Articles
PROMOSI WISATA ALAM MELALUI PENGEMBANGAN VIRTUAL REALITY TOUR DI WISATA JURANG SENGGANI KECAMATAN SENDANG
Khotimah, Khusnul;
Fitriyah, Lailatul;
Yuniarti, Rizka Arinda;
Khowatim, Khusnul;
Wahyuningtyas, Neni
JURNAL WIDYA LAKSANA Vol 12 No 2 (2023)
Publisher : Universitas Pendidikan Ganesha
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DOI: 10.23887/jwl.v12i2.61982
Wisata Jurang Senggani merupakan wisata alam yang ada di Desa Nglurup Kecamatan Sendang Kabupaten Tulungagung. Spot wisata yang ada di wisata jurang senggani antara lain camping area, air terjun, sungai senggani, dan akses pendakian Gunung Wilis. Berdasarkan observasi lapangan, diketahui bahwa selama covid-19 akses wisata jurang senggani ditutup total sehingga mengakibatkan beberapa fasilitas mengalami kerusakan karena tidak dirawat. Hal tersebut berdampak pada turunnya minat kunjung wisatawan pasca covid-19. Berdasarkan permasalah yang ada, dibutuhkan suatu usaha guna meningkatkan kembali minat kunjung wisatawan dan menumbuhkan resiliensi wisata. Salah satu upaya yang dapat dilakukan yakni pembuatan Virtual Reality Tour Jurang Senggani yang dapat memberikan gambaran kondisi riil Jurang Senggani dalam foto 360 derajat. Hal ini akan terasa lebih nyata jika dibantu dengan adanya Kacamata VR. Hasil dari adanya kegiatan pengabdian mahasiswa ini yakni mampu meningkatkan minat kunjung calon wisatawan ke wisata Jurang Senggani.
Pengaruh Digitalisasi Pelayanan Administrasi Terhadap Kualitas Pelayanan di Kecamatan Balung Kabupaten Jember
Dayar, Mohammad Baladdudin;
Khotimah, Khusnul;
Laila, Aliyatul
Majalah Ilmiah "CAHAYA ILMU" Vol 7 No 1 (2025): MAJALAH ILMIAH CAHAYA ILMU
Publisher : STIA Pembangunan Jember
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DOI: 10.37849/mici.v7i1.436
Pelayanan berbasis digital telah menjadi kunci utama dalam meningkatkan kualitas pelayanan publik, selain karena dapat meringankan beban kerja staf, tidak perlu lagi menyiapkan atau menumpuk berkas (hardcopy), pelayanan berbasis digital juga dapat memenuhi tuntutan masyarakat dalam melakukan pelayanan dengan baik terkait waktu, biaya, dll. Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh digitalisasi pelayanan administrasi terhadap kualitas pelayanan di Kecamatan Balung Kabupaten Jember. Penelitian ini menggunakan metode penelitian kuantitatif dan menggunakan jenis penelitian asosiatif dengan bentuk hubungan kausal, dimana hubungan kausal merupakan hubungan yang bersifat sebab akibat. Hasil penelitian ini menunjukkan bahwa Dari hasil penyebaran kuesioner, rata-rata distribusi jawaban dari 65 responden berkategori setuju yaitu sebesar 56,4%, dan 43,6% dipengaruhi oleh faktor lain. Hal ini menyatakan bahwa digitalisasi pelayanan administrasi berpengaruh positif dan signifikan terhadap kualitas pelayanan di Kecamatan Balung Kabupaten Jember. Namun dalam pelayanan berbasis digital perlu adanya kesiapan masyarakat dalam menggunakan teknologi informasi dan komunikasi (TIK) supaya dapat memudahkan mereka dalam melakukan pelayanan berbasis digital tersebut
Enhancing Strategic Company Planning Through Marketing Performance Monitoring Applications
Sucihati, Roos Nana;
Khotimah, Khusnul;
Ismawati, Ismawati;
Yuliana, Yuliana;
Septiano, Renil
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute
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In a dynamic business environment, effective strategic planning becomes critical to achieving optimal marketing performance. However, many companies face challenges in effectively managing and evaluating their marketing strategies. Marketing performance monitoring applications (MPMA) offer a solution by providing real-time data that enables quick and precise monitoring, analysis, and adjustment of marketing strategies. This research examines the role of MPMA in improving strategic planning through a literature review and analysis of empirical data from various studies covering various industry sectors. The results show that companies using MPMA can improve their financial performance by optimizing marketing strategies, identifying marketing opportunities, and allocating resources more efficiently. Although there are challenges in MPMA implementation, such as technical integration and resistance to change, the benefits are far greater. With adequate training and management support, companies can overcome these challenges and fully utilize the potential of MPMA to improve their strategic planning and marketing performance. In conclusion, MPMA is an important tool that can help companies become more responsive and adaptive to market changes, providing a significant competitive advantage in an increasingly complex business environment.
