemudahan akses transportasi dan peluang kerja, namun terdapat juga keluhan mengenai kerusakan jalan, genangan air, dan keterlambatan kompensasi lahan. Upaya mitigasi yang dilakukan masyarakat meliputi penanaman pohon kembali serta penggunaan masker untuk menghadapi polusi debu. Penelitian ini merekomendasikan peningkatan perhatian pemerintah terhadap aspek lingkungan dan sosial dalam proyek infrastruktur strategis seperti ini.
دراسة نقدية للتفسير العلمي في العصر الحديث: A Critical Study of Contemporary Scientific Exegesis Gampang Dadiyono; Achmad Abubakar; Muhammad Yusuf
البصيرة: مجلة الدراسات الإسلامية Vol. 5 No. 2 (2024): البصيرة: مجلة الدراسات الإسلامية
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M), Sekolah Tinggi Ilmu Islam dan Bahasa Arab (STIBA) Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36701/bashirah.v5i2.1776

Abstract

The significance of this research lies in its focus on contemporary scientific exegesis, which addresses the stance of modern scholars on this method of interpretation, particularly those who oppose it. The research aims to clarify doubts, provide accurate information to those who are confused on the matter, and present a clear, comprehensive, and accessible explanation, enabling thinkers to reflect and adopt the most appropriate stance—one that leans toward what is beneficial for them and others, and that is pleasing to the Lord of all worlds. The researcher uses inductive, analytical, and critical approaches. Among the findings are: the method of scientific exegesis must be approached with caution, and its steps should be carefully considered. The moderate view on this method is that it is permissible, but only when conditions are met to ensure that the interpretation is valid and acceptable. It is neither absolutely rejected nor accepted without reservations. Scientific exegesis should avoid excessive claims, and the apparent meaning of the text should not be diverted to another meaning unless absolutely necessary—such as when the literal meaning is impossible to accept.
Efektivitas Penyuluhan Pertanian Pembuatan Pupuk Organik Cair di Desa Tompong Patu Kecamatan Kahu Kabupaten Bone Yunus, Zahrani Paradiba; Muhammad Yusuf; Jeddah Yanti; Dinil Qaiyimah; Haris
Indonesian Journal of Fundamental and Applied Geography Vol. 2 No. 1 (2024)
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijfag.v2i1.20247

Abstract

Penelitian ini bertujuan untuk mengukur keefektifan penyuluhan pertanian petani pada dalam pembutan pupuk organik cair serta untuk mengetahui peningkatan keterampilan, pengetahuan, dan sikap petani setelah penyuluhan di Desa Tompong Patu Kecamatan Kahu Kabupaten Bone. Penelitian ini merupakan penelitian deksriptif kuantitatif serta data lapangan dikumpulkan melalui pretest dan posttest kepada petani sebanyak 20 sampel. Hasil penelitian menunjukkan bahwa penyuluhan pertanian berada pada kategori cukup efektif dengan nilai efektivitas penyuluhan sebesar 55,39%. Setelah penyuluhan terjadi peningkatan pengetahuan petani sebesar 21,7% yang berada pada kategori sangat mengetahui, keterampilan petani mengalami peningkatan sebanyak 26,2% yang berada pada kategori sangat terampil dan peningkatan sikap petani sebanyak 8,5% berada pada kategori sangat setuju.  
PERSEPSI MASYARAKAT TERHADAP ANCAMAN BENCANA LONGSOR LAHAN YANG TERJADI DI DESA BONTO KATUTE KECAMATAN SINJAI BORONG KABUPATEN SINJAI Husnul; Sulaiman Zhiddiq; Muhammad Ansharulla S. Tabbu; Muhammad Yusuf; Erman Syarif
Indonesian Journal of Fundamental and Applied Geography Vol. 3 No. 1 (2025)
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijfag.v3i1.251

