Articles
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN BEBEK KALEYO CABANG TEBET JAKARTA
Fenny Nofriday;
Nova Eviana
Panorama Nusantara Vol 11 No 1 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia
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This research is aimed to measure the influences of service quality and location toward the customers’ purchasing decision of Bebek Kaleyo Tebet Restaurant. The population of the research are the consumers of Bebek Kaleyo Tebet Restaurant and a hundred of them are taken as respondents using purposive sampling technique. Method of analysis uses Multiple Regression analysis. The result shows that service quality and location have positive and significant influence toward purchasing decisions. Based on the analysis of statistical data, indicators on research are valid and reliable. By testing the assumptions of classical regression model, Gaussian with a value of 0.05 > significance i.e. non 0,870, multicollinearity problem and there is no heterokedastisitas. Order partially from each of the most influential variable is variable of location with the influence of 14,66% whereas the least influential variable is quality of service with the influence of 0.72%. Restaurant’s management therefore needs to pay more attention and highlight other factors (quality of the product, price, promotion, etc.) that may influence more over customers’ purchasing decisions.
POTENSI WANA WISATA ALAM BATU KUDA UJUNGBERUNG BANDUNG
Marini Eko Putri;
Nova Eviana
Panorama Nusantara Vol 10 No 2 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia
Show Abstract
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Batu Kuda natural ecotourism has a viable tourism potency for supporting economic financial resources for local government and community. Some efforts are needed to develop its potencies in accordance with its typical characteristics. This research aims to identify the potencies of Batu Kuda tourist attractions using 5A’s theory, covering the aspects of access, accommodation, attraction, activity, and amenity. They are then elaborated and analyzed with SWOT analytic method consisting of strength, weakness, opportunity, and threat aspects. Observation and interview are conducted to collect research data. The result of research shows that internal and external factors of Batu Kuda tourist attraction is on first quadrant, referring to the aggressive strategy. It means that the growth oriented strategy is needed to develop the potency.
MODEL INSTRUMEN PENILAIAN SEBAGAI ALAT EVALUASI BAGI PENGELOLA DAYA TARIK WISATA PENDIDIKAN ALAM
Nova Eviana;
Lenny Yusrini
Panorama Nusantara Vol 11 No 2 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia
Show Abstract
|
Download Original
|
Original Source
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Check in Google Scholar
The purpose of this study is to develop the valid and reliable instrument in assessing the nature-education-based tourist attraction.This instrument is expected as a means of monitoring and evaluating for managers of tourist attraction in the context of meeting the goals of nature education. In the early stages, researchers conducted a theoretical validation involving some tourism experts. Analysis of the data used in this early stage is the Product Moment correlation. Of the 50 items on the instrument, only 43 items were declared valid. Furthermore, the empirical validation through the survey method to visitors of 3 nature-education based tourist attractions were conducted, involving 300 students of elementary school age, by using accidental sampling technique. Determination of the number of respondents follows Gable’s theory. Test of the construct validity of the instrument used Principal Component Analysis (PCA) with varimax rotation. The analysis showed there were 40 valid items, based on the loading factor. The result was further confirmed by a confirmatory method (Confirmatory Factor Analysis) to test the goodness of fit of the model, using the Brown’s criteria of RMSEA, SRMR, CFI, TLI values, and factor loadings as well. While the reliability of the instrument was calculated using Cronbach alpha coefficient with a cut-off value 0.60. The results of validity and reliability test is an instrument with 40 items.
MODEL INSTRUMEN PENILAIAN SEBAGAI ALAT EVALUASI BAGI PENGELOLA DAYA TARIK WISATA PENDIDIKAN ALAM
Nova Eviana;
Lenny Yusrini
Panorama Nusantara Vol 11 No 2 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
The purpose of this study is to develop the valid and reliable instrument in assessing the nature-education-based tourist attraction.This instrument is expected as a means of monitoring and evaluating for managers of tourist attraction in the context of meeting the goals of nature education. In the early stages, researchers conducted a theoretical validation involving some tourism experts. Analysis of the data used in this early stage is the Product Moment correlation. Of the 50 items on the instrument, only 43 items were declared valid. Furthermore, the empirical validation through the survey method to visitors of 3 nature-education based tourist attractions were conducted, involving 300 students of elementary school age, by using accidental sampling technique. Determination of the number of respondents follows Gable’s theory. Test of the construct validity of the instrument used Principal Component Analysis (PCA) with varimax rotation. The analysis showed there were 40 valid items, based on the loading factor. The result was further confirmed by a confirmatory method (Confirmatory Factor Analysis) to test the goodness of fit of the model, using the Brown’s criteria of RMSEA, SRMR, CFI, TLI values, and factor loadings as well. While the reliability of the instrument was calculated using Cronbach alpha coefficient with a cut-off value 0.60. The results of validity and reliability test is an instrument with 40 items.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN BEBEK KALEYO CABANG TEBET JAKARTA
Fenny Nofriday;
Nova Eviana
Panorama Nusantara Vol 11 No 1 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
This research is aimed to measure the influences of service quality and location toward the customers’ purchasing decision of Bebek Kaleyo Tebet Restaurant. The population of the research are the consumers of Bebek Kaleyo Tebet Restaurant and a hundred of them are taken as respondents using purposive sampling technique. Method of analysis uses Multiple Regression analysis. The result shows that service quality and location have positive and significant influence toward purchasing decisions. Based on the analysis of statistical data, indicators on research are valid and reliable. By testing the assumptions of classical regression model, Gaussian with a value of 0.05 > significance i.e. non 0,870, multicollinearity problem and there is no heterokedastisitas. Order partially from each of the most influential variable is variable of location with the influence of 14,66% whereas the least influential variable is quality of service with the influence of 0.72%. Restaurant’s management therefore needs to pay more attention and highlight other factors (quality of the product, price, promotion, etc.) that may influence more over customers’ purchasing decisions.
