Rapid development of technology gave a positive impact on the footwear industry. The emergence of various types of technology as part of the industrial revolution 4.0 has greatly helped various types of work in industry. However, technology also need to be supported by good quality resource. Knowledge regarding how to use and maintain these technologies is needed so that the benefits of these technologies can be utilized. An alternative way is by developing good quality of human resource to being proficient in using technology. Furthermore, cultivating technological literacy is also one of the essential factors. Regarding to this situation, we proposed research that aims to develop the AR-FootIN 4.0 application as a learning media for introducing industry 4.0 in the footwear sector. This learning media is developed by employing mobile augmented reality. The proposed learning media is developed by using the SDLC method. The resulted learning media is then evaluated by conducting two types of evaluation, which are expert evaluation and user evaluation. The results of expert evaluation and user evaluation obtain a percentage of 93.33% and 86% respectively, which means that the feasibility of the application to support the technological literacy process in the footwear industry is very good.