Abstract

Persepsi Masyarakat Terhadap Ancaman Bencana Longsor di Desa Bonto Katute Kecamatan Sinjai Borong Kabupaten Sinjai. Tujuan dari penelitian ini adalah (1) mengetahui bagaimana masyarakat desa bonto katute memahami konsep ancaman bencana longsor. (2) mengetahui faktor-faktor apa saja yg mempengaruhi persepsi masyarakat setempat terhadap ancaman bencana longsor. (3) mengetahui strategi yang dilakukan masyaraakat Dea Bonto Katute dalam menghadapi ancaman bencana longsor. Penelitian ini merupakan jenis penelitian deskriptif kualitatif. Pengumpulan data dilakukan melalui observasi lapangan, wawancara mendalam dengan 20 informan termasuk aparat desa, relawan bencana, dan warga sekitar yang memiliki latar belakang berbeda, dan dokumentasi. Tehnik analisis data yaitu pengumpulan data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa penduduk memiliki tingkat kewaspadaan yang tinggi terhadap risiko longsor. Hal ini terbentuk oleh pengalaman empiris, terutama kejadian besar pada tahun 2006 dan 2024. Pandangan masyarakat dipengaruhi oleh jenjang pendidikan, informasi yang diterima, kondisi sosial-ekonomi, serta pengalaman pribadi. Strategi yang dilakukan meliputi relokasi tempat tinggal sebagai bentuk perlindungan fisik dan kegiatan gotong royong serta pemanfaatan kearifan lokal sebagai pendekatan sosial dan budaya. Kesadaran kolektif masyarakat terhadap risiko longsor telah terbangun dengan baik dan tercermin dalam berbagai bentuk respons adaptif. Meskipun demikian, sistem mitigasi formal seperti peringatan dini dan edukasi kebencanaan masih perlu ditingkatkan guna memperkuat ketangguhan wilayah secara menyeluruh.
During the Covid-19 Pandemic, Marketing Strategy Analysis for Crispy MSMEs "MA ICIH" D. Yadi Heryadi; Fachrurazi Fachrurazi; Ita Nurcholifah; Muhammad Yusuf
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 1 (2023): Maret: Jurnal Publikasi Ilmu Manajemen 
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i1.1335

Abstract

Large-scale social restrictions (PSBB) cause conventional marketing of company products to be limited. The purpose of this study was to examine the impact of the marketing approach during the Covid-19 pandemic on the performance of MSMEs with technology as a moderator variable with the research subject being Kripik "Ma Icih" MSME customers. MSMEs during the pandemic must be able to carry out product marketing using social media applications. A sample of 100 respondents became the sample of this study. The data collection approach has been tested for validity and reliability by reporting, interviews, and questionnaires. The results showed that: (1) With a value of 0.767 and a P-value of 0.0033, the effect of production on MSME performance is positive and significant. (2) With a result of 0.000<0.05, technology moderates the impact of production on MSME performance in a positive and significant way. (3) Production on MSME performance is positive and significant with a value of 0.468 and a P-Value of 0.042 (4) The positive and significant distribution of MSME performance moderated by technology shows a result of 0.030 <0.05 (5) There is a positive and significant difference between direct marketing and MSME performance with a value of 0.265 and a P-Value of 0.000. (6) the positive and significant effect of direct marketing on the performance of MSMEs moderated by technology shows a result of 0.000 <0.05.
Micro, Small, and Medium Enterprises' Digital Marketing Strategy in Cimekar Village, Bandung Regency I Nyoman Tri Sutaguna; Syamsu Rijal; Chevy Herli Sumerli A; Geofakta Razali; Muhammad Yusuf
Brilliant International Journal Of Management And Tourism Vol. 3 No. 1 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1287

