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Studi Empiris tentang Kontribusi Harga, Varian Produk, dan Kemasan terhadap Pembentukan Minat Beli Produk Sabun Mandi Batang (Studi Kasus terhadap Pekerja Rantau di Kota Surabaya)
Didit Darmawan;
Samsul Arifin
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 4 No. 2 (2021): Agustus 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia
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DOI: 10.37112/bisman.v4i2.1170
Every brand owner must understand the desires of his consumers from the products he offers through the exchange process. Bar soap products still have regular consumers and the market potential is still growing. Packaging is one form of physical communication that the company makes to potential customers as well as a product attraction. Packaging has the potential to attract consumers to buy products because of the tendency of consumers to be easily attracted by their physical attention. In addition, prices can attract consumers' attention if they are aimed at the right target market. To strengthen repurchase interest, brand owners use product variants so that consumers have a wide choice of brands. This study aims to determine the effect of price, product variants and packaging on product purchasing decisions. The population in this study were users of bar soap in the city of Surabaya. Samples were taken from a group of boarding house workers and bar soap users who chose the brand and used it. The number of samples was 87 people who were determined based on the purposive sampling method. The analysis tool is multiple linear regression analysis. The results showed that all independent variables had a significant effect on the dependent variable. Likewise, the simultaneous influence on the dependent variable. The variable that has a dominant effect is indicated by the price variable.
Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan
Didit Darmawan
Jurnal Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro
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DOI: 10.14710/jab.v8i2.25267
The growing of restaurant industry is causing high competition among business competitor, each business is required to create competitive advantage to satisfy customers and increase the level of sales. Business people in this industry strive to achieve maximum satisfaction for their customers and not only to achieve profits. This is because satisfied customers will determine the sustainability of the relationship with the restaurant. Every effort should be made to get satisfied customers with restaurant services. This study aims to analyze and discuss the influence of product quality, brand awareness and price on customer satisfaction in Dewi Kahyangan restaurant in Jombang City. The three independent variables involved in this study are product quality, brand awareness and price. One dependent variable is customer satisfaction. The research method used was qualitative. The sampling technique used wasnon-probability sampling. The population in this research all custumes who had eaten at the Dewi Kahyangan restaurant in Jombang City, with 100 respondents of sample size.The technique for taking samples is used non probability sampling techniques with accidental sampling method. The analytical tool used was multiple linearregression with SPSS 24.0 for windows. The results showed that product quality, brand awareness and price had a significant partial and simultaneous effect on customer satisfaction.
The Role of Trust, Ease of Use and Security on Shopping Interests at Lazada
Misbachul Munir;
Didit Darmawan
Engineering and Technology International Journal Vol 4 No 03 (2022): Engineering and Technology International Journal (EATIJ)
Publisher : YCMM
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DOI: 10.55642/eatij.v4i03.238
Online shopping behavior has been widely observed by various studies. This led to continuous theory development. Online sellers have developed forms and are increasingly attracting online shopping enthusiasts. Various factors can cause the emergence of interest in shopping online. This study intends to observe the variables of trust, ease of use and security on shopping interest in the well-known marketplace, namely Lazada. This study took a sample of 100 people as Lazada users. With the regression technique it is known that trust is a variable that plays a significant role in shopping interest at Lazada. The same goes for ease of use and security.
PENGUATAN KOMITMEN ORGANISASI MELALUI KEBIJAKAN PENGEMBANGAN KARIR DAN PROFESIONALISME KARYAWAN
Arif Rachman Putra;
Didit Darmawan
Jurnal Ilmiah Satyagraha Vol 5, No 2 (2022)
Publisher : Universitas Mahendradatta Denpasar
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DOI: 10.47532/jis.v5i2.477
memuat Salah satu cara untuk dapat menjadi unggulan pasar adalah dengan memiliki karyawan yang memiliki kemampuan tinggi serta loyal pada organisasi tempat bekerja. Untuk itu diperlukan kerjasama antara karyawan, manajemen, serta pemilik perusahaan. Kerja sama ini dapat terjadi jika masing-masing pihak memiliki komitmen terhadap organisasi yang kuat. Penguatan komitmen organsiasi dapat dilakukan dengan mengembangkan faktor-faktor yang memiliki peran pada komitmen organisasi. Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh pengembangan karir serta profesionalisme karaywan terhadap komitmen organisasi. Penelitian kuantitatif ini dilakukan pada CV Anugerah Sidoarjo dengan sampel sebanyak 66 responden. Data kemudian diproses menggunakan SPSS dengan alat regresi. Hasil penelitian menunjukkan pengembangan karir memberikan pengaruh yang signifikan pada pembentukan komitmen organisasi. Selain itu, komitmen organsisasi juga dipengaruhi oleh profesionalisme karyawan. Secara bersama pengembangan karir dan profesionalisme memberikan pengaruh signifikan pada komitmen organisasi.
