Articles
Socialization as Integrated Marketing Communication Strategy in Increasing Brand Awareness (Case study "Solo Destination" Application of Solo City Government)
Wijaya, Lina Sinatra;
Vanel, Zon;
Huwae, George Nicholas;
Kristanto, Budhi
Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University
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DOI: 10.9744/ijbs.3.1.54-63
The rapid development of technology makes a city government communicate with the community while building or improving its image. This condition provides its advantages for cities that have a good image, such as increasing the investors, revenue in the tourism sector and cities, and also the development of the cities. The purpose of this study is to socialize the Solo Destination Application to increase brand awareness of the society toward this application. This is descriptive qualitative research and the sample of the population is represented by 131 students from one junior high school, one senior high school and also 100 PKK (Family Welfare Organization) members in two sub-districts in Solo city. The result shows that to increase the awareness of the society in using the application, socialization should be done by the Solo city government to disseminate evenly to strategic targets such as to most of the junior/senior high schools, all the sub-districts citizens and also to other government offices in Solo as a whole. Besides, the use of word of mouth campaigns to ensure that the marketing strategy through social media such as Facebook and Instagram should also be put to the highest and best use.
FORMULASI IKAN ASIN DAN IKAN LELE SEBAGAI UPAYA PENINGKATAN NILAI GIZI PANGANAN TRADISIONAL SALA LAUAK
Batubara, Siti Chairiyah;
Puspitasari, Diah
Jurnal Industri Kreatif dan Kewirausahaan Vol 3, No 2 (2020): DECEMBER
Publisher : Universitas Sahid
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DOI: 10.36441/kewirausahaan.v3i2.70
Penelitian ini bertujuan untuk mendapatkan formulasi terbaik dengan menggunakan ikan asin dan ikan lele sebagai bahan utama. Penelitian ini menggunakan metode Mixture Design dengan software Design Expert (DX) 10 ®yang digunakan dalam melakukan optimasi formula. Formulasi optimum sala lauak diperoleh pada perbandingan ikan asin : ikan lele 60% : 40% yaitu kadar air 41.164%, kadar abu 2.002%, kadar protein 7.361%, kadar lemak 20.621% dan kadar karbohidrat33.213%.
Penggunaan Media Android dalam Pembelajaran Sistem Sirkulasi Kelas XI SMA
Nur, Miftah Saddatin;
Langi, Indriani Limbong;
Hardianto, Hardianto
Biology Teaching and Learning Vol 2, No 2 (2019): Desember
Publisher : Universitas Negeri Makassar
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DOI: 10.35580/btl.v2i2.12010
Abstract. The use of learning media is something that cannot be separated and is already an integration of the learning methods used, learning media can explain what the teacher is not able to say through words, so abstractness is in accordance with the existing concepts. This study aims to study how the influence of the use of android-based learning media on learning biology circulating class XI SMA. By using android students can better understand the concepts in learning, can repeat lessons that do not need to consider from face to face time in class, and can also make students to learn independently because of the availability of subject matter that can be accessed using Android. The results of this study prove that the incorporation of android in learning can attract students' interest and motivation in learning and also help students understand the concepts in the circulation system and can make students learn independently. Keywords: android, biology learning, circulation system.
PELAKSANAANBERNYANYI SECARA UNISONO PADA PEMBELAJARAN SENI BUDAYA DI KELAS VII A SMP NEGERI 1 SITIUNG
Prihandono, Eko;
Yensharti, Yensharti
SENDRATASIK UNP Vol 8, No 2 (2019): Seri A Desember 2019
Publisher : FBS Universitas Negeri Padang
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DOI: 10.24036/jsu.v8i2.106589
Abstract This research aims to determine the implementation of cultural arts learning activities in VII-A class in SMP Negeri 1 Sitiung whether in accordance with the prevailing curriculum. This type of research is qualitative research with a descriptive method. The main instrument in this research is its own researchers. Data collection techniques are conducted by way of library studies, observations, interviews and documentation. The steps for analyzing data are studying all data, reducing data, presenting data. The results showed that the implementation of learning in SMPN Negeri 1 Sitiung has not used any interesting media. While in the Learning Implementation Plan (RPP) lead students to hear directly the songs that will be learned using electronic media. The teacher looks stammering read the song notation. Some Siswa–siswi class VII A SMPN Negeri 1 Sitiung still do not possess several indicators of learning objectives and do not understand the technique of singing well, it can be seen when students sing the song in the class. So in school should students also learn and practice Unisono singing at home, in order to get maximum results and objectives achieved. Keywords: Implementation of singing, Unisono, cultural arts