Abstract

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low sales volume. Despite the fact that MSMEs provide employment opportunities for rural communities, they do not eliminate poverty or unemployment. To make the most of digital media, solid digital marketing strategies and concepts are required. Digital marketing is the use of social media networks to conduct promotional activities and map digital markets. Digital marketing ideas can bring geographically dispersed parties together by using computers or other electronic equipment. The goal of this research project is to identify the most effective digital marketing tactics for the growth of MSMEs in Cimekar village, Bandung regency. The descriptive qualitative research method was used in this study. The data for this study is gathered through observations, interviews, and secondary sources such as books, journals, and articles. According to the findings of this study, MSMEs' productivity growth in Cimekar Village has been negative. Even if a website for an online business has already been created, not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies.
Co-Authors A. Rahmat Hidayat AA Sudharmawan, AA Aba, Akbar Abd Fajar Abdi Kurniawan Abdul Ghany Abdul Kahar Syarifuddin Abdul Latief Toleng Abdul Mannan Abdul Mannang Abdul Salam Abdul Wadood Abhiyoga Deyandra Putra Abidin, Muhammad Rais ABS, M Khoirul Acep Bahrum Kamil Achmad Abubakar Achmad Ali Yafi Adam Asyhari Ade Irma Adelia Dwi Sagita Adi Setiawan Adi Suryadi Adrian Febriana Dima Adryan Muhamad Ikram Afifuddin Afraina Nuraini Afrizal " Agnes Soukotta Agus Ahmad Fauzi Agus Suyanto Agus Suyatno Ahdiyenti Ahdiyenti Ahmad Maulidi Ahmad Mujahid Ahmad Saikhu Rifai Ahmad Sultra Rustan Ahmad Syauqi Ahya Ahmaddul Hadi, Ahmaddul Aini Syahrunnisa Ainur Rofiq Ais Rantauni Setyowati Ajeng Kartika Galuh Akdila Bulanov Akhmad Rakhdiani Akhmad Saikhu Akhmad Saikhu Rifai Akhmad Zidni Hudaya Akmaluddin Akmaluddin Alfito Ali Imran Alief Asyur Palallo Alisyah Pitri Aliya Sita Nirmala Amal Fathullah Amalan Amalan Amaliah Hatta Amelia Fitriani Amin, Muhammad Amirul Hadi Amirulmukminin Amril Amrullah Amrullah Andi Achmad Syam Andi Arifwangsan Adiningrat Andi Eki Dwi Wahyuni Andi Iting Andi Juaella Yustiti Andi Marauleng Andi Miswar Andi Nur Fitrianti andini andriati, dea Andryan Muhammad Ikram Angelicha Mida Bernadetha Simanjuntak Anggi Novia Fitriani Anggun Septi N anisatu sa'dyah Anita Anugrah Sam, Wahyu Apollo Apollo Aprha Syenna Aprilia Ulfatul Azizah Aprilza Aswani Arafah Nurfadillah Arfandi Setiawan Arfiansyah Adi Arfiyansyah Adi Argo Putra Prima Arham Arham, Arham Ari Prabowo Arief Goeritno Arief Yanto Rukmana Arif Rachman Putra Arif Unwanullah Arif Unwanullah Arifin Utha Arila Atalia Aris Candra Gunanjar Aris Gunaryati Arman Bin Anuar Armed Tahyas Artani Hasbi Arwansyah Asikin Nor Aslan Noor Asrafiansyah Asrafiansyah Asri Yullasnyah Asriadi Asriadi Atep - Suhendar Aulia Aulia Aurielle Annalicia Setiawan Avisa Cetta Cresma Awaluddin Awaluddin Ayu Alfiah Ayu Andini Ayu Citra Maharani Ayu Lestari Ayu Lestari Dewi Azizul Kholis, Azizul Azmi Asmuni Majid Baba, Basri Bagus Primohadi Syahputra Bahtiar Nopandi Baiq Yuliatin Ihsani Bakhtiar Fahmi Fuadi Barany Fachri Baso Pallawagau Binti Khoiriyah Budi Santoso Busyairi, Muhammad Hasan Cecilia Febiyono Permata Sari Chevy Herli Sumerli Chintia Elvitasari CHOIRUL ANWAR Cindy Putri Dinata Citra Arta, Deddy Novie Corry Yohana D. 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Chasanah Siti Mariam Siti Masita Siti Mayang Sari Siti Nuraini Siti Roudhotul Jannah Siti Rusmiyatun Siti Tanjung Slamet Hariyadi Solly Aryza Soma Gustianda Sopan Hidayat Sri Ayu Andari Putri Alwaris Sri Firmiaty Sri Mawaddah SRI RAHAYU Sri Wulandari Suaib Nur Suci Fadhilah Sudirman Anwar Suf Kasman Sugeng Slamet Sulaiman Zhiddiq Sulaiman Zhiddiq Sulistya Novia Fitasari Sulistyo Utami Sulvinajayanti SUMARNI Sumarta Sumarta Sunaryo, Hadi Surahmanto Suraya Suraya Susi Darihastining Sutrisno Sutrisno Suwarno Suwarno Syaidinil Aksa Syakina Syamsiyah Laela Tunnisa Syamsu Rijal Syukur Yuwono T. Kasa Rullah Adha Takdir, Ahmad Taqiyuddin Tarisya Ramadhani Tenri Ayu Adri Thamrin Thamrin Titi Mildawati Toiyo, Frandika K. Tri Hardhaka Tri Hesti Utaminingtyas Tri Mulyadi TRI WULANDARI Tries Handriman Jamain Tukiran Tukiran Tumini Tumini Tusy Triwahyuni Umar Husein Abdullah Umaya Ramadhani Putri Nasution Umi Baroroh Umi Widyastuti Umiarso Umiarso Uminingsih Untung Nugroho Usnul Khotimah Valda Pramudita Erviani Vincentius Mario Yusuf Vincentius Mario Yusuf Virasanty Muslimah Vivi Bachtiar Wahdaniar Wahid, Muhammad Wahyu Hidayat Wahyu Maulid Adha Weni Fitria Widjaja, Warkianto Widya Dwi Prasetyoningrum Wikanastri Hersoelistyorini Wulandari Wulandari Yakub Subhan Yandha Carbela Putra Yasir, Teuku Yayan Priyantono Yelvi Fitriani Yosafat Donni Haryanto Yosia Dian Purnama Windrayadi Yuliandi Yuliandi Yulianti, Erni Yunus, Zahrani Paradiba Yusra, Yusra Zainul Laily Zakaria, Adam Zarkasi Zarkasi Zulkarnain Zulkarnain Zulkharnaim Zulkharnaim