MSME Management Strategies Anf Financial Management Via E-Commerce To Foster Smart Society In The Digital Age
Dikananda, Fatihanursari;
Khotimah, Khusnul;
Sadikin, Abdurrahman;
Darma, Putri Ekawati
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute
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In the digital era, e-commerce adoption is a potential solution for business and financial management for MSMEs. This research aims to develop strategies for managing MSMEs and finance through e-commerce to foster a smart society in the digital era. The method used is literature review, the results show that e-commerce can increase sales and operational efficiency of MSMEs, but its success is highly dependent on digital and financial literacy. MSMEs with good digital and financial literacy tend to be more successful in utilizing e-commerce. This research recommends improving digital and financial literacy through training, technological infrastructure support, collaboration with e-commerce platform providers, development of appropriate financial products and services, and regulations that support and protect MSMEs. With the right strategies, MSMEs can grow and contribute more to the national economy, as well as foster a smarter and more adaptive society in the digital era.
Marketing Strategies In Driving Tourist Growth Based On Travel Experience And Preferences In Tourism Attraction Areas
Khotimah, Khusnul;
Mokodompit, Eliyanti Agus;
Kusumaningtyas, Daru Putri;
Gugat, Rudy Max Damara;
Nusran, Muhammad
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute
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In order to stimulate tourism development in tourist destinations, it is imperative to implement marketing strategies that are informed by traveler preferences and experiences in the rapidly expanding digital era. The literature review method is employed in this study to examine the impact of traveler preferences and experiences on the development of effective marketing strategies. The analysis of the literature indicates that travelers' satisfaction and loyalty can be enhanced by providing them with distinctive and personalized experiences. The collection and comprehension of passenger preferences are significantly influenced by digital technologies, including social media and data analytics. The beneficial effects of implementing experiential marketing strategies are illustrated by case studies in Indonesia, including the "Wonderful Indonesia" program and the utilization of the Traveloka app and social media. In order to establish an environment that fosters sustainability and innovation in the tourism industry, it is imperative that the government, private sector, and local communities provide their support. The findings of this investigation offer profound insights for tourism industry practitioners and policymakers in the development of effective marketing strategies that will enhance traveler satisfaction and loyalty.