A Community Empowerment Through Motorcycle Reparation Training at Youth Organization
Rahayu Mardikaningsih;
Ella Anastasya Sinambela;
Didit Darmawan;
Samsul Arifin;
Jahroni Jahroni;
Arif Rachman Putra;
M. Syaiful Anwar
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 3 No. 2 (2022)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/spekta.v3i2.6839
Background: In Karangtanjung Village, Sidoarjo, the youth and women have solid cadet members. However, so far the activities carried out are of a social nature and do not focus on economic development. Youth organizations in the Karangtanjung Village often receive visits from several universities to provide counseling. However, the visit did not involve training. For this reason, the University of Sunan Giri Surabaya community service team carried out community service activities. This activity aims to provide training on motorcycle engines. Contribution: Economic development from the participation of youth in the village through businesses in the motorbike service sector Method: Direct training to youths and get to know various minor problems on motorbikes. Results: The results of this community service activity can be said to be successful and did not encounter significant obstacles. There were 30 participants who already had an understanding of how to lightly maintain motorbikes and how to carry out motorcycle maintenance and repairs. All residents of Karangtanjung and University of Sunan Giri appreciate the community service activities that have been carried out. Conclusion: Youth organizations have the ability to carry out minor motorcycle repairs which can be used as initial provisions if they are going to become entrepreneurs in the automotive sector
Keterbentukan Kepercayaan Pelanggan Shopee Melalui Kualitas Hubungan, Reputasi dan Keamanan Marketplace
Siti Nur Halizah;
Allyana Infante;
Didit Darmawan
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 1 (2022): August 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)
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DOI: 10.47065/ekuitas.v4i1.1712
Currently, technological developments are sophisticated. Recent human development has been complemented by rapid changes in technological progress and an increase in the variety of digital services and devices. Advances in technology have always made it easier for humans to move quickly. In addition, the results obtained are also much more. The capacity to achieve technology, diffusion of innovation, generation of knowledge and creativity are the fundamental factors needed to provide economic growth and development as well as a sustainable competitive advantage. Marketplace has developed into a form of marketplace that emphasizes convenience, speed and product diversity. The barriers of distance and space have had an effective alternative solution. Marketplace is built and developed based on customer trust. This study aims to determine the role of relationship quality, reputation and security of the Shopee marketplace on customer trust. The population of this study is aimed at customers from Shopee in Manila City in the Philippines. The sample of this study used 177 respondents. In this study, three independent variables and one dependent variable were used. The analysis technique uses multiple linear regression. This study proves that the reputation and security of the marketplace have a significant effect on customer trust. Likewise, the quality of the relationship has a significant effect on customer trust.
Strengths and Weaknesses of Using Electronic Money as a Substitute for Cash
Ella Anastasya Sinambela;
Didit Darmawan
Journal of Social Science Studies (JOS3) Vol 2, No 2 (2022): July 2022
Publisher : metromedia.education
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DOI: 10.56348/jos3.v2i2.27
Economic activities that utilize the sophistication of information technology that helps make it easier for people to make buying and selling transactions. The use of electronic money as an alternative to non-cash payment instruments shows considerable potential to suppress the growth rate of cash use. This study aims to determine the advantages and disadvantages of using electronic money as a substitute for cash. The results of this study are that people like the advantages of electronic money, such as how to transact with electronic money which is known to be relatively easy, just by bringing the electronic money card closer to the reader or just by scanning the chip, people can make payment transactions. Meanwhile, the drawback is that it cannot be used in all places for financial transactions such as cash, because it can only be used at merchants who have collaborated with electronic money issuers and are usually widely available in big cities. Not guaranteed by deposit insurance institutions, and the safety factor.
STUDI PADA PERILAKU PEMBELIAN ROKOK TANPA CUKAI BERDASARKAN HARGA DAN CITRA MEREK
Didit Darmawan
Jurnal Industri Kreatif dan Kewirausahaan Vol 5, No 2 (2022): DECEMBER
Publisher : Universitas Sahid
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DOI: 10.36441/kewirausahaan.v5i2.1314
Perilaku konsumen perlu diamati oleh setiap pemasar. Harga dan citra merek adalah elemen penting yang mungkin menyebabkan perilaku pembelian terhadap produk rokok. Namun, perilaku konsumen rokok tanpa cukai menimbulkan ambigu karena merupakan produk illegal. Harga menjadi alasan pembelian namun citra merek masih diragukan menjadi dasar keputusan pembelian. Studi ini bermaksud mengetahui peran dari variabel harga dan citra merek dalam membentuk keputusan pembelian rokok tanpa cukai. Studi ini mengamati pasar rokok tanpa cukai di kalangan mahasiswa. Populasi yang dituju adalah perokok dari kelompok mahasiswa. Ada 100 perokok yang dijadikan sampel sebagai responden. Pembelian rokok di studi ini ditentukan oleh harga dan citra merek. Responden telah memberikan tanggapan kedua variabel bebas tersebut memberi peran nyata terhadap keputusan pembelian rokok tanpa cukai. Harga rokok lebih dominan dibanding citra merek.
