Articles
Shopee's E-Commerce Marketing Strategy in International Business
Mela Devita;
Zuhrinal M Nawawi;
Nuri Aslami
Journal Of Social Research Vol. 1 No. 1 (2021): Journal Of Social Research
Publisher : International Journal Labs
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DOI: 10.55324/josr.v1i1.3
The lifestyle of modern society and economy has been shaped by the advancement and evolution of information technology. Shopee implements worldwide marketing strategies to achieve success in foreign businesses, due to the high number of internet users and the desire to shop online. This study uses a descriptive approach and uses a qualitative strategy. Secondary data were collected through literature review found in various materials, including scientific journals and novels. The purpose of this research is to find out how Shopee's marketing approach has developed and grown in foreign markets. According to the findings of this study, Shopee uses a combination of techniques, including a pull approach and a push strategy, to increase consumer loyalty. Shopee has launched Shopee Streamer Academy, a new curriculum. Shopee's new program is a one of a kind marketing public relations approach to influencing public perception, which benefits the company's sales.
Indomie Product Marketing Strategy in Entering International Marketing: Indomie Product Marketing Strategy In Entering International Marketing
Wildan Izzaty;
Nuri Aslami
Journal Of Social Research Vol. 1 No. 1 (2021): Journal Of Social Research
Publisher : International Journal Labs
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DOI: 10.55324/josr.v1i1.5
The company needs to prepare a strategy to market its products in order to penetrate the international market. Market competition is so much a challenge for entrepreneurs. In this case, one of the companies that is able to survive with intense competition and successfully penetrate the international market is PT. Indofood Makmur is a company engaged in food and beverage processing. The brand name used by PT Indofood CBP Sukses Makmur Tbk, is Indomie. first time comes with Chicken Broth Flavor only. In Indonesia, the term "Indomie" is commonly used as a generic term that refers to instant noodles. This study aims to describe the marketing strategy used by Indomie products in entering international marketing. In this research, the writer uses descriptive qualitative method where the data collection technique used is literature study. The results showed that the strategy used by Indomie products to enter the international market was by implementing the 3A strategy, namely Acceptability (Product), Availability (Place), and Affordability (Price). With the distinctive taste of the archipelago spread throughout Indonesia, Indomie has been recognized by consumers that Indomie is an original product from Indonesia.
Analysis of The Application of Business Ethics in Online Buying and Selling Transactions on The Shopee Marketplace
Irma Rahmayani Marpaung;
Zuhrinal M Nawawi;
Nuri Aslami
Journal Of Social Research Vol. 1 No. 1 (2021): Journal Of Social Research
Publisher : International Journal Labs
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DOI: 10.55324/josr.v1i1.8
In online buying and selling transactions, a seller is required to not intentionally contradict his words and actions in his business. The seller must have a mandate by displaying an attitude of openness, honesty, optimal service, and doing good with all things, especially in relation to public service. That there are several problems that occur in online buying and selling transactions, including the existence of sellers who post pictures on Shoppe that do not match the original. This study aims to analyze the application of business ethics in online buying and selling transactions on the shopee marketplace. This type of research is juridical-normativeor normative legal research. The nature of this research is descriptive-analytical research. Primary data is research material in the form of documented rules, norms about business ethics and the concept of buying and selling online. Data collection techniques in this study using literature, documentation and interviews. Techniques Data analysis is done by inductive thinking. The results show that: the application of business ethics in online buying and selling transactions on the shopee marketplace, has not applied good business ethics. Because there are still acts of lying and also posting pictures that do not match the original.