Technology Readiness Index (TRI) for Measurement of User Readiness in ERP Implementation in the Marketing Department
Afiana, Fiby;
Septiana, Lisma Nur;
Khotimah, Khusnul
Jurnal Sistem Informasi dan Ilmu Komputer Vol. 6 No. 1 (2022): JURNAL SISTEM INFROMASI DAN ILMU KOMPUTER PRIMA (JUSIKOMP)
Publisher : Fakultas Teknologi dan Ilmu Komputer Universitas Prima Indonesia
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DOI: 10.34012/jurnalsisteminformasidanilmukomputer.v6i1.2624
Customer Relationship Management is part of the ERP System as one of the company's strategies to know and understand consumers as well as an approach that views consumers as the core of the company's business and success. PT. Selaras Hutama Mandiri (SHM) needs to analyze the readiness of Customer Relationship Management users with the aim of preventing failures during the implementation process which will have an impact on the company's business processes. By looking at the existing Human Resources, they are still unfamiliar with the use of technology, so it is feared that the technology to be adapted cannot be used by existing human resources. The method used is the Technology Readiness Index which refers to the tendency of users to adopt and use new technology in the work environment with the variables Optimism, Innovation, Discomfort and Insecurity. The results obtained that the independent variable that has an influence on the readiness of Customer Relationship Management users in operating or using Customer Relationship Management is the innovation variable with a value of sig .001 < from probability 0.05 and the t test has t count > t table, namely 5.916 < 2.365. Other independent variables Optimism, Discomfort and Insecurity did not affect users in operating or using Customer Relationship Management. Meanwhile, the independent variable simultaneously influences the dependent variable on the readiness of the Customer Relationship Management (Technology Readiness) users. So that the company' s concerns with the readiness and ability of employees to use technology can be overcome by an analysis using the Technology Readiness Index method that they are ready to use Customer Relationship Management. It is very important to analyze user readiness so that the technology applied to the company's business processes can be appropriate, meaning that technology implementation is not only a trend but in accordance with company needs. Keywords: ERP, CRM, TRI, User Readiness.
Hubungan Antara Self Control Dengan Perilaku Phubbing Pada Remaja Di SMAN 1 Sekayu
Khotimah, Khusnul;
Itryah, Itryah
JURNAL SOCIAL LIBRARY Vol 5, No 1 (2025): JURNAL SOCIAL LIBRARY
Publisher : Granada El-Fath
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DOI: 10.51849/sl.v5i1.319
Pengabaian yang dilakukan pada lingkungan sosial ini telah menjadi salah satu masalah perilaku pada era digital yang berdampak pada lingkungan sosial. Tujuan pada penelitian ini adalah untuk mengetahui apakah ada hubungan antara self control dan perilaku phubbing pada remaja di SMAN 1 Sekayu. Jenis penelitian ini menggunakan metode kuantitatif. Jumlah Populasi dalam penelitian ini sebanyak 706 yang mana dari subjek tersebut sebanyak 233 siswa yang digunakan sebagai sampel. Pengambilan teknik sampel menggunakan teknik sampling simple random sampling dengan jumlah 233 sampel. Metode pengumpulan data melalui obserasi wawancara, dan alat ukur berupa skala perilaku phubbing, dan skala self control. Teknik analisis data menggunakan teknik analisis regresi sederhana dengan bantuan SPSS versi 20 for windows. Hasil analisis data penelitian dengan menggunakan SPSS ini menunjukkan koefisien korelasi r = 0,522 dengan nilai determinasi R-Square = 0.273, serta nilai p=0,000. Hasil analisa yang diperoleh menunjukkan adanya hubungan yang signifikan antara hubungan self control dengan perilaku phubbing pada remaja di SMAN1 Sekayu sebesar 27.3%
Analisis Tindak Tutur dalam Video Orasi Aksi Cabut UU Cipta Kerja Omnibus Law di Samarinda
Khotimah, Khusnul;
Hudiyono, Yusak;
Rijal, Syamsul
Adjektiva: Educational Languages and Literature Studies Vol. 1 No. 2 (2018)
Publisher : Universitas Mulawarman
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DOI: 10.30872/adjektiva.v1i2.1393
This study is to describe the form of speech acts, the function of speech acts, and the effects of perlocutionary speech acts that appear in the oration activity of revoking the Omnibus Law Job Creation Act in Samarinda. This study uses the referential method, which is a method where the determinant is in the form of a reference or reality designated by language. The next method is the pragmatic matching method, the determining method is the speech partner. The results of the analysis of locutionary, illocutionary, and perlocutionary speech acts in the oration of the revoking of the Omnibus Law Job Creation Act in Samarinda showed that the speech contained a locutionary speech act in the form of a statement. Locutionary speech acts also found illocutionary speech acts with the types of assertive illocutionary, directive illocutionary, expressive illocutionary, and commissive illocutionary speech acts. The illocutionary speech act is firm with the function of blaming and complaining. Directive illocutionary speech acts with a commanding function. Expressive illocutionary speech acts with the function of thanking and blaming. Commissive illocutionary speech acts with credit function. In this study also found perlocutionary speech acts with the function of influencing other people or certain parties to do something as expected by the speaker, so that there is an effect on the interlocutor. The effect of the perlocutionary speech act that occurs can be seen from the response of the interlocutor by paying attention to the speech context.