Pengaruh Lokus Kendali, Lingkungan Sosial dan Perilaku Produktif Mahasiswa terhadap Intensi Berwirausaha
Didit Darmawan
Justek : Jurnal Sains dan Teknologi Vol 5, No 2 (2022): November
Publisher : Unversitas Muhammadiyah Mataram
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DOI: 10.31764/justek.v5i2.11955
Abstract: Entrepreneurship is a concept of independence that must be learned by students as educated human resources. Entrepreneurship is one of the solutions to achieve a level of welfare in the future apart from working as an employee in a company. With various dynamics in the academic environment at universities, it can support the formation of an entrepreneurial spirit among students. Entrepreneurial intentions are important to observe as a basis for entrepreneurial behavior and solutions for unemployment among graduates. This study intends to study and determine the role of locus of control, social environment, and productive behavior in shaping entrepreneurial intentions. The study involved 100 respondents taken from several universities in Surabaya. With the regression technique known several findings. The locus of control is proven to have a real role in shaping students' intentions to become entrepreneurs. The social environment supports students to be interested in entrepreneurship. Productive behavior needs to be made stronger because it is one of the determinants of entrepreneurial intentions.Abstrak: Kewirausahaan adalah konsep kemandirian yang harus dipelajari oleh mahasiswa sebagai sumber daya manusia terpelajar. Kewirausahaan adalah salah satu solusi mencapai tingkat kesejahteraan di masa depan selain bekerja sebagai pekerja di perusahaan. Dengan berbagai dinamika di lingkungan akademis di perguruan tinggi dapat menunjang keterbentukan jiwa kewirausahaan di kalangan mahasiswa. Intensi berwirausaha penting untuk diamati sebagai dasar perilaku kewirausahaan dan solusi bagi pengangguran di kalangan sarjana. Studi ini bertujuan untuk mempelajari dan mengetahui peran dari lokus kendali, lingkungan sosial, dan perilaku produktif terhadap intensi berwirausaha. Studi melibatkan 100 responden yang diambil dari beberapa perguruan tinggi di Surabaya. Dengan teknik regresi diketahui beberapa temuan. Lokus kendali terbukti memiliki peran nyata membentuk intensi mahasiswa untuk berwirausaha. Lingkungan sosial mendukung mahasiswa untuk berminat berwirausaha. Perilaku produktif perlu dibentuk lebih kuat karena merupakan salah satu determinan dari intensi berwirausaha.
PENGEMBANGAN KEUNGGULAN KOMPETITIF UMKM MELALUI STRATEGI ORIENTASI PASAR DAN INOVASI PRODUK
Ernawati Ernawati;
Rahayu Mardikaningsih;
Didit Darmawan;
Ella Anastasya Sinambela
Jurnal Industri Kreatif dan Kewirausahaan Vol 5, No 2 (2022): DECEMBER
Publisher : Universitas Sahid
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DOI: 10.36441/kewirausahaan.v5i2.1338
Setiap perusahaan yang berada dalam suatu industri dan menghadapi persaingan harus memiliki keunggulan kompetitif. Hal ini mutlak diperlukan tidak hanya bagi perusahaan besar tetapi juga perusahaan kecil dan menengah untuk menjamin kelangsungan usaha. Bisnis akan terus berjalan jika perusahaan berhasil menciptakan keunggulan bersaing. Ini adalah kunci penting untuk memenangkan persaingan. Studi ini berusaha mengamati peran kedua strategi tersebut dalam membentuk keunggulan bersaing. Kajian difokuskan pada UMKM alas kaki di Desa Wedoro, Sidoarjo, Kecamatan Waru, Kabupaten Sidoarjo. Dengan melibatkan beberapa pengusaha alas kaki sebagai sumber informasi untuk mencapai temuan penelitian ini. Berdasarkan hasil pengolahan data diketahui bahwa orientasi pasar dan inovasi produk memiliki peran yang nyata dalam membentuk keunggulan kompetitif.