NEW ECONOMIC CHALLENGES TO INTERNATIONAL BUSINESS DURING THE COVID-19 PANDEMIC
Divia Zulianti;
Nuri Aslami
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs
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DOI: 10.55324/josr.v1i2.22
The COVID-19 pandemic is currently engulfing the world, including Indonesia, causing various impacts including the economic sector, one of which has a major impact on the international business world. This study aims to determine the impact of the Covid-19 international economic and business challenges in Indonesia today. This type of research is a research with data analysis using qualitative methods. The results of the study show the impact of the Covid-19 pandemic on the global economy, including the international business economy. From the impact of this pandemic, the decline in demand for international products and the inhibition of production and export imports because the raw materials come from outside countries, the impact of this pandemic affects the realization of investment realization is hampered. No exception, investors who plan to invest in Islamic businesses. The increasing risk of Islamic financial institutions from this challenge international economic and business strategies can overcome the impact of the Covid-19 pandemic, it is hoped that international economic and business actors will show empathy and solidarity with stakeholders. international business people develop more profitable business strategies. International business players take advantage of and support the government's stimulus program. Banking and other financial institutions must start revising their growth targets, implementing digital transaction technology in one solution. The international economy and business can play a role in recovering from economic shocks by prioritizing the achievement of the objectives of the international business strategyImpact of Covid-19Impact of Covid-19Impact of Covid-19
ANALYSIS OF MARKETING STRATEGIES IN INCREASING SALES TURNOVER IN TOY ENTREPRENEURS AT SUZUYA TANJUNG MORAWA
Taufik Hidayat;
Nuri Aslami
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs
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DOI: 10.55324/josr.v1i2.25
This study aims to analyze the marketing strategy at the Toy Stand, especially the marketing mix at Suzuya Tanjung Morawa. This study uses a qualitative method, namely a case study that produces descriptive data as outlined in words. Data collection techniques in this study the authors made a direct visit to the children's toy booth to conduct personal interviews with the owner of the toy stand, namely Mr. Ricky Gunawan equipped with sales data. The results showed that the strategy in increasing sales turnover of Toy Stands, namely the segmentation, targeting, positioning strategies and especially the marketing mix had been implemented well although not fully implemented. To be able to further increase sales turnover at the Toy stand at Suzuya Tanjung Morawa, the company should be able to innovate the products sold by the Toy Booth owner, expand the sales market, add promotional activities, expand the trend of today's children's toys and increase creativity in layout. how to set up the Stand so that it can produce more revenue from sales
IMPLEMENTING AN INTERNAL CONTROL STRATEGY FOR THE PERFORMANCE OF PUBLIC SECTOR ORGANIZATIONS
Vanya Nurul Izza;
Nuri Aslami
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs
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DOI: 10.55324/josr.v1i2.27
Strategic management is not only applied to the private sector but has also been applied to the public sector. The implementation of strategic management in the two sectors is actually not that much different, it's just that public sector institutions do not emphasize the organization's goal to seek profit but rather to serve the community. The stages of strategic management begin with strategy formulation, strategy implementation and strategy evaluation. The implementation of public sector strategic management is one of the best ways to achieve good governance. In an effort to realize a better performance of government organizations in providing services to the community, the implementation of strategic management for public sector organizations is very important to improve the effectiveness of the performance of public sector organizations. This requires public sector organizations to think strategically, be able to translate their inputs into effective strategies, and develop the rationale needed to lay the foundation for implementing their strategies. Implementation of strategic management in public sector organizations is expected to assist the organization in realizing its vision and mission. Although the outcome orientation to be achieved by implementing strategic management between the private sector and the public sector is slightly different, the two sectors certainly face different environmental conditions which become their own obstacles in the process of implementing strategic management. To overcome the obstacles that occur, one of them is by using a SWOT analysis approach (strength, weakness, opportunity, and threats). -constraints that occur in measuring the performance of public sector organizations
THE EFFECT OF BUSINESS IMAGE, USER IMAGE, AND PRODUCT IMAGE ON CONSUMER LOYALTY
Muhammad Khairul;
Nuri Aslami
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs
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DOI: 10.55324/josr.v1i2.29