RANCANGAN ANIMASI INTERAKTIF PENGENALAN HEWAN KHAS BENUA PADA MADRASAH IBTIDAIYAH TERPADU ATTAQWA 01 BEKASI
Muharrom, Muhammad;
Herlawati, Herlawati
Jurnal Teknik Informatika Vol. 1 No. 1 (2015): JTI Periode Februari 2015
Publisher : LPPM STMIK ANTAR BANGSA
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DOI: 10.51998/jti.v1i1.17
Abstract— In today's technological developments will need more and more information. Therefore, many emerging media in disseminating information. One of the medium to deliver multimedia information is through learning. The purpose of this learning system is to help elementary school students to learn the typical diversity of animals on a continent. The content presented is simple materials. There are also exercises to test students' understanding of this matter and also to provide entertainment games in learning. In addition, multimedia can also help teachers convey the introduction of animal material more easily and learn the typical continental animal needs to be a way or strategy that can help students learn. To attract attention, is necessary to create a situation that makes the class the students are motivated to learn. One way is to use teaching aids or media when teachers teach. The rapid advances in technology, especially information technology encourages people to develop media that can be used anytime and anywhere. Animation aims to provide an introduction to and knowledge about the animals that became typical of a continent. Introduction of interactive animations unique to this continent created using Adobe Flash CS4 software is equipped with animated material so it can be used as teaching aids. Intisari— Dalam perkembangan teknologi sekarang ini kebutuhan akan informasi semakin banyak. Oleh sebab itu banyak bermunculan media-media dalam penyampaian informasi. Salah satu media penyampaian informasi tersebut adalah melalui multimedia pembelajaran. Tujuan dari sistem pembelajaran ini adalah untuk membantu para siswa Sekolah Dasar untuk mempelajari keanekaragaman khas hewan pada sebuah benua. Isi yang disampaikan merupakan materi-materi yang sederhana. Terdapat juga latihan soal untuk menguji pemahaman siswa tentang materi ini dan juga permainan untuk memberikan hiburan dalam belajar. Selain itu multimedia ini juga dapat membantu guru menyampaikan materi pengenalan hewan dengan lebih mudah dan mempelajari hewan khas benua perlu adanya cara atau strategi yang dapat memudahkan siswa dalam belajar. Untuk menarik perhatian, perlu diciptakan situasi kelas yang membuat siswa termotivasi untuk belajar. Salah satu caranya adalah dengan penggunaan alat bantu mengajar atau media ketika guru mengajar. Kemajuan teknologi yang pesat, khususnya teknologi informasi mendorong manusia untuk mengembangkan media pembelajaran yang dapat digunakan kapanpun dan dimanapun. Animasi ini bertujuan untuk memberikan pengenalan dan pengetahuan tentang hewan-hewan yang menjadi khas pada sebuah benua. Animasi interaktif pengenalan hewan khas benua ini dibuat dengan menggunakan perangkat lunak Adobe Flash CS4 yang dilengkapi dengan animasi materi sehingga dapat digunakan sebagai alat bantu mengajar. Kata Kunci: Hewan Khas Benua, Multimedia, Animasi Interaktif, Media Pembelajaran
Ico Ugi’ Adidie: Sejarah Industri Rokok di Kota Makassar 1962-2017
Sakaria, Sakaria;
Ahmadin, Ahmadin;
Patahuddin, Patahuddin
Attoriolong Vol 18, No 2 (2020): Attoriolog Jurnal Pemikiran Kesejarahan dan Pendidikan Sejarah
Publisher : Universitas Negeri Makassar
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Penelitian ini bertujuan untuk mengetahui latar belakang berdirinya pabrik Ico Ugi’ Adidie di Kota Makassar pada 1962 dan perkembangannya hingga berakhirnya masa operasional pabrik ini pada 2017. Awal mula pengenalan tembakau di Indonesia dipelopori oleh bangsa penjajah dan mulai ditanam dan dikembangkan. Haji Jamhari merupakan penemu kretek yang dimana berfungsi untuk menyembuhkan penyakit asma dan mulailah tersebak rokok kretek dan didirikannya beberapa pabrik di Indonesia. Ico Ugi’ Adide sendiri menurut hasil penelitian merupakan pabrik yang didirikan oleh H. Saide pada 1962. Pabrik ini didirikan masa terjadinya kekacauan pada kampung halamannya yakni di Soppeng dan melakukan perantauan di Kota Makassar. Perusahaan ini adalah industi rokok terbesar di kawasan Timur Indonesia dan produknya tersebar di berbagai wilayah Sulawesi Selatan, Sulawesi Tenggara dan Tengah. Meskipun demikian, perusahaan besar sekaliber Ico Ugi’ Adidie ini harus harus menerima kenyataan pahit dan gulung tikar di penghujung 2017. Beberapa faktor menjadi pemicu antara lain kurangnya generasi pelanjut, cara menikmmati yang cukup ribet, kurangnya inovasi dalam produk, serta diserbu oleh rokok kretek.