POTENSI WANA WISATA ALAM BATU KUDA UJUNGBERUNG BANDUNG
Marini Eko Putri;
Nova Eviana
Panorama Nusantara Vol 10 No 2 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
Batu Kuda natural ecotourism has a viable tourism potency for supporting economic financial resources for local government and community. Some efforts are needed to develop its potencies in accordance with its typical characteristics. This research aims to identify the potencies of Batu Kuda tourist attractions using 5A’s theory, covering the aspects of access, accommodation, attraction, activity, and amenity. They are then elaborated and analyzed with SWOT analytic method consisting of strength, weakness, opportunity, and threat aspects. Observation and interview are conducted to collect research data. The result of research shows that internal and external factors of Batu Kuda tourist attraction is on first quadrant, referring to the aggressive strategy. It means that the growth oriented strategy is needed to develop the potency.
MODEL INSTRUMEN PENILAIAN SEBAGAI ALAT EVALUASI BAGI PENGELOLA DAYA TARIK WISATA PENDIDIKAN ALAM
Nova Eviana;
Lenny Yusrini
Panorama Nusantara Vol 11 No 2 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
The purpose of this study is to develop the valid and reliable instrument in assessing the nature-education-based tourist attraction.This instrument is expected as a means of monitoring and evaluating for managers of tourist attraction in the context of meeting the goals of nature education. In the early stages, researchers conducted a theoretical validation involving some tourism experts. Analysis of the data used in this early stage is the Product Moment correlation. Of the 50 items on the instrument, only 43 items were declared valid. Furthermore, the empirical validation through the survey method to visitors of 3 nature-education based tourist attractions were conducted, involving 300 students of elementary school age, by using accidental sampling technique. Determination of the number of respondents follows Gable’s theory. Test of the construct validity of the instrument used Principal Component Analysis (PCA) with varimax rotation. The analysis showed there were 40 valid items, based on the loading factor. The result was further confirmed by a confirmatory method (Confirmatory Factor Analysis) to test the goodness of fit of the model, using the Brown’s criteria of RMSEA, SRMR, CFI, TLI values, and factor loadings as well. While the reliability of the instrument was calculated using Cronbach alpha coefficient with a cut-off value 0.60. The results of validity and reliability test is an instrument with 40 items.
MODEL INSTRUMEN PENILAIAN SEBAGAI ALAT EVALUASI BAGI PENGELOLA DAYA TARIK WISATA PENDIDIKAN ALAM
Nova Eviana;
Lenny Yusrini
Panorama Nusantara Vol 11 No 2 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
The purpose of this study is to develop the valid and reliable instrument in assessing the nature-education-based tourist attraction.This instrument is expected as a means of monitoring and evaluating for managers of tourist attraction in the context of meeting the goals of nature education. In the early stages, researchers conducted a theoretical validation involving some tourism experts. Analysis of the data used in this early stage is the Product Moment correlation. Of the 50 items on the instrument, only 43 items were declared valid. Furthermore, the empirical validation through the survey method to visitors of 3 nature-education based tourist attractions were conducted, involving 300 students of elementary school age, by using accidental sampling technique. Determination of the number of respondents follows Gable’s theory. Test of the construct validity of the instrument used Principal Component Analysis (PCA) with varimax rotation. The analysis showed there were 40 valid items, based on the loading factor. The result was further confirmed by a confirmatory method (Confirmatory Factor Analysis) to test the goodness of fit of the model, using the Brown’s criteria of RMSEA, SRMR, CFI, TLI values, and factor loadings as well. While the reliability of the instrument was calculated using Cronbach alpha coefficient with a cut-off value 0.60. The results of validity and reliability test is an instrument with 40 items.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN BEBEK KALEYO CABANG TEBET JAKARTA
Fenny Nofriday;
Nova Eviana
Panorama Nusantara Vol 11 No 1 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
This research is aimed to measure the influences of service quality and location toward the customers’ purchasing decision of Bebek Kaleyo Tebet Restaurant. The population of the research are the consumers of Bebek Kaleyo Tebet Restaurant and a hundred of them are taken as respondents using purposive sampling technique. Method of analysis uses Multiple Regression analysis. The result shows that service quality and location have positive and significant influence toward purchasing decisions. Based on the analysis of statistical data, indicators on research are valid and reliable. By testing the assumptions of classical regression model, Gaussian with a value of 0.05 > significance i.e. non 0,870, multicollinearity problem and there is no heterokedastisitas. Order partially from each of the most influential variable is variable of location with the influence of 14,66% whereas the least influential variable is quality of service with the influence of 0.72%. Restaurant’s management therefore needs to pay more attention and highlight other factors (quality of the product, price, promotion, etc.) that may influence more over customers’ purchasing decisions.
POTENSI WANA WISATA ALAM BATU KUDA UJUNGBERUNG BANDUNG
Marini Eko Putri;
Nova Eviana
Panorama Nusantara Vol 10 No 2 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
Batu Kuda natural ecotourism has a viable tourism potency for supporting economic financial resources for local government and community. Some efforts are needed to develop its potencies in accordance with its typical characteristics. This research aims to identify the potencies of Batu Kuda tourist attractions using 5A’s theory, covering the aspects of access, accommodation, attraction, activity, and amenity. They are then elaborated and analyzed with SWOT analytic method consisting of strength, weakness, opportunity, and threat aspects. Observation and interview are conducted to collect research data. The result of research shows that internal and external factors of Batu Kuda tourist attraction is on first quadrant, referring to the aggressive strategy. It means that the growth oriented strategy is needed to develop the potency.