As a primary factor in satisfaction and loyalty, service quality and image has been given a lot of attention This research used a sample of 50 respondents and analyzed the data using structural equation modeling Findings reveal that service quality and corporate image are antecedents of customer satisfaction, but customer satisfaction surprisingly does not have positive and significant effect on customer loyalty. The implications for service providers in any platform service industry is that customer satisfaction hasnot key success to loyalty but continuously improvesthe quality of service and corporate image of satisfaction, but it creates loyalty to buy services and recommend to others
PEMAHAMAN PERMINTAAN KONSUMEN DAN KEMAMPUAN UNTUK BERKOMPETISI SECARA GLOBAL PADA PT. CAKRA ADHI DARMA RAYA ( SEPEDA MOTOR ) KOTAPINANG
Amelia Padillah Siregar;
Nuri Aslami
Journal of Social Research Vol. 1 No. 3 (2022): Journal of Social Research
Publisher : International Journal Labs
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DOI: 10.55324/josr.v1i3.35
Perkembangan dunia usaha dewasa ini ditandai dengan makin tajamnya persaingan, khususnya dalam pengelolaan unit usaha perusahaan. Kondisi ini tidak saja dialami perusahaan swasta tapi juga untuk perusahaan pemerintah, karena masing-masing perusahaan mempunyai arah dan tujuan yang sama yaitu mengelola sebuah bisnis yang menguntungkan. Mengingat begitu tinggi resiko yang ditimbulkan dari pengelolaan bisnis, maka perusahaan swasta dan pemerintah mempunyai tujuan untuk memuaskan pelanggan. Adapun cara dalam menciptakan kepuasan pelanggan itu dengan jalan memberikan layanan yang baik dan ramah pada pelanggan, melakukan promosi yang menyakinakan buat pelanggan, karena pelanggan dianggap sebagai raja sehingga perusahaan harus memenuhi segala keinginan pelanggan.PT. Cakra Adhi Darma Raya merancang dan menghasilkan produknya berupa sepeda motor Honda tipe Matic beat dari segi kelengkapan fungsi (fitur), desain, pilihan warna, keunggulan, dan daya tahan sangat lengkap dan unggul dan berhasil menetapkan harga sesuai dengan kebutuhan konsumen dalam persaingan dan biaya yaitu harga, pengaruh harga, dan keterjangkauan harga. Kemudian telah melakukan promosi produk dengan baik, seperti advertising, sales promotion, ataupun personal selling. PT. Cakra Adhi Darma Raya juga dinilai sudah mampu bersaing secara sangat baik dari segi persaingan merek jika dibandingkan dengan merek sepeda motor lainnya. Dan dalam hal persaingan bentuk juga sudah mampu bersaing secara baik karena Honda beat bentuknya lebih sederhana dan bagus
PEMANFAATAN INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING TERHADAP BRAND EQUITY
Febriana Sakina;
Nuri Aslami
Journal of Social Research Vol. 1 No. 3 (2022): Journal of Social Research
Publisher : International Journal Labs
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DOI: 10.55324/josr.v1i3.36
Social media merupakan media baru yang berkembang pesat di Indonesia. Media tersebut dapat digunakan untuk membangun ekuitas merek sebuah perusahaan. Tujuan penelitian ini adalah untuk menentukan seberapa besar pengaruh social media marketing dalam Instagram. Penelitian ini bertujuan untuk mengetahui makna media sosial sebagai aplikasi sosial yang memungkinkan pembuatan, pertukaran, serta berbagi informasi berupa foto dan gambar yang telah dibuat oleh pengguna berbasis internet dan teknologi. Pemasaran media sosial merupakan sarana yang berguna bagi masyarakat untuk mengenal dan memahami suatu hubungan dan memenuhi sesuatu yang dicari atau dibutuhkan konsumen yang dibangun melalui media sosial secara efektif dan efisien. Keterampilan dan kecerdasan seseorang atau konsumen dalam suatu produk atau layanan yang digunakan dari nama dan merek tertentu dikenal sebagai kesadaran merek. Penelitian ini menggunakan metodologi studi kualitatif dengan analisis data yaitu studi pustaka
PERAN HUKUM PADA TRANSAKSI BISNIS INTERNASIONAL DI ERA PERDAGANGAN BEBAS
Aminur Alfi Syahrin alfi;
Nuri Aslami
Journal of Social Research Vol. 1 No. 3 (2022): Journal of Social Research
Publisher : International Journal Labs
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DOI: 10.55324/josr.v1i3.41
Latar Belakang: Lalu lintas perdagangan saat ini sangat maju dengan pesatnya, pemenuhan kebutuhan hidup masyarakat didapat tidak hanya berasal dari wilayahnya sendiri. Kebutuhan yang terus meningkat, membawa masyarakat internasional semakin bebas memilih dan menentukan siapa dan apa yang bisa dianggapnya mampu melakukan pemenuhan kebutuhan hidupnya. Tujuan: Penelitian ini untuk mengetahui peran hukum lalu lintas perdagangan pada transaksi Internasional diera perdagangan bebas. Metode: Penelitian ini menggunakan metode kualitatif dimana peneliti memilih jenis penelitian hukum normatif dengan menggunakan sumber dan bahan penelitian berasal dari perundang undangan, buku-buku/literature hukum. Hasil: Asas kebebasan tetap harus memenuhi prinsip hukum umum yang dapat dalam sumber hukum kontrak internasional Kesimpulan: Hukum transaksi bisnis internasional terkategori berada dalam ranah hukum privat, sehingga terhadapnya diberikan kebebasan kepada para pihak untuk menentukan isi perjanjian yang menjadi prestasi dalam sebuah perikatan. Meskipun demikian, transaksi bisnis yang dilakukan oleh dua subjek hukum yang berlainan warganegara tersebut harus tetap megindahkan hukum internasional mengenai transaksi bisnis yang mereka lakukan, selain harus memperhatikan kaidah hukum nasional masing-masing negara