LITERACY AND LANGUAGE TEACHING
Budiyanto, Sapta Mei
Jurnal Pendidikan Ilmu Sosial Vol 23, No 1 (2013): JURNAL PENDIDIKAN ILMU SOSIAL
Publisher : Department of Accounting Education, Faculty of Teacher Training and Education Universitas
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DOI: 10.2317/jpis.v23i1.842
The main target and goal of this writing is to show the information of global demographic andtechnological changes that has happened so rapidly in both domestic and international arenas,therefore, the society should effort seriously in order that they can adapt easily. As everybodyknows, that the development of science, knowledge, and technology is so fast, excelencent, and amazing,they never thought before that it is beyond their imagination.Society/people should enlarge and enrichtheir sience and knowledge for anticipating of cultural and technological shock, if not, they will be leftbehind, so far and so primitive in this modern era.
MINIMALISASI PENCEMARAN UDARA MELALUI PENYETELAN PERANGKAT PEMBAKARAN MOTOR SESUAI DENGAN BAKU MUTU EMISI
Sudarman, Sudarman;
Saputra, Danang Dwi;
Karnowo, Karnowo;
Febrian, Febrian
Rekayasa : Jurnal Penerapan Teknologi dan Pembelajaran Vol 16, No 2 (2018): Desember 2018
Publisher : Universitas Negeri Semarang
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DOI: 10.15294/rekayasa.v16i2.17507
Kegiatan Pengabdian Kepada Masyarakat ini bertujuan memberikan pelatihan tentang mendeteksi dan menyetel perangkat pembakaran kendaraan bermotor agar emisi yang dikeluarkan sesuai dengan baku mutu emisi. Kegiatan ini dilakukan di kampus UNNES dengan khalayak sasaran pemuda yang berdomisili di sekitar kampus. Berdasarkan hasil kegiatan ini terjadi peningkatan pengetahuan dan keterampilan mendeteksi dan menyetel perangkat pembakaran kendaraan bermotor agar emisi yang dikeluarkan sesuai dengan baku mutu emisi.
Brand Loyalty Mediation in Brand Attachment and Customer Digital Experience towards Smartphone Repurchase Intentions
Cornelia, Verina;
Pasharibu, Yusepaldo
Benefit: Jurnal Manajemen dan Bisnis Volume 5 No 2 Desember 2020
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta
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DOI: 10.23917/benefit.v5i2.11278
Brand loyalty is one of the most essential component that incumbent company to retain their customers, particularly in order to win the market share. The main reason is that incumbent firms need to maintain their market share and then upscale their market when they have a thorough understanding of the segmentation. Brand loyalty in this study is utilized as a mediating variable to confirm the impact of brand attachment and customer digital experience for the repurchase intention creation of smartphone users. An online questionnaire was distributed to 100 respondents using a purposive sampling technique. The criteria of respondents in this study are those who are using Samsung smartphone for at least a year, and experience searching the brand using a digital platform. The statistical analysis showed that brand attachment and customer digital experience have a significant positive influence on brand loyalty. Furthermore, brand attachment shows direct and indirect effects to repurchase intentions indicating partial mediation existence of brand loyalty. Customer digital experience indirectly affects repurchase intentions through brand loyalty. These results highlight the role of brand attachment and customer digital experience has to secure repurchase intentions of customers by utilizing brand loyalty.
Brand Loyalty Mediation in Brand Attachment and Customer Digital Experience towards Smartphone Repurchase Intentions
Cornelia, Verina;
Pasharibu, Yusepaldo
Benefit: Jurnal Manajemen dan Bisnis Volume 5 No 2 Desember 2020
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta
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DOI: 10.23917/benefit.v5i2.11278
Brand loyalty is one of the most essential component that incumbent company to retain their customers, particularly in order to win the market share. The main reason is that incumbent firms need to maintain their market share and then upscale their market when they have a thorough understanding of the segmentation. Brand loyalty in this study is utilized as a mediating variable to confirm the impact of brand attachment and customer digital experience for the repurchase intention creation of smartphone users. An online questionnaire was distributed to 100 respondents using a purposive sampling technique. The criteria of respondents in this study are those who are using Samsung smartphone for at least a year, and experience searching the brand using a digital platform. The statistical analysis showed that brand attachment and customer digital experience have a significant positive influence on brand loyalty. Furthermore, brand attachment shows direct and indirect effects to repurchase intentions indicating partial mediation existence of brand loyalty. Customer digital experience indirectly affects repurchase intentions through brand loyalty. These results highlight the role of brand attachment and customer digital experience has to secure repurchase intentions of customers by utilizing brand loyalty.