Pengaruh Corporate Social Responsibility dan Financial Performance terhadap nilai perusahaan dengan Return On Asset sebagai variabel Moderating pada Perusahaan Sektor Industri Dasar dan Kimia yang terdaftar di Bursa Efek Indonesia tahun 2017-2021
Khotimah, Khusnul
SEIKO : Journal of Management & Business Vol 6, No 2 (2023): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar
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DOI: 10.37531/sejaman.v6i2.4269
Tujuan penelitian ini adalah untuk menganalisis pengaruh Corporate Social Responsibility terhadap nilai perusahaan, pengaruh Financial Performance terhadap nilai perusahaan, pengaruh Corporate Social Responsibility dan Financial Performance terhadap nilai perusahaan, dan pengaruh Corporate Social Responsibility dan Financial Performance terhadap nilai perusahaan dengan Return On Asset sebagai variabel moderating pada Perusahaan Sektor Industri Dasar dan Kimia yang Terdaftar di BEI Tahun 2017-2021. Jumlah sampel penelitian ini adalah 54 perusahaan sesuai kriteria (purposive sampling). Sumber data yang digunakan dalam penelitian ini ialah sekunder dari situs resmi https://www.idnfinancials.com/ Teknik analisis data yang digunakan adalah regresi data panel. Hasil penelitian menunjukkan Corporate Social Responsibility dan Financial Performance secara simultan berpengaruh terhadap nilai perusahaan Sektor Industri Dasar dan Kimia yang terdaftar di Bursa Efek Indonesia tahun 2017-2021 dengan Return On Asset sebagai variabel Moderating. Kata Kunci: corporate social responsibility, financial performance, nilai perusahaan, return on asset
Pengaruh Kualitas Pelayanan BPJS Kesehatan Terhadap Kepuasan Pasien
Khotimah, Khusnul
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar
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DOI: 10.37531/sejaman.v6i1.4742
Tujuan penelitian ini adalah untuk menguji serta mengetahui bagaimana pengaruh kualitas pelayanan BPJS kesehatan terhadap kepuasan pasien peserta BPJS di Puskesmas Jayapura Utara . Jenis penelitian yang digunakan adalah dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pasien peserta BPJS di Puskesmas Jayapura Utara , dengan jumlah 14.749 pasien yang pernah merasakan pelayanan di Puskesmas Jayapura Utara . Adapun jumlah sampel yang digunakan sebanyak 100 responden yang ditentukan berdasarkan formulasi slovin. Sumber data yang digunakan adalah data primer yang diperoleh dari hasil pengisian kuesioner oleh para responden. Metode analisis data yang akan dilakukan terdiri dari analisis statistik deskriptif, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, serta pengujian hipotesis melalui analisis regersi linear berganda, uji t uji f dan uji koefisien determinasi. Hasil penelitian ini secara parsial menunjukkan bahwa kualitas pelayanan dan keadilan pelayanan masing-masing memiliki pengaruh positif dan signifikan terhadap kepuasan pasien. Hasil penelitian secara simultan menunjukkan bahwa kualitas pelayanan dan keadilan pelayanan secara bersama-sama memiliki pengaruh signifikan terhadap kepuasan pasien. Kata Kunci: kualitas pelayanan, keadilan pelayanan, kepuasan pasien.